• A freelance lawyer checks a mobile app on her phone
    Image attribution tooltip
    Ridofranz via Getty Images

    Poshmark creates Secondhand Sunday holiday

    The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Rendering of the Macy's Day Parade outside of the NYC Macy's store with balloons.
    Image attribution tooltip
    Courtesy of Macy's

    Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

    The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
    Image attribution tooltip
    gradyreese via Getty Images

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • A rendering of Bloomingdale's virtual store. Sparkly lights are all around. Shelves on the left and right are full of virtual products.
    Image attribution tooltip
    Courtesy of Emperia

    Bloomingdale’s debuts virtual department store for the holidays

    A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A display of backpacks in Herschel Supply's New York City store.
    Image attribution tooltip
    Courtesy of Herschel Supply

    Herschel Supply opens first US store as it plots expansion

    The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.

    By Nov. 21, 2022
  • The inside of a Nike Rise with a checkout counter.
    Image attribution tooltip
    Courtesy of Nike

    Nike pursues ‘next stage’ of expansion with first Rise concept in North America

    Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • Image of three mobile phones with photos of sneaker products on each one.
    Image attribution tooltip
    Courtesy of GOAT

    Goat to offer rare items, exclusive sneakers during Black Friday event

    The marketplace wants to create an immersive online shopping experience during its annual holiday event.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A virtual avatar wearing Adidas virtual gear.
    Image attribution tooltip
    Courtesy of Adidas

    Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

    The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”

    By Nov. 18, 2022
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
    Image attribution tooltip
    Courtesy of Snoop Doggie Doggs

    The Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods

    "If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.

    By Retail Dive Staff • Nov. 18, 2022
  • Image attribution tooltip
    David Paul Morris via Getty Images

    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Peter Adams • Nov. 18, 2022
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    True Religion drops new mobile app with exclusive products, interactive content

    Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

    By Tatiana Walk-Morris • Nov. 17, 2022
  • A tableau of five Yankee Candles surrounded by small pink Christmas trees.
    Image attribution tooltip
    Courtesy of Yankee Candle

    Yankee Candle opens pop-up shops for the holidays

    The retailer will feature exclusive promotions in its six temporary locations across the U.S. 

    By Nov. 17, 2022
  • Multiple plates are seen on a white background with a barcode graphic.
    Image attribution tooltip

    Photo illustration: Tiffany & Co.; Industry Dive


    SKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.

    He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.

    By Nov. 17, 2022
  • Casper storefront.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive

    Casper, Netflix seek to soothe holiday stress with in-store screenings

    The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • Mobile phone showing a woman in a bra.
    Image attribution tooltip
    Permission granted by Victoria's Secret

    Victoria’s Secret launches mobile bra fitting tool

    The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
    Image attribution tooltip
    FG Trade via Getty Images
    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By Jessica Deyo • Nov. 15, 2022
  • A picture of the Puma MB.02 shoe on a ledge with a basketball court in the background.
    Image attribution tooltip
    Courtesy of Puma, Foot Locker

    Foot Locker deepens Puma partnership to secure more exclusive product

    The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.

    By Tatiana Walk-Morris • Nov. 15, 2022
  • Mobile phone with a screen that says ".Swoosh is the home for Nike's virtual collections. Join us."
    Image attribution tooltip
    Courtesy of Nike

    Nike launches marketplace to collect, trade virtual products

    Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.

    By Nov. 14, 2022
  • Shot of three mobile screens with different tiles illustrating Pinterest TV.
    Image attribution tooltip
    Courtesy of Pinterest

    Pinterest TV unveils holiday shopping event

    The platform also expanded the feature to Canada about a year after launching in the U.S.

    By Tatiana Walk-Morris • Nov. 14, 2022
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
    Image attribution tooltip
    Courtesy of Virtual Brand Group

    How retailers are connecting the metaverse to the real world and revenue

    Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?

    By Nov. 14, 2022
  • Children stacking a pile of wrapped presents
    Image attribution tooltip
    Courtesy of Lego

    With inflation and recession fears looming over the holidays, are retailers still able to market joy?

    Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

    By Nov. 14, 2022
  • Big Lots, Manchester, CT. 8/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
    Image attribution tooltip
    "Big Lots" by Mike Mozart is licensed under CC BY 2.0

    The Weekly Closeout: Big Lots fills out C-suite and At Home faces downgrade

    Big Lots named marketing and merchandising chiefs, while Moody’s downgraded the home retailer’s corporate credit rating.

    By Retail Dive Staff • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
    Image attribution tooltip
    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Jessica Deyo • Nov. 11, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
    Image attribution tooltip
    Courtesy of Peloton

    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By Jessica Deyo • Nov. 10, 2022
  • Puffy clouds in a blue sky frame a storefront that says "Bed Bath & Beyond" in large dark letters.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer

    Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.

    By Nov. 10, 2022
  • Adidas store in Shanghai
    Image attribution tooltip
    Courtesy of Adidas

    Adidas will continue to sell Yeezy product without the Yeezy name

    The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.

    By Nov. 9, 2022