Marketing

  • A black "Lululemon" sign features the red and white brand logo and white lettering, hanging in front of a leafy tree.
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    Daphne Howland/Retail Dive
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    Can Lululemon make a federal case out of ‘dupe culture’?

    In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.

    By • July 2, 2025
  • A Sephora-branded vehicle
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    Courtesy of Sephora
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    Sephora taps Lyft to deliver customers to its stores

    In a promotion that overlaps with Amazon's Prime Day, the ride-share company is giving out ride credits to bring shoppers to the beauty retailer’s locations.

    By Howard Ruben • July 2, 2025
  • Header Image Explore the Trendline➔
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    Shutterstock.com

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    Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A student sits at a school desk in an back-to-school ad from Target
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    Permission granted by Target
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    How Target is tackling back-to-school marketing with dual campaigns

    Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

    By Peter Adams • July 2, 2025
  • A customer pays for a purchase at a clothing store
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    gorodenkoff via Getty Images
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    Consumers want more value — beyond low prices

    Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte.

    By Howard Ruben • July 1, 2025
  • A bridge and Groom in front of of a Venice banner in Venice Beach.
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    Courtesy of JCPenney
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    J.C. Penney does wedding season on a budget amid turnaround

    The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.

    By Sara Karlovitch • July 1, 2025
  • A plain white strip mall building with large glass windows. A bold yellow sign with black letters reads “DOLLAR GENERAL” above the entrance. The address “1801-B” is displayed on the door, and a trash bin is placed outside.
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    Alamy
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    Dollar General temporarily drops prices on 1K items during summer sale

    The retailer’s “7 Days of Savings” event starts Sunday, as consumers stretch their budgets during the back-to-school shopping season. 

    By Tatiana Walk-Morris • June 30, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By • June 27, 2025
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s brings back summer sale coinciding with Prime Day

    The event, which runs July 7 to July 10, will feature discounts on hundreds of items across apparel, footwear and accessories, with most under $20.

    By Howard Ruben • June 27, 2025
  • Exterior shot of a Spirit Halloween store.
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    Courtesy of Spirit Halloween
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    Column

    The Weekly Closeout: J. Jill names chief merchant as Spirit Halloween resurrects seasonal hiring

    Courtney O’Connor, formerly head of merchandising at Club Monaco, joins Monday. Meanwhile, the spooky store plans to bring on 50,000 employees.

    By Retail Dive Staff • June 27, 2025
  • A bay window of a home goods shop.
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    Daphne Howland/Retail Dive
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    Parachute to close 19 stores this year, shift away from ‘massive storefronts’

    The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.

    By Dani James • June 27, 2025
  • Two boxes with Nike swoosh marks on them against a black background.
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    Courtesy of Nike
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    Nike Virtual Studios vice president exits

    Ron Faris has left the company to take a role at Disney as Nike has pulled back from some of its virtual efforts.

    By • June 27, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    QVC and HSN head to Philo

    As the company hones in on livestreaming e-commerce, the partnership with Philo TV guarantees new viewers for QVC Group.

    By • June 26, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Saks Global, Amazon and the state of luxury

    Fashion Dive Senior Editor Lara Ewen joins to talk about the latest tie-up between the department store conglomerate and the e-commerce giant.

    By Retail Dive Staff • June 26, 2025
  • A customer pushes a cart outside a Lowe's store.
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    Scott Olson / Staff via Getty Images
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    The core objective of Lowe’s loyalty program? Drive one more trip

    The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.

    By Bryan Wassel • June 26, 2025
  • Nordstrom anniversary promotional material.
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    Courtesy of Nordstrom
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    Nordstrom’s anniversary sale adds 65 brands to the mix

    Also new this year is “Anniversary Big Deals,” in which a select assortment will be offered at a deeper discount of up to 50% off. 

    By Tatiana Walk-Morris • June 24, 2025
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

    The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.

    By Peter Adams • June 24, 2025
  • Fabletics launches Fabletics Swim.
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    Courtesy of Fabletics
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    Fabletics names Vans vet chief marketing officer

    Carly Gomez has been promoted to the position, while Meera Bhatia’s COO role has been expanded to also include president. 

    By Howard Ruben • June 24, 2025
  • A royal blue square reads "Walmart Deals July 8-13 only" on a light blue background.
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    Courtesy of Walmart
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    Walmart, Target announce competing Prime Day sales

    Both retailers are offering early access to paid loyalty members and highlighting back-to-school savings.

    By Dani James • June 23, 2025
  • Hibbett website focused on the company's Kids offering.
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    Courtesy of Hibbett
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    Hibbett debuts kids-focused app, e-commerce site

    Just in time for back-to-school season, Hibbett Kids features personalized content, product drops and flexible payment options. 

    By Tatiana Walk-Morris • June 23, 2025
  • A truck with a message is parked outside a store.
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    Adam Bettcher via Getty Images
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    How ditching Pride now could hurt brands later

    Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

    By • June 23, 2025
  • A group of people wearing clothing from the Gap x Doen collaboration.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: Authentic hires an Amazon vet, Dôen secures funding

    Tim Derner joined the brand management firm as the global head of marketplaces, while the apparel brand closed on a Series A funding round.

    By Retail Dive Staff • June 20, 2025
  • A Nike employee badge featuring Kim Kardashian.
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    Courtesy of Nike
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    NikeSkims launch pushed back due to production delays

    The first collection was set to debut this spring, but the two teams are working to ensure they drop the right product at the right time, a spokesperson said.

    By • June 20, 2025
  • Sam's Club
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    Courtesy of Sam's Club
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    Sam’s Club offers temporary price cuts on 1K products

    The retailer is dropping prices on select summer items through July 22 as its parent company, Walmart, warns tariffs could raise prices.

    By Tatiana Walk-Morris • June 20, 2025
  • Models at the end of a runway show walk as confetti falls
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    Lara Ewen/Retail Dive
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    Investor slams Victoria’s Secret ‘super squad’ leadership as inexperienced, ineffectual

    Barington Capital wants the Angels back and says CEO Hillary Super lacks focus. The retailer says it’s confident in its “new and experienced leadership.”

    By • June 20, 2025
  • JD Sports' Las Vegas store on Las Vegas Boulevard
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    Courtesy of JD Sports
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    JD Sports opens Las Vegas flagship

    The nearly 29,000-square-foot location builds on the retailer’s plans to expand its presence in the North American market.

    By Howard Ruben • June 18, 2025