Marketing: Page 87


  • Hasbro launches first livestream shopping event

    Viewers can shop for products via shoppable tags on the company's microsite store, watch events with surprise guests and get gift wrapping tips.

    By Tatiana Walk-Morris • Nov. 11, 2021
  • External shot of a Williams Sonoma store.
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    Spencer Platt via Getty Images
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    Williams Sonoma debuts shipping membership program, recipe app

    For $99 per year, members have access to free shipping, a subscription to the app and other perks. 

    By Tatiana Walk-Morris • Nov. 11, 2021
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • The Children's Place launches tween brand Sugar & Jade.
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    Courtesy of Sugar & Jade
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    The Children's Place launches tween brand Sugar & Jade

    The specialty retailer is entering into the $8 billion tween apparel market with the introduction of its new DTC entity. 

    By Nov. 10, 2021
  • Old Navy holidays
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    Courtesy of Old Navy
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    Old Navy aims to diversify Santa base, build out inclusive offering in holiday campaign

    The brand follows in the footsteps of its sister brand, Gap, in creating a diversity-focused campaign ahead of the holidays.

    By Tatiana Walk-Morris • Nov. 10, 2021
  • A person holds a credit card in front of a laptop computer.
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    Poike via Getty Images
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    Wish announces standards program to improve product quality

    The program implements a set of quality assurance standards such as shipping experience, product quality and reviews.

    By Tatiana Walk-Morris • Nov. 10, 2021
  • Target
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    Courtesy of Target
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    Target shaped private labels into powerhouse brands. Now others want to do the same.

    Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won't be that easy.

    By Maria Monteros • Nov. 10, 2021
  • PacSun opens kids store.
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    Courtesy of PacSun, Jackie Adelmann Photography
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    Pacsun opens first Pacsun Kids store

    The retailer will open five additional locations in 2022, which will feature genderless clothing for children ages 4 to 14.

    By Nov. 8, 2021
  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl's offers deals on new brand partners in lead up to Black Friday

    The department store is offering Black Friday week deals between Nov. 21 and Nov. 26, as well as additional discount days.

    By Tatiana Walk-Morris • Nov. 8, 2021
  • Nordstrom holiday campaign 2021
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    Courtesy of Nordstrom
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    Deep Dive

    Is the fun ever coming back to holiday shopping?

    The joy of the season wasn't as prevalent last year. With the continued threat of the pandemic and rise of e-commerce, it hasn't fully returned this year either.

    By Nov. 8, 2021
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    Shutterstock, by DGLimages

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    Sponsored by Oracle Retail

    Consumers already holiday shopping to avoid the supply chain grinch

    Oracle Retail survey finds consumers on edge over high prices, out-of-stock products and delivery delays.

    By Rose Spicer • Nov. 8, 2021
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    Courtesy of J. Crew
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    Column

    The Weekly Closeout: J. Crew's latest Blackstock & Weber drop

    Also, Walmart deepened its ties to conversational commerce and GameStop announced its COO is out after just seven months.

    By Retail Dive Staff • Nov. 5, 2021
  • Big Lots to remain open on Thanksgiving.
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    Courtesy of Big Lots
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    Flouting retail trend, Big Lots to remain open on Thanksgiving

    That day the retailer will offer a 50% discount on toys, a category with especially challenging supply chain issues leading up to the holidays.

    By Tatiana Walk-Morris • Nov. 5, 2021
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    Courtesy of Express
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    Express taps Rachel Zoe to lead expanded influencer network

    The retailer, facing the mall's decline and slowing apparel sales, is testing new store formats and aiming for $1 billion in e-commerce.

    By Nov. 4, 2021
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    Courtesy of Francesca's
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    Francesca's launches Franki as stand-alone tween brand

    The banner will launch its own website Nov. 15, run its own social media and open two pop-ups for the holidays.

    By Nov. 4, 2021
  • Crocs, ThredUp partner on resale

    Crocs' durable shoes are "perfectly built for a second life," as the brand is the latest to get into the resale game. 

    By Nov. 4, 2021
  • Dick's Sporting Goods and Nike tie loyalty programs together
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    Courtesy of Dick's Sporting Goods
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    Nike and Dick’s tie loyalty programs together

    The combined offering comes as Nike deepens its relationship with key wholesale partners.

    By Nov. 3, 2021
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond launches online marketplace, partners with Kroger

    The home goods retailer on Tuesday also said it will complete its stock buyback program by the end of this fiscal year, two years ahead of schedule.

    By Nov. 3, 2021
  • Wayfair launches Wayfair On Air.
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    Courtesy of Wayfair
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    Wayfair launches in-app video commerce experience

    With Wayfair On Air the retailer is releasing daily episodes as a means to encourage product discovery. 

    By Tatiana Walk-Morris • Nov. 3, 2021
  • Saks Live events for Holiday 2021.
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    Permission granted by Saks
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    Saks debuts holiday livestream shopping shows

    Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic. 

    By Tatiana Walk-Morris • Nov. 3, 2021
  • Blockbuster puts its last remaining store up for rent on Airbnb
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    Retrieved from Blockbuster/Airbnb on August 12, 2020
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    Column

    Blockbuster is trapped in brand limbo. Will it ever get out?

    Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.

    By Nov. 3, 2021
  • Target holiday campaign 2021.
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    Courtesy of Target
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    Target unveils holiday marketing campaign

    The campaign showcases the company's "commitment to diversity and inclusivity," according to the retailer. 

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Pinterest launches Pinterest TV.
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    Courtesy of Pinterest
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    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Walmart livestream shopping for holiday 2021.
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    Courtesy of Walmart
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    Walmart to use AR, shoppable content to connect brands with consumers

    For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Walmart and Elton John
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    Courtesy of Walmart
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    Walmart, Sam's Club to launch Elton John's debut eyewear line

    In its latest celebrity partnership, the retail giant produced frames inspired by the singer's style and music career. 

    By Maria Monteros • Nov. 1, 2021
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    Jordan Nix/Unsplash

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    Sponsored by LiveRamp

    The 3 Cs of upleveling your data strategy

    By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty. 

    By Michelle Dooley, Managing Director of Strategy for Safe Haven, LiveRamp • Nov. 1, 2021