Marketing
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Courtesy of Atmos, New Balance
Atmos, New Balance launch Washington, DC retail collaboration
The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events.
By Tatiana Walk-Morris • March 20, 2023 -
Courtesy of Mattel
Mattel CFO sees movie tie-in boosting Barbie sales
The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.
By Chris Gaetano • March 20, 2023 -
Trendline
How the purpose of stores is evolving
Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.
By Retail Dive staff -
Courtesy of Know Beauty
Vanessa Hudgens’ Know Beauty relaunches on Amazon
The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.
By Howard Ruben • March 17, 2023 -
Courtesy of LL Bean
Ironic totes help deliver L.L. Bean’s second-best revenue year
The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.
By Daphne Howland • March 17, 2023 -
Courtesy of Pepsico
ColumnThe Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring
The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.
By Retail Dive Staff • March 17, 2023 -
Courtesy of Walmart
Walmart launches clean beauty platform with most products under $10
Clean Beauty at Walmart includes products formulated without more than 1,200 ingredients and will expand over time.
By Cara Salpini • March 17, 2023 -
CandyRetriever via Getty Images
Saks Fifth Avenue stylists to become brand ambassadors for luxury travel company
Luxury consumers are showing a strong interest in travel. A partnership between Saks and Inspirato hopes to leverage that enthusiasm.
By Kaarin Vembar • March 15, 2023 -
Daphne Howland/Retail Dive
Reebok to develop exclusive products in expanded partnership with Macy’s
With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.
By Tatiana Walk-Morris • March 15, 2023 -
Courtesy of Living Proof
Living Proof brings personalized beauty quiz to the metaverse
The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.
By Xanayra Marin-Lopez • March 15, 2023 -
Cara Salpini/Retail Dive
Glossier revamps executive team with new chief commercial officer
The beauty brand also promoted two executives to chief creative director and chief marketer roles.
By Cara Salpini • March 15, 2023 -
Courtesy of Aeropostale
Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.
By Jessica Deyo • March 14, 2023 -
Cara Salpini/Retail Dive
Sephora, TikTok launch content creator program
The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.
By Nate Delesline III • March 13, 2023 -
Courtesy of Princess Polly
Princess Polly inks first wholesale partnership with Pacsun
The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.
By Caroline Jansen • March 13, 2023 -
Courtesy of Zulily
Zulily taps Busy Philipps to launch gift recommendation text service
Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.
By Tatiana Walk-Morris • March 13, 2023 -
Courtesy of The Container Store
What can The Container Store learn from Sephora?
CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.
By Cara Salpini • March 13, 2023 -
Shutterstock/Ground Picture
Sponsored by Mood MediaEmotions drive sales: The power of behavioral economics
Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.
March 13, 2023 -
Araya Doheny via Getty Images
Diptyque Americas names first chief marketing officer
The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.
By Howard Ruben • March 10, 2023 -
Courtesy of Roku
Roku sells TVs, soundbars exclusively at Best Buy
The electronics retailer's sales have declined amid an overall drop in the segment.
By Tatiana Walk-Morris • March 10, 2023 -
Permission granted by DXL
DXL unveils ‘Wear What You Want’ brand positioning
The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.
By Kaarin Vembar • March 8, 2023 -
Courtesy of Grove Collaborative
Grove Collaborative releases collection with Drew Barrymore
The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.
By Dani James • March 7, 2023 -
Courtesy of Athleta
Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix
Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.
By Xanayra Marin-Lopez • March 7, 2023 -
Retrieved from Piqsels.
US livestream commerce expected to surpass $31B in 2023: report
Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others.
By Tatiana Walk-Morris • March 7, 2023 -
Courtesy of Alo Yoga
Alo Yoga launches digital collection in the metaverse
The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.
By Tatiana Walk-Morris • March 6, 2023 -
Courtesy of The Home Depot
Home Depot takes Kids Workshops to the metaverse on Roblox
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
By Sara Karlovitch • March 6, 2023 -
Daphne Howland/Retail Dive
Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.
By Daphne Howland • March 3, 2023
