Marketing


  • Artist Tyla stars in news ads from Gap that are backed by "Back on 74" by Jungle
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    Permission granted by Gap
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    Gap reworks Jungle’s TikTok hit to show off spring linen collection

    New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.

    By Peter Adams • March 4, 2024
  • The entrance to a downtown mall, with people walking by.
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    Daphne Howland/Retail Dive
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    The former Westfield San Francisco Centre rebranding to ‘Emporium’

    Rehabilitating the embattled shopping center, whose new name evokes a long-ago West Coast department store, will take a lot of effort.

    By March 4, 2024
  • Explore the Trendline
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    Igor Alecsander via Getty Images
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    Trendline

    Retail Dive's Outlook on 2022

    From continued supply chain challenges to the rise of social commerce, here's what Retail Dive is watching for in the year ahead.

    By Retail Dive staff
  • This is the cover image for the podcast series "How Retailers Are Moving Beyond Coupons and Loyalty Points"
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    Alyssa Eskel-Martin/Retail Dive
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    Sponsored by Talon.One

    [PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points

    Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently.

    By Retail Dive's studioID • March 4, 2024
  • Party City's new store format.
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    Courtesy of Party City
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    Party City to expand new store format after promising results

    The retailer said it has moved away from a traditional aisle experience and developed “birthday worlds” within each store. 

    By Tatiana Walk-Morris • March 1, 2024
  • Olipop's imagery for its new "senior soda consultant" job posting.
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    Courtesy of Olipop
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    Olipop seeks best friend creator duo for expenses-paid national tour

    The brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

    By Jessica Deyo • March 1, 2024
  • Katie Ledecky, Athleta's newest member of its Power of She initiative
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    Courtesy of Athleta
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    Athleta signs 5-year partnership with Katie Ledecky

    The brand added the Olympic swimmer as the newest member of its Power of She Collective and debuted the “Find your Movement” campaign.

    By Howard Ruben • March 1, 2024
  • Actors Kathryn Hahn and Will Arnett star in a new ad campaign from Dick's Sporting Goods
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    Permission granted by Dick's Sporting Goods
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    Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

    A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

    By Peter Adams • Feb. 28, 2024
  • A sign marks the location of a Warby Parker store on September 29, 2021 in Chicago, Illinois.
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    Scott Olson via Getty Images
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    Warby Parker eyes 40 new stores as it closes 2023 with revenue up 12%

    The vision brand, which operates 237 stores, still sees the opportunity for at least 900 locations, but wants its e-commerce business to return to growth.

    By Feb. 28, 2024
  • Nutrafol Skin
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    Courtesy of Nutrafol
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    Nutrafol launches supplement targeting acne

    Nutrafol Skin marks a category expansion and comes after the company inked a wholesale deal with Sephora.

    By Howard Ruben • Feb. 28, 2024
  • Pairs of Yeezys.
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    Courtesy of Adidas
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    The latest Yeezy drop from Adidas is online only

    The activewear company earlier this month announced plans to shed existing inventory from its previous partnership with Ye.

    By Tatiana Walk-Morris • Feb. 27, 2024
  • A person using a razor to shave someone's lower back
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    Courtesy of Billie
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    Billie launches campaign centered around ‘unexpected reasons to shave’

    From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit.

    By Howard Ruben • Feb. 26, 2024
  • Leanne Ford for Crate & Barrel
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    Courtesy of Crate & Barrel
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    Crate and Barrel, Leanne Ford launch Origins Collection

    The new collection, which features sofas, tables and chairs, builds on the retailer’s existing relationship with the designer.

    By Tatiana Walk-Morris • Feb. 26, 2024
  • Milk Makeup products
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    Permission granted by Waldencast
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    Waldencast taps Huda Beauty co-founder to join its new creative council

    The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.

    By Howard Ruben • Feb. 23, 2024
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
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    Courtesy of Mattel
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    Column

    The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

    Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets. 

    By Retail Dive Staff • Feb. 23, 2024
  • Picture of Shein office lobby.
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    Courtesy of Shein
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    Shein to debut spring-summer collection in shoppable livestream

    The event, which will be available on YouTube, X, Instagram and Facebook, builds off one that the fast-fashion giant held last fall.

    By Tatiana Walk-Morris • Feb. 21, 2024
  • Iskra Lawrence modeling items from Cupshe's Spring Slow collection
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    Courtesy of Cupshe
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    Cupshe partners with model and body acceptance advocate Iskra Lawrence

    The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.

    By Howard Ruben • Feb. 21, 2024
  • Two pairs of Brunt boots
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    Courtesy of Brunt
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    Workwear brand Brunt adds nearly 2 dozen wholesale partners

    The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.

    By Howard Ruben • Feb. 20, 2024
  • Dillard’s goes after luxury shoppers with ‘The Coterie Shop’

    Like other department stores, the retailer is revamping its product assortment with a designer-led initiative.

    By Tatiana Walk-Morris • Feb. 20, 2024
  • Virtual influencer Imma appears in a Coach ad
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    Courtesy of Coach
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    Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

    “Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”

    By Chris Kelly • Feb. 20, 2024
  • A screenshot of Loccitane x Emperia's immersive shopping experience
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    Courtesy of Loccitane,Emperia
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    L’Occitane’s third virtual store celebrates Ramadan

    The experience, created with Emperia, mimics a Middle Eastern-inspired house and features exclusive gift sets and a skin care questionnaire.

    By Feb. 16, 2024
  • A Skechers retail store.
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    Courtesy of Skechers
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    The Weekly Closeout: Skechers aims for 10K stores and Jeff Bezos sells $4B in Amazon stock

    The footwear retailer is halfway to its store opening goal, while the Amazon founder sold billions of shares this week. 

    By Retail Dive Staff • Feb. 16, 2024
  • Staples store in Studio City, Ca.
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    GDMatt66 via Getty Images
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    Staples revamps loyalty program

    Easy Rewards lets shoppers earn and redeem points on qualifying purchases, and gives customers double the points for their most shopped categories.

    By Tatiana Walk-Morris • Feb. 16, 2024
  • Spanx's brand campaign shown in a London tube station.
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    Permission granted by Spanx
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    Spanx launches first brand campaign in London

    The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.

    By Howard Ruben • Feb. 16, 2024
  • John Legend applying a Loved01 product.
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    Courtesy of Loved01
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    John Legend’s Loved01 personal care brand launches on Amazon

    The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.

    By Howard Ruben • Feb. 15, 2024
  • Line up of Revlon products inside of a store with the Revlon sign.
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    Kaarin Vembar/Retail Dive
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    Revlon brings lipstick shades to home design game Redecor

    Players will be able to use colors from the beauty brand’s Super Lustrous lipstick collection, with more shades on the way.

    By Tatiana Walk-Morris • Feb. 15, 2024