Marketing
-
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.
By Peter Adams • Aug. 10, 2022 -
Can UpWest lead the way forward for Express?
The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for.
By Kaarin Vembar • Aug. 10, 2022 -
Explore the Trendline➔
Cody Davis via UnsplashTrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.
By Retail Dive staff -
Abercrombie & Fitch launches ‘getaway’ store design concept
The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.”
By Kaarin Vembar • Aug. 9, 2022 -
Why running brands are finally making shoes for women
As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.
By Cara Salpini • Aug. 8, 2022 -
ThredUp hires first chief marketer in years
Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.
By Cara Salpini • Aug. 5, 2022 -
Column
The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line
Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon.
By Retail Dive Staff • Aug. 5, 2022 -
Facebook to shut down live shopping feature
The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.
By Dani James • Aug. 4, 2022 -
Twitter expands location tool, courses for small businesses
The platform has been releasing new social commerce features to connect customers with brands on the platform.
By Tatiana Walk-Morris • Aug. 4, 2022 -
Walmart boosts ad network with new partnerships
As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.
By Chris Kelly • Aug. 3, 2022 -
Tiffany to sell NFTs with matching necklaces
The luxury jewelry retailer will sell 250 CryptoPunk NFTs that buyers can redeem for 30 ethers — or close to $50,000 — each.
By Dani James • Aug. 2, 2022 -
Lids launches first private label for kids
Explore by Lids, which was designed for children ages four to seven, was an idea first pitched to the company by interns.
By Kaarin Vembar • Aug. 2, 2022 -
Walmart launches product refurbishment program
The Walmart Restored program is now online and will be in select stores this fall.
By Kaarin Vembar • Aug. 1, 2022 -
Walmart to open small general stores at Getaway outposts
The big-box retailer is partnering with the hospitality company to help “make traveling to nature even easier and convenient.”
By Dani James • Aug. 1, 2022 -
Kohl’s, Levi’s to introduce ’90s-style capsule collection
The collection aims to capitalize on trends supported by Gen Z as those consumers head back to school.
By Tatiana Walk-Morris • Aug. 1, 2022 -
Column
The Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president resigns
The new Chargefeel cross-training shoe comes in 14 colorways, and Ryan Ross will be replaced by former Chief Marketing Officer Felix Carbullido.
By Retail Dive Staff • July 29, 2022 -
Grove Collaborative aims to curb plastic waste in campaign with Drew Barrymore, Sir Richard Branson
The DTC company wants to combat the narrative that there’s nothing consumers can do about plastic waste.
By Tatiana Walk-Morris • July 29, 2022 -
David’s Bridal weds TikTok videos with commerce to drive click-throughs
The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.
By Robert Williams • July 29, 2022 -
Dick’s Sporting Goods debuts virtual high school experience on Roblox
Brands and retailers are flocking to the platform in the hopes of reaching younger consumers.
By Tatiana Walk-Morris • July 28, 2022 -
Saks Off 5th partners with Rent the Runway
Customers can purchase secondhand designer items from Rent the Runway on a new “pre-owned” section of Saks Off 5th’s website.
By Kaarin Vembar • July 28, 2022 -
Gap reaffirms inclusivity theme in back-to-school campaign
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
By Jessica Deyo • July 28, 2022 -
Glossier's fifth store to open in DC's Georgetown neighborhood
The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.
By Cara Salpini • July 26, 2022 -
Urban Outfitters to bring Parade into select stores
On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.
By Daphne Howland • July 25, 2022 -
Pottery Barn launches accessible home collection
The line, which features select ADA-compliant products, includes desks, pivot mirrors, grab bars and motion lift chairs.
By Caroline Jansen • July 25, 2022 -
Walmart partnership expands The Honest Company's reach
The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.
By Tatiana Walk-Morris • July 22, 2022 -
Column
The Weekly Closeout: Tractor Supply names chief marketer and Mattel partners with SpaceX
Kimberley Gardiner joins the retailer as its former CMO retires. Meanwhile, the toy company signed a multi-year agreement with Elon Musk’s space firm.
By Retail Dive Staff • July 22, 2022