Marketing


  • A Black person with flowing hair gives a smile.
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    Courtesy of Victoria's Secret

    Victoria’s Secret unveils latest message in branding revamp

    The retailer’s “Undefinable” campaign underscores its new focus, but there’s a lot of catching up to do in what is now a highly competitive market.

    By Oct. 3, 2022
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    Michael M. Santiago via Getty Images

    Bed Bath & Beyond to consolidate brands within enhanced mobile app

    After two quarters of decline, the company is focusing on digital operations and the brands its customers prefer.

    By Tatiana Walk-Morris • Oct. 3, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
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    Joe Raedle via Getty Images

    Study: Only 10% of shoppers expect to spend more this holiday season

    Gartner found purchase decisions are being driven by price (65%), value (53%) and free shipping (51%).

    By Tatiana Walk-Morris • Sept. 30, 2022
  • Two side-by-side photographic portraits, the left in color and the right in black and white.
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    Courtesy of Supergoop

    Supergoop expands executive team

    Company veteran Britany LeBlanc was promoted to chief marketing officer, and LVMH alum Ryan Crowley will be chief financial and chief operating officer.

    By Sept. 30, 2022
  • Beyond Yoga's entrance to its first store
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    Courtesy of Beyond Yoga
    Column

    The Weekly Closeout: Beyond Yoga opens its first store and H&M looks to cut costs

    The active brand is planning more stores down the pike, while the fast-fashion retailer is hoping to stem losses by charging for returns.

    By Retail Dive Staff • Sept. 30, 2022
  • A line of fitness instructors standing together.
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    Courtesy of Lululemon

    Lululemon puts Mirror acquisition to use with Lululemon Studio program

    The membership, launching next week, costs $39 per month and requires customers to own the at-home fitness device.

    By Sept. 30, 2022
  • A pair of black boots next to dollar signs and starred reviews.
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    Permission granted by Google

    Google debuts 3D sneaker tool, new shopping features

    The technology company will provide more personalized recommendations to users and assist businesses in creating 3D product models.

    By Sept. 29, 2022
  • A portrait of fashion designer Daniel Lee wearing a brown leather bomber jacket with brown fur trim.
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    Courtesy of Burberry

    Burberry nabs Daniel Lee as creative chief

    The British fashion designer is credited with reviving Kering-owned Bottega Veneta, though he left abruptly last year after three years as creative director.

    By Sept. 29, 2022
  • A headshot of Jennifer Ingraffea.
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    Courtesy of The North Face

    The North Face fills chief marketer, merchandiser spots with Nike vets

    Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.

    By Sept. 28, 2022
  • Against a backdrop of snow-covered mountains and blue skies streaked with clouds, three cyclists pedal along a path flanked by tall grasses and marked by a wooden sign reading "South Jenny Lake."
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    Courtesy of REI Co-op

    REI will open stores late on Election Day so employees can vote

    The retailer joins nearly 2,000 others in ensuring that work schedules allow for time to cast a ballot.

    By Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022

    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By Peter Adams • Sept. 27, 2022
  • Against a bright blue background, the word "Prime" in black lettering and "Early Access Sale" in white lettering sit above a brown box with the words "October-12" and glittery curlicues and dots.
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    Courtesy of Amazon

    Amazon, Target kick off holiday sales early

    The retailers are unleashing seasonal specials in early October, and more are likely to follow as inflation pushes consumers to seek out good deals.

    By Sept. 26, 2022
  • Peloton Bike+
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    Courtesy of Peloton

    Peloton’s head of marketing, chief commercial officer exit

    Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.

    By Sept. 26, 2022
  • Three students play basketball on a Nike Grind court.
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    Courtesy of Nike

    The Weekly Closeout: Home Depot employees move to unionize and Nike launches recycling program on Alipay

    Philadelphia workers for the home improvement retailer filed with the National Labor Relations Board, while the athletics brand partnered with Ant Group’s Green Energy Initiative.

    By Retail Dive Staff • Sept. 23, 2022
  • In a dimly lit room, a party-goer in a long blue dress, wearing a tiara, stares into the camera.
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    Courtesy of Lord & Taylor

    Online only, Lord & Taylor unveils fall merchandising, new logo

    The 200-year-old department store is aiming for an “elevated experience” as it attempts a reboot — but “don’t call it a comeback.”

    By Sept. 23, 2022
  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
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    AsiaVision via Getty Images

    E-commerce apps lose pandemic luster: report

    New research shows downloads and marketing spending is declining amid shifts in consumer behavior, data privacy changes and recession fears.

    By Aaron Baar • Sept. 23, 2022
  • Destination XL loses marketing chief, names replacement

    Ujjwal Dhoot played a major role in the big-and-tall retailer’s turnaround and hunt for market share. 

    By Sept. 22, 2022
  • Headshot of Kylie Jenner.
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    Courtesy of Macy's

    Macy’s partners with Kylie Cosmetics

    A limited-edition holiday collection featuring cosmetics, gift sets and ornaments will be available online and in select stores Oct. 1.  

    By Sept. 22, 2022
  • A line of Beautycounter products in various skin tone shades.
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    Permission granted by Beautycounter

    What can an Amazon Fashion executive do for Beautycounter?

    Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.

    By Sept. 21, 2022
  • Teenage students talking at school
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    FG Trade via Getty Images

    Gen Z’s demands and values are redefining grocers’ online presence

    This younger generation, regarded for their activism, holds companies accountable for their ethical standards, panelists said during a Groceryshop session Tuesday. 

    By Peyton Bigora • Sept. 21, 2022
  • Christian Siriano stands holding a rolling rack of clothes.
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    Permission granted by Shane LaVancher

    Xcel Brands launches C. Wonder by Christian Siriano

    Siriano was named the creative director of the new brand, which will launch in the spring of 2023. 

    By Sept. 19, 2022
  • Patagonia founder Yvon Chouinard sits at a desk.
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    Courtesy of Patagonia

    How Patagonia’s shakeup challenges marketers to act on sustainability

    As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.

    By Jessica Deyo • Sept. 19, 2022
  • woaman complaining about the delivered package.
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    Adobe Stock/cherryandbees

    Sponsored by Appriss Retail

    The billion dollar impact of order claim fraud

    With the growth of online shopping, ecommerce retailers should be turning their attention to another type of fraud with potentially far greater impact on the bottom line.

    Sept. 19, 2022
  • Five different beauty products with the Barneys New York label.
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    Courtesy of Authentic Brands Group

    Barneys New York emerges with a beauty line

    Parent Authentic Brands Group announced a deal with Korean-based lifestyle company Gloent Group to develop, manufacture and distribute products.

    By Sept. 16, 2022
  • A blue Amazon Prime truck bearing the company's logo is parked outside one of its warehouse centers.
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    Dan Kitwood/Getty Images via Getty Images

    Amazon expands email marketing tools for brands seeking new customers

    Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

    By Peter Adams • Sept. 16, 2022