Dive Brief:
- DTC apparel Indochino plans to open ten new showrooms in 2027, according to a Thursday press release.
- The expansion is the start of a new small format approach and “is the largest investment in standalone retail in years,” per the company.
- Six locations have been confirmed for launch early next year, with four additional showrooms expected to open in mid to late 2027.
Dive Insight:
To Indochino, its investment in brick-and-mortar spaces signals the company’s positive financial health and commitment to reaching shoppers where they are.
"Our customers keep telling us they want the Indochino showroom experience closer to home and the consumer data we have gives us the confidence to deliver our showroom experience to more geographies, in a format that provides unique value to the communities and stakeholders we serve,” Drew Green, president and CEO, said in a statement.
Confirmed Indochino Locations
| State | City |
|---|---|
| California | Brea |
| Florida | Boca Raton |
| Maryland | Columbia |
| New Jersey | Cherry Hill |
| New York | Roosevelt Field |
| Pennsylvania | Ross Park |
SOURCE: Indochino
Each new location will include one-on-one styling and made to measure suiting, shirting and outerwear.
The plan to launch new showrooms comes following six consecutive quarters of positive EBITDA and a record quarterly EBITDA in Q2, according to the company. Indochino is a privately held company that states it is the world’s largest made-to-measure apparel brand.
Prior to its new slate of launches, Indochino widened its reach through its own showrooms and a retail partner: Nordstrom. In 2024, the company opened five showrooms. The following year, the company expanded its partnership with the department store to open additional suiting shop-in-shops.
Along with growing its store fleet, Indochino has introduced new products to its assortment. In 2023, the company extended its custom women’s offerings to all of its company showrooms and its e-commerce site. A year later, the company debuted its first ready-to-wear suit collection for U.S. and Canadian shoppers.
