Marketing
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Courtesy of Target
ColumnThe Weekly Closeout: Kohl's considers packaged foods and Target partners with Tabitha Brown
The department store looks into new categories as profit takes a hit, and the author and actress created four collections for the mass merchant.
By Retail Dive Staff • May 20, 2022 -
Cara Salpini/Retail Dive
Foot Locker's Nike replacement efforts working 'exceptionally well'
CEO Dick Johnson said Foot Locker is underpenetrated in "virtually all of our brands outside of our top three." That leaves room for growth.
By Cara Salpini • May 20, 2022 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Courtesy of Business Wire
2 top Kohl's executives to depart as the retailer gets closer to a sale
The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.
By Daphne Howland • May 19, 2022 -
Courtesy of PayPal Inc.
Ulta unveils media network powered by data from 37M rewards members
The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.
By Peter Adams • May 19, 2022 -
Courtesy of Gap
Gap sets up shop in Roblox to boost teen inclusion, self-expression
Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.
By Chris Kelly • May 18, 2022 -
Daphne Howland/Retail Dive
Retailers pledge to address racial profiling, unfair treatment of store customers
Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.
By Daphne Howland • May 18, 2022 -
Bark
Bark taps former Nike, Weight Watchers exec as chief marketing officer
Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.
By Caroline Jansen • May 17, 2022 -
Courtesy of Target
Target to award $25M in paid media to diverse brands
While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.
By Chris Kelly • May 17, 2022 -
Courtesy of Wilson Sporting Goods
Continuing apparel push, Wilson debuts performance tennis collection
Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.
By Cara Salpini • May 16, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Eddie Bauer CEO exits and Target workers move to unionize
Damien Huang had only been CEO for about a year, while Target's Christiansburg, Virginia, employees seek higher wages.
By Retail Dive Staff • May 13, 2022 -
"Outside of Crate and Barrel, Natick Mall" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
Crate and Barrel names SVP of the metaverse
Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.
By Dani James • May 12, 2022 -
Courtesy of J.C. Penney
J.C. Penney taps new marketing chief
John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.
By Daphne Howland • May 12, 2022 -
Courtesy of Best Buy
Best Buy just launched a $200 home pick-up recycling program. Is it necessary?
For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.
By Kaarin Vembar • May 12, 2022 -
Courtesy of Allbirds
Allbirds' first wholesale deals are with Zalando and Public Lands
The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.
By Cara Salpini • May 11, 2022 -
PeopleImages via Getty Images
Female CMOs overtake male ones for the first time, report says
Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.
By Sara Karlovitch • May 11, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveSneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
By Natalie Koltun • May 11, 2022 -
Courtesy of Meta
Metaverse goes mainstream, but most consumers still don't understand it
Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.
By Peter Adams • May 10, 2022 -
Cara Salpini/Retail Dive
Deep DiveFor future growth, Reebok is looking to its past
A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.
By Cara Salpini • May 10, 2022 -
Courtesy of Best Buy
Best Buy expands in-store assortment of beauty and e-transportation products
Furniture is also playing a bigger role at the electronics giant after its acquisition of DTC brand Yardbird in November last year.
By Tatiana Walk-Morris • May 9, 2022 -
istockphoto.com/ipopba
Sponsored by LeadsRxFurniture retailer embraces digital marketing and measures its impact with analytics
A furniture retailer with five outlets embraces marketing analytics to improve marketing performance.
May 9, 2022 -
Courtesy of Summersalt
Summersalt taps 27 women for annual campaign targeting inclusivity
The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.
By Tatiana Walk-Morris • May 6, 2022 -
Courtesy of Adidas
Adidas aims to fill the Nike gap at Foot Locker with expanded partnership
The new deal makes Foot Locker the "lead partner" for Adidas' basketball offerings and is expected to generate $2 billion in sales by 2025.
By Cara Salpini • May 6, 2022 -
Courtesy of Petco
ColumnThe Weekly Closeout: Nike names VP of direct acceleration and Petco partners with Backcountry
Maggie Gauger is taking on the new role at Nike, while Petco collaborated with the specialty outdoors retailer to create an exclusive collection of pet gear.
By Retail Dive Staff • May 6, 2022 -
Courtesy of Savage x Fenty
Savage X Fenty plans 6 more stores
The lingerie brand opened its first store in January, followed by four others. Now, the company plans to more than double that footprint.
By Cara Salpini • May 5, 2022 -
Courtesy of Walgreens
Walgreens fills out executive team for retail
The company named a new chief marketing officer, chief merchant and chief product officer, all of whom will report to Chief Customer Officer Tracey Brown.
By Ben Unglesbee • May 5, 2022
