Marketing
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Adidas launches first new label in five decades
Adidas Sportswear is fronted by new brand ambassador Jenna Ortega, and features tracksuits and other everyday looks.
By Tatiana Walk-Morris • Feb. 6, 2023 -
Mielle creates haircare bundles based on ‘Harlem’ characters
The partnership the Prime Video show comes just weeks after Procter & Gamble announced plans to acquire the haircare brand.
By Tatiana Walk-Morris • Feb. 6, 2023 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.
By Retail Dive staff -
Our Place continues retail expansion with new LA store
The DTC cookware brand opened its first store around two months ago on Abbot Kinney Boulevard.
By Caroline Jansen • Feb. 3, 2023 -
CVS launches beauty and personal care brand
CVS Pharmacy wants to target its broad customer base with affordable products through its new private label, One+Other.
By Tatiana Walk-Morris • Feb. 3, 2023 -
Column
The Weekly Closeout: Dollar General reaches store milestone and REI lays off staff
The discount chain opened its 19,000th store in Missouri this week while the outdoor retailer is cutting 8% of its headquarters workforce.
By Retail Dive Staff • Feb. 3, 2023 -
Nike sues Lululemon over shoe manufacturing patents
The Canadian apparel brand, known for its performance fabrics, released its first footwear designs less than a year ago.
By Daphne Howland • Feb. 1, 2023 -
Ikea partners with Annie Leibovitz for Life at Home Report project
The famous photographer, which the retailer has named its artist in residence, will take portraits of people inside their homes all over the world.
By Xanayra Marin-Lopez • Feb. 1, 2023 -
Nike, Tiffany announce collaboration
The big-name partnership drew a host of disappointed comments online, specifically around the Air Force 1.
By Cara Salpini • Feb. 1, 2023 -
Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows
The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.
By Jessica Deyo • Feb. 1, 2023 -
Saks focuses on men with new ambassador program
The invite-only program comes as the department store is expanding its menswear offering at its New York City flagship.
By Tatiana Walk-Morris • Jan. 30, 2023 -
Column
The Weekly Closeout: Foot Locker faces privacy suit and Levi’s misquotes Mark Twain
A lawsuit alleges the athletics retailer violated California’s privacy act. Meanwhile, Levi’s CEO Chip Bergh cited the author on why skinny jeans are not dead.
By Retail Dive Staff • Jan. 27, 2023 -
Activewear brand On doubles down on triathlon with three brand ambassadors
The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.
By Tatiana Walk-Morris • Jan. 27, 2023 -
How Lego transformed after the pandemic
Company leadership said the most important lesson learned during the pandemic was to remain agile.
By Nate Delesline III • Jan. 26, 2023 -
The Athlete’s Foot builds out its marketing team
The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator.
By Tatiana Walk-Morris • Jan. 25, 2023 -
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
By Chris Kelly • Jan. 25, 2023 -
JanSport introduces adaptive backpack collection
The backpacking company modified its original models to meet the needs of those with limited mobility.
By Xanayra Marin-Lopez • Jan. 24, 2023 -
Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance
The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.
By Tatiana Walk-Morris • Jan. 24, 2023 -
H&M transforms Williamsburg store to showcase athletic collection
The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes.
By Tatiana Walk-Morris • Jan. 24, 2023 -
Away taps former Foxtrot exec as chief marketing officer
As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.
By Dani James • Jan. 23, 2023 -
Sponsored by SpotOn
For brick and mortar retailers looking to expand, online is the way to go
Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.
Jan. 23, 2023 -
Sponsored by Fyllo
Retail media in real life: stores are the next big retail media channel
Discover how retailers and brands can take the benefits of retail media in store.
By Sumant Yeramilly • Jan. 23, 2023 -
Sponsored by Bold Metrics
3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience
We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.
Jan. 23, 2023 -
Column
The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search
The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.
By Retail Dive Staff • Jan. 20, 2023 -
Shein to add 1,000 more designers to its incubator program in 2023
The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.
By Tatiana Walk-Morris • Jan. 19, 2023 -
L’Oréal’s VC fund makes first metaverse investment with Digital Village
The beauty company is following the digital trend with a minority investment through its venture capital fund.
By Xanayra Marin-Lopez • Jan. 19, 2023