Marketing: Page 83


  • Walgreens revamps its app.
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    Courtesy of Walgreens
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    Walgreens fills out executive team for retail

    The company named a new chief marketing officer, chief merchant and chief product officer, all of whom will report to Chief Customer Officer Tracey Brown. 

    By May 5, 2022
  • Amazon shows off its VPP tech in a "Bosch" episode for the Newfronts. Retrieved by Marketing Dive on May 3, 2022
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    Retrieved from Amazon on May 03, 2022
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    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    By Peter Adams • May 4, 2022
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Benefit Cosmetics' female gamer tournament
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    Retrieved from Benefit Cosmetics on April 27, 2022
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    Benefit Cosmetics reinforces gaming link with 9-tournament series

    The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By Natalie Black (Koltun) • May 3, 2022
  • Reebok, Macy's expand partnership
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    Courtesy of Authentic Brands Group
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    Macy's to broaden Reebok apparel assortment in expanded deal

    The department store will offer a deeper selection of Reebok products and will receive exclusives from the athletics brand.

    By May 3, 2022
  • Snap releases new AR tools for virtual shopping.
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    Courtesy of Snap
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    Snap releases new AR tools for virtual shopping

    The social media platform continues to evolve its AR capabilities as the technology grows in popularity among young shoppers.

    By Tatiana Walk-Morris • May 3, 2022
  • United By Blue Chicago store
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    Permission granted by United By Blue
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    United By Blue started in wholesale, expanded to DTC and now sells other sustainable brands. Here’s why.

    Over the last 18 months, the company has grown its collection of third-party brands "really rapidly" to account for 20% of its assortment.

    By May 3, 2022
  • G-III takes full ownership of Karl Lagerfeld

    The move builds on a partnership launched in 2015, with plans for global growth across channels and category expansion, including jeans.

    By May 2, 2022
  • A mall entrance to a department store.
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    Daphne Howland/Retail Dive
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    J.C. Penney is reinventing itself. Again.

    As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.

    By May 2, 2022
  • Walmart launches private label athletic line Love & Sports.
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    Courtesy of Walmart
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    Walmart launches activewear brand Love & Sports

    The brand was created with fashion designer Michelle Smith and indoor cycling instructor Stacey Griffith and will roll out to 1,500 stores. 

    By April 29, 2022
  • The North Face x Online Ceramics collaboration
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    Courtesy of The North Face
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    Column

    The Weekly Closeout: Coty winds down Russian operations and The North Face repurposes scraps into gear

    In 2021, the country accounted for about 3% of Coty's sales. Meanwhile, The North Face's latest sustainability effort turns factory scraps into new products.

    By Retail Dive Staff • April 29, 2022
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria's Secret and Pink open Amazon storefront to stoke beauty sales

    Heeding feedback from its customers, the company said it's now selling more than 100 products in the category via the e-commerce giant.

    By April 29, 2022
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    Courtesy of Stitch Fix
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    Stitch Fix taps Keegan-Michael Key to get men to buy new clothes

    The e-retailer's men's sales dropped during its most recent quarter, and in general have been slower to recover since the pandemic.

    By April 28, 2022
  • Grocery bags in a car trunk.
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    Courtesy of Walmart
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    In challenge to Costco, Walmart+ boosts fuel discounts at thousands more gas stations

    The retail giant's discount membership has enlisted 12,000 Exxon and Mobil locations to participate in one of its most enticing perks.

    By April 27, 2022
  • Amazon Go Mill Creek
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    Jeff Wells/Retail Dive
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    Inside the Store: Amazon Go’s new suburban format

    The Mill Creek, Washington, store features an expanded selection of grocery products, a customer service desk and a made-to-order meal counter.

    By Jeff Wells • April 27, 2022
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    Courtesy of Burrow
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    DTC furniture brand Burrow plots 10 new stores

    Kicking off the brick-and-mortar expansion, the brand on Tuesday opened its first store in Boston by appointment only, planning a broader opening in May.

    By April 26, 2022
  • Meta store
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    Retrieved from Meta on April 26, 2022
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    Meta to open its first retail store

    The location opens next month in Burlingame, California, and will showcase metaverse-related products. 

    By Tatiana Walk-Morris • April 26, 2022
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    Daphne Howland/Retail Dive
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    Francesca’s expands Franki tween brand with 9 stand-alone stores

    The 1,200- to 1,600-square-foot locations will be found in A malls where the flagship banner does well, the company said on Monday.

    By April 26, 2022
  • A customer using Amazon One to pay
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    Courtesy of Amazon
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    Whole Foods continues checkout tech makeover with Amazon One

    The Amazon-owned grocery chain added the technology to a newly opened store in Austin, Texas, and plans to bring it to six other area locations in the coming weeks.

    By Catherine Douglas Moran • April 26, 2022
  • SKU'd header image highlighting Abercrombie & Fitch.
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    Phillip Pessar/Flickr/CC BY 2.0; Industry Dive/Retail Dive
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    Column

    SKU'd: Has Abercrombie & Fitch really changed?

    A new documentary explores the retailer's cultural influence and past business practices. Executives say the company has evolved. 

    By April 26, 2022
  • Talkshop live partners with Seventeen magazine.
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    Courtesy of Talkshoplive
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    Talkshoplive, Seventeen highlight Maybelline cosmetics in livestream event

    Walmart fulfilled the orders for the event and has hosted similar experiences with Twitter, TikTok and Talkshoplive.

    By Tatiana Walk-Morris • April 25, 2022
  • Kit Undergarments for Third Love
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    Courtesy of ThirdLove
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    ThirdLove snaps up Kit Undergarments in first acquisition

    CEO Heidi Zak said the bra company wanted a sub-brand to target a younger demographic and chose to acquire one rather than build it internally.

    By April 25, 2022
  • REI expands running assortment
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    Courtesy of REI
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    Column

    The Weekly Closeout: REI expands run assortment and Farfetch enters beauty

    The outdoors retailer will also improve employee training in the category. Meanwhile, the luxury platform will offer a "curated edit" of beauty items.

    By Retail Dive Staff • April 22, 2022
  • Lululemon drops first tennis collection with Leylah Fernandez
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    Courtesy of Lululemon
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    What Lululemon is prioritizing in the years ahead

    From the retailer's plans for Mirror to what international markets it's planning to enter, here are some takeaways on the company's new strategy.

    By April 21, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret debuts inclusive, digital-only 'Happy Nation' tween brand

    The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.

    By April 20, 2022
  • Glossier brand ambassador Olivia Rodrigo
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    Courtesy of Glossier
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    Glossier taps Olivia Rodrigo as first celebrity brand ambassador

    The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.

    By April 20, 2022