Marketing: Page 91
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Target, Walmart announce overlapping sales events to rival Amazon
When the e-commerce giant announced Prime Day, two of its biggest competitors responded by plotting their own deal days for 24 hours earlier.
By Maria Monteros • June 3, 2021 -
Belk expands luxury accessory offering with ‘Sunnies at Belk’
The concept will bring hundreds of designer sunglasses from brands like Prada, Gucci and Versace to three stores and online.
By Kaarin Moore • June 3, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Bed Bath & Beyond adds 3 more private labels to lineup
The brands — which span organization, home decor and kitchen — will launch by mid-July ahead of the back-to-college shopping season.
By Caroline Jansen • June 2, 2021 -
Ulta joins the Fifteen Percent Pledge in bid to diversify assortment
The news builds upon an earlier commitment to double Black-owned brands at the beauty retailer by the end of the year.
By Cara Salpini • June 2, 2021 -
Prime Day is June 21-22, but Amazon is starting deals now
The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.
By Daphne Howland • June 2, 2021 -
Google to add Square sellers' direct product listings on search, shopping platforms
Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.
By Tatiana Walk-Morris • June 1, 2021 -
Birchbox launches refillable beauty brand Re.fil
A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.
By Cara Salpini • June 1, 2021 -
Costco is bringing full in-store sampling back
The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.
By Jeff Wells • June 1, 2021 -
Sponsored by Acxiom
Brands need people, and people need brands. Do they need third-party cookies to connect?
Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.
June 1, 2021 -
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Anne Klein debuts home collection with Macy's
As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.
By Tatiana Walk-Morris • May 27, 2021 -
J.C. Penney's new private label needs women to dress up a little
The brand, Ryegrass, is the fifth introduction in the last six months, but may have done better launching before Mother's Day.
By Daphne Howland • May 25, 2021 -
Wilson debuts apparel line, plans first retail stores
The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.
By Cara Salpini • May 25, 2021 -
Walmart launches exclusive crafting brand with Todd Oldham
The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.
By Maria Monteros • May 24, 2021 -
Kendra Scott introduces first men's collection
The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men.
By Kaarin Moore • May 24, 2021 -
Menswear brand Mack Weldon hires first chief marketer
Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.
By Tatiana Walk-Morris • May 24, 2021 -
Sponsored by Waze
A+ tips for retailers to reach back-to-school shoppers
Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.
May 24, 2021 -
Sponsored by FedEx Office
How to refresh your look to welcome customers back in your store
More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence.
May 24, 2021 -
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 21, 2021 -
Column
Retail Therapy: Crocs wants consumers to dip their toes into ranch dressing this year
The shoemaker teamed up with Hidden Valley Ranch to introduce a pair of clogs reminiscent of everyone's favorite condiment.
By Caroline Jansen • May 21, 2021 -
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 21, 2021 -
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Rothy's expands into men's with loafers, sneakers
The launch comes after previous expansions into kids and women's accessories.
By Cara Salpini • May 20, 2021 -
Why Eastbay turned to video to drive engagement during the pandemic
Champs Sports has been building up its content series for years, and Senior Vice President Guy Harkless sees benefits in Eastbay following its lead.
By Cara Salpini • May 19, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.
By Tatiana Walk-Morris • May 19, 2021