Marketing: Page 87
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Hasbro launches first livestream shopping event
Viewers can shop for products via shoppable tags on the company's microsite store, watch events with surprise guests and get gift wrapping tips.
By Tatiana Walk-Morris • Nov. 11, 2021 -
Williams Sonoma debuts shipping membership program, recipe app
For $99 per year, members have access to free shipping, a subscription to the app and other perks.
By Tatiana Walk-Morris • Nov. 11, 2021 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
The Children's Place launches tween brand Sugar & Jade
The specialty retailer is entering into the $8 billion tween apparel market with the introduction of its new DTC entity.
By Kaarin Moore • Nov. 10, 2021 -
Old Navy aims to diversify Santa base, build out inclusive offering in holiday campaign
The brand follows in the footsteps of its sister brand, Gap, in creating a diversity-focused campaign ahead of the holidays.
By Tatiana Walk-Morris • Nov. 10, 2021 -
Wish announces standards program to improve product quality
The program implements a set of quality assurance standards such as shipping experience, product quality and reviews.
By Tatiana Walk-Morris • Nov. 10, 2021 -
Target shaped private labels into powerhouse brands. Now others want to do the same.
Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won't be that easy.
By Maria Monteros • Nov. 10, 2021 -
Pacsun opens first Pacsun Kids store
The retailer will open five additional locations in 2022, which will feature genderless clothing for children ages 4 to 14.
By Kaarin Moore • Nov. 8, 2021 -
Kohl's offers deals on new brand partners in lead up to Black Friday
The department store is offering Black Friday week deals between Nov. 21 and Nov. 26, as well as additional discount days.
By Tatiana Walk-Morris • Nov. 8, 2021 -
Deep Dive
Is the fun ever coming back to holiday shopping?
The joy of the season wasn't as prevalent last year. With the continued threat of the pandemic and rise of e-commerce, it hasn't fully returned this year either.
By Cara Salpini • Nov. 8, 2021 -
Sponsored by Oracle Retail
Consumers already holiday shopping to avoid the supply chain grinch
Oracle Retail survey finds consumers on edge over high prices, out-of-stock products and delivery delays.
By Rose Spicer • Nov. 8, 2021 -
Column
The Weekly Closeout: J. Crew's latest Blackstock & Weber drop
Also, Walmart deepened its ties to conversational commerce and GameStop announced its COO is out after just seven months.
By Retail Dive Staff • Nov. 5, 2021 -
Flouting retail trend, Big Lots to remain open on Thanksgiving
That day the retailer will offer a 50% discount on toys, a category with especially challenging supply chain issues leading up to the holidays.
By Tatiana Walk-Morris • Nov. 5, 2021 -
Express taps Rachel Zoe to lead expanded influencer network
The retailer, facing the mall's decline and slowing apparel sales, is testing new store formats and aiming for $1 billion in e-commerce.
By Daphne Howland • Nov. 4, 2021 -
Francesca's launches Franki as stand-alone tween brand
The banner will launch its own website Nov. 15, run its own social media and open two pop-ups for the holidays.
By Daphne Howland • Nov. 4, 2021 -
Crocs, ThredUp partner on resale
Crocs' durable shoes are "perfectly built for a second life," as the brand is the latest to get into the resale game.
By Kaarin Moore • Nov. 4, 2021 -
Nike and Dick’s tie loyalty programs together
The combined offering comes as Nike deepens its relationship with key wholesale partners.
By Cara Salpini • Nov. 3, 2021 -
Bed Bath & Beyond launches online marketplace, partners with Kroger
The home goods retailer on Tuesday also said it will complete its stock buyback program by the end of this fiscal year, two years ahead of schedule.
By Caroline Jansen • Nov. 3, 2021 -
Wayfair launches in-app video commerce experience
With Wayfair On Air the retailer is releasing daily episodes as a means to encourage product discovery.
By Tatiana Walk-Morris • Nov. 3, 2021 -
Saks debuts holiday livestream shopping shows
Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic.
By Tatiana Walk-Morris • Nov. 3, 2021 -
Retrieved from Blockbuster/Airbnb on August 12, 2020Column
Blockbuster is trapped in brand limbo. Will it ever get out?
Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.
By Ben Unglesbee • Nov. 3, 2021 -
Target unveils holiday marketing campaign
The campaign showcases the company's "commitment to diversity and inclusivity," according to the retailer.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Walmart, Sam's Club to launch Elton John's debut eyewear line
In its latest celebrity partnership, the retail giant produced frames inspired by the singer's style and music career.
By Maria Monteros • Nov. 1, 2021 -
Sponsored by LiveRamp
The 3 Cs of upleveling your data strategy
By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty.
By Michelle Dooley, Managing Director of Strategy for Safe Haven, LiveRamp • Nov. 1, 2021