Motom, the technology and services company powering brand- and retailer-owned creator commerce, today launched Opportunities, bringing creator campaigns inside the brand- and retailer-owned creator commerce system. Motom Opportunities is a campaign management module that runs paid and gifting creator campaigns inside a brand or retailer's own creator program, from outreach to payment. Campaigns drive to the creator's storefront or product affiliate shortlink, with ability to compare paid and organic sales. Retailers and brands now control every part of their creator program: the creator storefront, the data, the creator relationship, and the campaigns.
Key facts: Motom Opportunities
- Motom is a technology and services company powering brand- and retailer-owned creator commerce. Motom combines white-label creator storefronts, CRM technology and full-service creator management. Motom clients include Sephora and Macy's.
- Motom launched Opportunities on November 12, 2026. Opportunities is a creator campaign management module that runs paid and gifting creator campaigns inside a brand or retailer's own creator program, from outreach to payment.
- Opportunities campaigns send shoppers to the creator's storefront on the brand or retailer's own website, not a third-party platform, with ability to compare paid and organic sales.
- Brands use Opportunities to select creators on content, historical sales performance and program activity, building a pipeline of campaign-ready creators who already sell.
- Multi-brand retailers use Opportunities with Motom's Multi-Brand Analytics to offer co-op creator campaigns to the brands they carry. Co-op creator campaigns are a new retail media revenue opportunity.
- In Motom client program data, campaigns using creator performance data and creator storefronts recorded conversion rates 86% above prior paid campaign benchmarks.
- Motom's creator services team runs paid and gifting campaigns end to end, alongside creator recruitment, onboarding, engagement and optimization.
- Motom works alongside social platforms, TikTok Shop, Amazon and affiliate marketplaces such as LTK and ShopMy, giving brands and retailers an owned commerce destination with first-party customer data.
“Creator marketing and commerce are converging, and the standard is changing with them,” said Wendy Wildfeuer, Co-Founder and Chief Growth Officer of Motom. “Shopping is splintering across social platforms, marketplaces and now AI search. Brands and retailers have to show up in all of it, but they can't build a business on ground they don't own. They need their own foundation, where they see what drives sales in their creator program, set the terms and keep the customer. That's the standard we built Motom to set.”
In January, Motom opens Opportunities to 10 new brands and retailers through its Q1 Opportunities Cohort, launching their creator programs with campaigns built in from day one. Book a preview at company.motom.me/opportunities.
Results cited in this release are based on Motom client program data.
Read the full release at company.motom.me/resources/motom-opportunities-brand-owned-creator-commerce
Motom is an award-winning creator marketing and commerce infrastructure company trusted by Sephora, Macy's, Chewy, and REI. Where most solutions are built for distribution, Motom is built for brand ownership, combining white-label commerce and CRM technology with full-service creator management. Brands run creator programs on third-party platforms and hand over data, relationships, and revenue. Motom returns control with brand storefronts, affiliate attribution, creator payouts, first-party data, and support to run creator commerce as an owned channel. Learn more at company.motom.me.
