Marketing

  • Three people wearing ThirdLove swimwear
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    Courtesy of Nicki Sebastian, ThirdLove
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    ThirdLove launches into swimwear

    Each new style comes in a black colorway, “the little black dress of swim,” Ra’el Cohen, the company’s co-founder and chief creative officer, told Retail Dive.

    By Howard Ruben • Dec. 6, 2023
  • Kohl's store in downtown Milwaukee.
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    Courtesy of Kohl's
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    Kohl’s extends holiday bargains through December

    The retailer is rolling out aggressive holiday deals this month, giving shoppers the opportunity to earn Kohl's Cash daily through Dec. 24.

    By Tatiana Walk-Morris • Dec. 4, 2023
  • Explore the Trendline➔
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    Igor Alecsander via Getty Images
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    Trendline

    Retail Dive's Outlook on 2022

    From continued supply chain challenges to the rise of social commerce, here's what Retail Dive is watching for in the year ahead.

    By Retail Dive staff
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By Peter Adams • Dec. 4, 2023
  • A person with dark hair, wearing black, sits on a grey couch, with hands clasped.
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    Courtesy of WHP Global
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    These 5 people changed retail. Where are they now?

    Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons. 

    By • Dec. 4, 2023
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret swings to $71M loss in Q3

    A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

    By • Nov. 30, 2023
  • Towels stacked surrounded by artificial snow.
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    Permission granted by Parachute
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    Parachute to host in-person holiday market with over 40 brands

    The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

    By Howard Ruben • Nov. 29, 2023
  • Three models in light pink and orange floor length dresses holding white flowers
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    Permission granted by Birdy Grey
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    Birdy Grey appoints first chief marketing officer

    The direct-to-consumer bridal company tapped Tanya Hersh, a former executive with The Honest Company, for the role.

    By • Nov. 29, 2023
  • A couple carrying Walmart bags in the retailer's new shoppable holiday content series.
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    Permission granted by Walmart
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    How Walmart’s shoppable rom-com bridges holiday content, commerce

    Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to Chief Marketing Officer William White.

    By Peter Adams • Nov. 29, 2023
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Retail Dive
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    Macy’s taps new chief marketing officer

    Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.

    By • Nov. 28, 2023
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    TVs, PS5s and Airpods dominate social media product mentions during holiday shopping weekend: report

    Over 2.3 million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social. 

    By Tatiana Walk-Morris • Nov. 28, 2023
  • Klarna payments.
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    Courtesy of Klarna
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    Black Friday orders through Klarna jump nearly 30%

    As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.

    By Tatiana Walk-Morris • Nov. 28, 2023
  • Golden Goose sneakers in bright colors are pictured on a store display.
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    Ryan Emberley/Getty Images for Golden Goose via Getty Images
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    Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint

    The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.

    By Laurel Deppen • Nov. 28, 2023
  • Madhappy's West Hollywood storefront
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    Permission granted by Madhappy
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    Madhappy opens first store

    The 2,800-square-foot location is in West Hollywood, California, and features an assortment of its apparel as well as an on-site cafe.

    By Howard Ruben • Nov. 27, 2023
  • A bright yellow sign against a blue roof says "Best Buy" in bold black letters.
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    Daphne Howland/Retail Dive
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    Home gym company Tonal partners with Best Buy

    The brand’s products can be purchased on Best Buy’s website in what the DTC company says is a “large-scale retail expansion.”

    By • Nov. 27, 2023
  • Kit kat display shelf.
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    How Hershey is reinventing candy displays

    Agile fulfillment means retailers receive customized displays with the right mix of products at the right volume.

    By Scott Dunkley, Director, Customer Portfolio & Matt Hawley, Director, Annville Fulfillment Center, The Hershey Company • Nov. 27, 2023
  • A surfer with a sunset in the background
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    Matt Cardy via Getty Images
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    Salt Life continues brick-and-mortar expansion with Virginia store opening next month

    With this new location, the apparel brand will have opened seven stores in 2023, bringing its total to 28.

    By • Nov. 22, 2023
  • The exterior of Wilson's Mall of America store
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    Permission granted by Wilson
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    Wilson opens store in Mall of America

    The new 2,600-square-foot store is Wilson’s eighth location since 2021 and first in the region.

    By Howard Ruben • Nov. 22, 2023
  • A brand image of Crate and Barrel's virtual store replica of its NYC flagship.
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    Courtesy of Crate and Barrel, Obsess
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    Crate and Barrel debuts virtual store

    The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts.

    By • Nov. 21, 2023
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Snoop Dogg gives up smoke for Solo Stove campaign

    A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign for the DTC company. 

    By Chris Kelly • Nov. 21, 2023
  • External shot of the Crate & Barrel flagship store in New York City.
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    Courtesy of Crate & Barrel
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    New Crate and Barrel NYC flagship is the ‘future of the brand’

    The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes.

    By • Nov. 20, 2023
  • An illustration showing graphic representations of mountains, houses and snow.
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    Courtesy of Kohl's
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    Kohl’s touts virtual holiday events

    Except for a one-day holiday “Kohl’s Storybook Magic” pop-up in New York City, the retailer is highlighting social media, livestreams and other interactive opportunities online.

    By • Nov. 20, 2023
  • A person in activewear ties a grey sweater around their waist.
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    Courtesy of Rhone
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    Rhone opens store in Boston Seaport

    The location marks the DTC apparel brand’s 15th store — and 12th opening this year — as it continues to build out its footprint.

    By Howard Ruben • Nov. 20, 2023
  • Graphic
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    Leading by design: How Hershey is helping retailers create buzz-worthy spaces

    Solving problems and designing tailored experiences with retail environmental design.

    By Stephan Calhoun, Senior Manager, Retail Environmental Design, The Hershey Company • Nov. 20, 2023
  • People with picket signs walk in front of store.
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    Courtesy of United Food & Commercial Workers Union Local 663
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    REI vows to fight union allegations, puncturing its progressive reputation

    Unionized store workers this week filed 80 unfair labor practice charges against the outdoor retailer, alleging bad faith bargaining and retaliation.

    By • Nov. 17, 2023
  • Employees outside of the Times Square Foot Locker store. A Foot Locker and NBA sign hangs overhead.
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    Courtesy of Foot Locker
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    Foot Locker, NBA sign multiyear marketing deal

    The footwear retailer, which has seen sales fall for three consecutive quarters, will become an official league marketing partner in the U.S.

    By Tatiana Walk-Morris • Nov. 17, 2023