Marketing

  • Jenna Ortega wears clothes from Adidas Sportswear.
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    Courtesy of Adidas

    Adidas launches first new label in five decades

    Adidas Sportswear is fronted by new brand ambassador Jenna Ortega, and features tracksuits and other everyday looks.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Picture of the main characters in Amazon's series Harlem.
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    Courtesy of Mielle

    Mielle creates haircare bundles based on ‘Harlem’ characters

    The partnership the Prime Video show comes just weeks after Procter & Gamble announced plans to acquire the haircare brand.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • The facade of Our Place's Melrose Avenue location
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    Courtesy of Our Place

    Our Place continues retail expansion with new LA store

    The DTC cookware brand opened its first store around two months ago on Abbot Kinney Boulevard.

    By • Feb. 3, 2023
  • A collection of personal care products on a white background.
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    Courtesy of CVS Health

    CVS launches beauty and personal care brand

    CVS Pharmacy wants to target its broad customer base with affordable products through its new private label, One+Other.

    By Tatiana Walk-Morris • Feb. 3, 2023
  • Exterior shot of a Dollar General store.
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    Courtesy of Dollar General
    Column

    The Weekly Closeout: Dollar General reaches store milestone and REI lays off staff

    The discount chain opened its 19,000th store in Missouri this week while the outdoor retailer is cutting 8% of its headquarters workforce.

    By Retail Dive Staff • Feb. 3, 2023
  • Five pastel-colored shoes, without their mates, float against a cloudy-sky background.
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    Courtesy of Lululemon

    Nike sues Lululemon over shoe manufacturing patents

    The Canadian apparel brand, known for its performance fabrics, released its first footwear designs less than a year ago.

    By • Feb. 1, 2023
  • Photographer Annie Leibovitz sitting
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    Courtesy of IKEA

    Ikea partners with Annie Leibovitz for Life at Home Report project

    The famous photographer, which the retailer has named its artist in residence, will take portraits of people inside their homes all over the world. 

    By • Feb. 1, 2023
  • A black shoe with a blue Nike swoosh mark on a blue background.
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    Courtesy of Nike

    Nike, Tiffany announce collaboration

    The big-name partnership drew a host of disappointed comments online, specifically around the Air Force 1.

    By • Feb. 1, 2023
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows

    The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.

    By Jessica Deyo • Feb. 1, 2023
  • Two mannequins stand in the middle of the new Men's Seventh Floor at Saks Fifth Avenue New York.
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    Courtesy of Courtesy of Luis Guillén for Saks

    Saks focuses on men with new ambassador program

    The invite-only program comes as the department store is expanding its menswear offering at its New York City flagship.

    By Tatiana Walk-Morris • Jan. 30, 2023
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Foot Locker faces privacy suit and Levi’s misquotes Mark Twain

    A lawsuit alleges the athletics retailer violated California’s privacy act. Meanwhile, Levi’s CEO Chip Bergh cited the author on why skinny jeans are not dead.

    By Retail Dive Staff • Jan. 27, 2023
  • A shot of Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay running.
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    Courtesy of On

    Activewear brand On doubles down on triathlon with three brand ambassadors

    The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.

    By Tatiana Walk-Morris • Jan. 27, 2023
  • A family of four plays with Legos in the store's brick lab space
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    Permission granted by Lego Group

    How Lego transformed after the pandemic

    Company leadership said the most important lesson learned during the pandemic was to remain agile. 

    By • Jan. 26, 2023
  • Buildings and signs are reflected in a store window. Above a sign in white letters reads "the athlete's foot," with a red symbol of a winged foot.
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    Daphne Howland/Retail Dive

    The Athlete’s Foot builds out its marketing team

    The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator. 

    By Tatiana Walk-Morris • Jan. 25, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
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    Drew Angerer via Getty Images

    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    By Chris Kelly • Jan. 25, 2023
  • Person in a wheelchair wearing a crossbody bag from the Jansport Adaptive Collection
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    Courtesy of Jansport

    JanSport introduces adaptive backpack collection

    The backpacking company modified its original models to meet the needs of those with limited mobility.

    By • Jan. 24, 2023
  • Rihanna stands in the middle of a stage with lights on her.
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    Courtesy of Savage x Fenty

    Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

    The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.

    By Tatiana Walk-Morris • Jan. 24, 2023
  • An H&M storefront with a yellow volleyball in the window.
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    Courtesy of H&M

    H&M transforms Williamsburg store to showcase athletic collection

    The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes. 

    By Tatiana Walk-Morris • Jan. 24, 2023
  • A person's hand reaches into an Away suitcase holding a bag, headphones and other items.
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    Courtesy of Away

    Away taps former Foxtrot exec as chief marketing officer

    As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.

    By • Jan. 23, 2023
  • Cheerful online store owner preparing an order for shipping
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    Adobe Stock/Julia Amaral

    Sponsored by SpotOn

    For brick and mortar retailers looking to expand, online is the way to go

    Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.

    Jan. 23, 2023
  • Female standing near hangers with brand wear and laughing during shopping
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    GaudiLab/Shutterstock.com

    Sponsored by Fyllo

    Retail media in real life: stores are the next big retail media channel

    Discover how retailers and brands can take the benefits of retail media in store.

    By Sumant Yeramilly • Jan. 23, 2023
  • Woman deciding on shopping items
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    Peshkov via Getty Images
    Sponsored by Bold Metrics

    3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

    We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

    Jan. 23, 2023
  • A cardboard box with a round light-blue logo and the words "Stitch Fix" leans against a bright yellow door.
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    Courtesy of Stitch Fix
    Column

    The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search

    The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.

    By Retail Dive Staff • Jan. 20, 2023
  • View inside the store during SHEIN X Art Discovery Project
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    Presley Ann via Getty Images

    Shein to add 1,000 more designers to its incubator program in 2023

    The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • Digital rendering of a virtual world
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    Courtesy of Digital Village

    L’Oréal’s VC fund makes first metaverse investment with Digital Village

    The beauty company is following the digital trend with a minority investment through its venture capital fund.

    By • Jan. 19, 2023