Marketing: Page 88


  • Ikea’s small-format planning studio concept heads to the West Coast

    The furniture retailer first opened the concept in 2019 on New York City's Upper East Side.

    By Oct. 29, 2021
  • Beyonce releases a new collection with Adidas x Ivy Park.
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    Courtesy of Adidas
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    Column

    The Weekly Closeout: Beyoncé's Ivy Park, Adidas partner with Peloton on apparel

    REI also launched a fund to invest in founders of color, and the iconic, overpriced "Fantasy Gifts" from Neiman Marcus are back.

    By Retail Dive Staff • Oct. 29, 2021
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Courtesy of Petco
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    Petco opens SoHo flagship dedicated to its private label

    The store will exclusively sell Reddy products, the three-year-old owned brand focused on premium pet goods.

    By Oct. 28, 2021
  • Brooklinen introduces Marlow brand.
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    Courtesy of Brooklinen
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    Brooklinen launches new brand, Marlow

    The DTC bedding company already sells pillows on its own website, but is now debuting a separate brand solely focused on that product.

    By Tatiana Walk-Morris • Oct. 28, 2021
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    Daphne Howland/Retail Dive
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    Victoria's Secret is the exclusive retailer for D+ lingerie brand Mindd

    The brand's creator, who began her career in 2005 on the lingerie giant's research and development team, caters to an underserved customer.

    By Oct. 28, 2021
  • Neiman Marcus releases holiday catalog.
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    Courtesy of Neiman Marcus
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    Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts

    The retailer's luxury offerings include a $6.1 million diamond and a Roaring '20s party at the Apollo Theater. 

    By Tatiana Walk-Morris • Oct. 28, 2021
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    CentralITAlliance via Getty Images
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    Opinion

    3 rules for holiday 2021 success: Be first, be mobile, be flexible

    Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.

    By Vincent DeSantis • Oct. 27, 2021
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    David Paul Morris via Getty Images
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    Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Peter Adams • Oct. 27, 2021
  • Poshmark and Snap partner on social shopping.
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    Courtesy of Poshmark
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    Poshmark lets big brands sell on its platform

    Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.

    By Oct. 27, 2021
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    Allbirds
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    Allbirds opens first store in Denver

    In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.

    By Oct. 26, 2021
  • Gap's 2021 holiday ad stars Katy Perry
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    Courtesy of Gap Inc.
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    Gap pays tribute to love, kindness and The Beatles in holiday push

    "All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."

    By Natalie Black (Koltun) • Oct. 26, 2021
  • Rockets of Awesome debuts baby collection.
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    Courtesy of Rockets of Awesome
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    Rockets of Awesome debuts baby clothing line, subscription service

    After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.

    By Tatiana Walk-Morris • Oct. 26, 2021
  • Tractor Supply boasts 22M loyalty members, many of them young and spending money

    The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.

    By Oct. 25, 2021
  • Alibaba prepares for its 2021 Global Shopping Festival.
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    Courtesy of Alibaba Group
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    Alibaba Group kicks off Singles Day shopping festival with focus on sustainability

    This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions. 

    By Tatiana Walk-Morris • Oct. 25, 2021
  • Reebok's Radicalm film
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    Courtesy of Reebok
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    Reebok builds on new brand direction with latest campaign

    With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.

    By Oct. 25, 2021
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    Justin Sullivan via Getty Images
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    Column

    The Weekly Closeout: AAFA urges more action on shipping crisis

    The trade group said the administration has yet to address certain issues, and Outdoor Voices introduces the concept of snack leggings.

    By Retail Dive Staff • Oct. 22, 2021
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    Permission granted by Broadsign
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    Sponsored by Broadsign

    Why multi-brand retailers can't afford to ignore in-store digital marketing networks

    In-store digital marketing networks: the key to unlocking the full storytelling potential of RMNs

    By Karim Kanji, Head of Sales, Broadsign • Oct. 22, 2021
  • Moosejaw
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    Retrieved from Walmart.com.
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    Walmart-owned Moosejaw to open store in Bentonville

    The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.

    By Maria Monteros • Oct. 21, 2021
  • Amazon to release search analytics tool for sellers

    The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices. 

    By Tatiana Walk-Morris • Oct. 21, 2021
  • Ulta shop-in-shop at Target
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    Courtesy of Target
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    Ulta tests small-format stores, moves into wellness as it seeks growth

    Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.

    By Oct. 21, 2021
  • Jane Iredale's lipstick makeup ad
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    Retrieved from Perfect Corp. on October 14, 2021
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    How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

    Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.

    By Robert Williams • Oct. 21, 2021
  • Gopuff
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    Courtesy of Gopuff
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    Gopuff launches in NYC with retail sites

    The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.

    By Jeff Wells • Oct. 21, 2021
  • Apple stores at Target
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    Courtesy of Target
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    Target more than doubles Apple shop-in-shops in time for the holidays

    Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.

    By Maria Monteros • Oct. 20, 2021
  • MyTheresa and Moncler launch collection with a virtual pop up experience.
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    Courtesy of MyTheresa
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    Moncler debuts new collections through virtual pop-up with Mytheresa

    The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.

    By Tatiana Walk-Morris • Oct. 20, 2021
  • Pinterest announces added features.
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    Courtesy of Pinterest
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    Pinterest adds AR try-on, shopping recommendations to Idea Pins

    Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

    By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021