Marketing: Page 88
-
Ikea’s small-format planning studio concept heads to the West Coast
The furniture retailer first opened the concept in 2019 on New York City's Upper East Side.
By Caroline Jansen • Oct. 29, 2021 -
Column
The Weekly Closeout: Beyoncé's Ivy Park, Adidas partner with Peloton on apparel
REI also launched a fund to invest in founders of color, and the iconic, overpriced "Fantasy Gifts" from Neiman Marcus are back.
By Retail Dive Staff • Oct. 29, 2021 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Petco opens SoHo flagship dedicated to its private label
The store will exclusively sell Reddy products, the three-year-old owned brand focused on premium pet goods.
By Caroline Jansen • Oct. 28, 2021 -
Brooklinen launches new brand, Marlow
The DTC bedding company already sells pillows on its own website, but is now debuting a separate brand solely focused on that product.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Victoria's Secret is the exclusive retailer for D+ lingerie brand Mindd
The brand's creator, who began her career in 2005 on the lingerie giant's research and development team, caters to an underserved customer.
By Daphne Howland • Oct. 28, 2021 -
Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts
The retailer's luxury offerings include a $6.1 million diamond and a Roaring '20s party at the Apollo Theater.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Opinion
3 rules for holiday 2021 success: Be first, be mobile, be flexible
Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.
By Vincent DeSantis • Oct. 27, 2021 -
Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Poshmark lets big brands sell on its platform
Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
By Ben Unglesbee • Oct. 27, 2021 -
Allbirds opens first store in Denver
In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.
By Caroline Jansen • Oct. 26, 2021 -
Gap pays tribute to love, kindness and The Beatles in holiday push
"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."
By Natalie Black (Koltun) • Oct. 26, 2021 -
Rockets of Awesome debuts baby clothing line, subscription service
After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.
By Tatiana Walk-Morris • Oct. 26, 2021 -
Tractor Supply boasts 22M loyalty members, many of them young and spending money
The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.
By Daphne Howland • Oct. 25, 2021 -
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability
This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions.
By Tatiana Walk-Morris • Oct. 25, 2021 -
Reebok builds on new brand direction with latest campaign
With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
By Cara Salpini • Oct. 25, 2021 -
Column
The Weekly Closeout: AAFA urges more action on shipping crisis
The trade group said the administration has yet to address certain issues, and Outdoor Voices introduces the concept of snack leggings.
By Retail Dive Staff • Oct. 22, 2021 -
Sponsored by Broadsign
Why multi-brand retailers can't afford to ignore in-store digital marketing networks
In-store digital marketing networks: the key to unlocking the full storytelling potential of RMNs
By Karim Kanji, Head of Sales, Broadsign • Oct. 22, 2021 -
Retrieved from Walmart.com.
Walmart-owned Moosejaw to open store in Bentonville
The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.
By Maria Monteros • Oct. 21, 2021 -
Amazon to release search analytics tool for sellers
The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices.
By Tatiana Walk-Morris • Oct. 21, 2021 -
Ulta tests small-format stores, moves into wellness as it seeks growth
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
By Cara Salpini • Oct. 21, 2021 -
Retrieved from Perfect Corp. on October 14, 2021
How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
By Robert Williams • Oct. 21, 2021 -
Gopuff launches in NYC with retail sites
The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.
By Jeff Wells • Oct. 21, 2021 -
Target more than doubles Apple shop-in-shops in time for the holidays
Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.
By Maria Monteros • Oct. 20, 2021 -
Moncler debuts new collections through virtual pop-up with Mytheresa
The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.
By Tatiana Walk-Morris • Oct. 20, 2021 -
Pinterest adds AR try-on, shopping recommendations to Idea Pins
Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.
By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021