Marketing: Page 91


  • Target
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    Courtesy of Target
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    Target, Walmart announce overlapping sales events to rival Amazon

    When the e-commerce giant announced Prime Day, two of its biggest competitors responded by plotting their own deal days for 24 hours earlier.

    By Maria Monteros • June 3, 2021
  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Belk expands luxury accessory offering with ‘Sunnies at Belk’

    The concept will bring hundreds of designer sunglasses from brands like Prada, Gucci and Versace to three stores and online. 

    By June 3, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Bed Bath & Beyond's Wild Sage private label
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond adds 3 more private labels to lineup

    The brands — which span organization, home decor and kitchen — will launch by mid-July ahead of the back-to-college shopping season.

    By June 2, 2021
  • Ulta storefront
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    Courtesy of Ulta
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    Ulta joins the Fifteen Percent Pledge in bid to diversify assortment

    The news builds upon an earlier commitment to double Black-owned brands at the beauty retailer by the end of the year.

    By June 2, 2021
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    Courtesy of Amazon
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    Prime Day is June 21-22, but Amazon is starting deals now

    The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.

    By June 2, 2021
  • Square POS
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    Courtesy of CashApp - Square
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    Google to add Square sellers' direct product listings on search, shopping platforms

    Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.

    By Tatiana Walk-Morris • June 1, 2021
  • Birchbox's refillable lip balm
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    Courtesy of Birchbox
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    Birchbox launches refillable beauty brand Re.fil

    A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.

    By June 1, 2021
  • Exterior of a Costco store
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    Tim Boyle via Getty Images
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    Costco is bringing full in-store sampling back

    The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.

    By Jeff Wells • June 1, 2021
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    Adobe Stock / Elena Kharichkina

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    Sponsored by Acxiom

    Brands need people, and people need brands. Do they need third-party cookies to connect?

    Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.

    June 1, 2021
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    Courtesy of REI Co-op
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    REI opens content studio to support climate action, DEI efforts

    Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.

    By Chris Kelly • May 27, 2021
  • Anne Klein debuts home collection with Macy's.
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    Courtesy of Anne Klein
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    Anne Klein debuts home collection with Macy's

    As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.

    By Tatiana Walk-Morris • May 27, 2021
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    Courtesy of J.C. Penney
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    J.C. Penney's new private label needs women to dress up a little

    The brand, Ryegrass, is the fifth introduction in the last six months, but may have done better launching before Mother's Day.

    By May 25, 2021
  • Wilson Sportswear lifestyle collection
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    Courtesy of Wilson Sporting Goods
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    Wilson debuts apparel line, plans first retail stores

    The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.

    By May 25, 2021
  • Walmart craft brand
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    Permission granted by Walmart
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    Walmart launches exclusive crafting brand with Todd Oldham

    The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.

    By Maria Monteros • May 24, 2021
  • Kendra Scott launches its first men's line.
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    Courtesy of Kendra Scott
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    Kendra Scott introduces first men's collection

    The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men. 

    By May 24, 2021
  • Mack Weldon announces its first chief marketing officer.
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    Courtesy of Mack Weldon
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    Menswear brand Mack Weldon hires first chief marketer

    Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.

    By Tatiana Walk-Morris • May 24, 2021
  • Sponsored
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    Vitalii Petrushenko via Getty Images
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    Sponsored by Waze

    A+ tips for retailers to reach back-to-school shoppers

    Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.

    May 24, 2021
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    Cebas via Getty Images
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    Sponsored by FedEx Office

    How to refresh your look to welcome customers back in your store

    More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence.

    May 24, 2021
  • IKEA U.S. taps Pinterest for Home 'Renocations' Campaign
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    Courtesy of IKEA
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    Ikea evokes vacation-inspired home renovations with Pinterest quiz

    After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

    By Natalie Black (Koltun) • May 21, 2021
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    Courtesy of Crocs and Hidden Valley Ranch
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    Column

    Retail Therapy: Crocs wants consumers to dip their toes into ranch dressing this year

    The shoemaker teamed up with Hidden Valley Ranch to introduce a pair of clogs reminiscent of everyone's favorite condiment.

    By May 21, 2021
  • Image of Google Shopping blog
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    Courtesy of Google
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    Google boosts e-commerce push with new tech, Shopify partnership

    New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

    By Asa Hiken • May 21, 2021
  • Poshmark and Snap partner on social shopping.
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    Courtesy of Poshmark
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    Poshmark, Snap team up on social shopping experience

    The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

    By Tatiana Walk-Morris • May 20, 2021
  • Rothy's men's shoes
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    Courtesy of Rothy's
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    Rothy's expands into men's with loafers, sneakers

    The launch comes after previous expansions into kids and women's accessories.

    By May 20, 2021
  • An Eastbay shop inside of a Champs store
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    Courtesy of Eastbay
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    Why Eastbay turned to video to drive engagement during the pandemic

    Champs Sports has been building up its content series for years, and Senior Vice President Guy Harkless sees benefits in Eastbay following its lead.

    By May 19, 2021
  • Facebook Live shopping
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    Retrieved from Facebook on May 19, 2021
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    Facebook launches summer livestream shopping series

    The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.

    By Tatiana Walk-Morris • May 19, 2021