Marketing: Page 82
-
Reebok to bring exclusive footwear to Foot Locker in expanded partnership
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
By Cara Salpini • Feb. 18, 2022 -
Wish debuts shoppable video tool for merchants
The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Deep Dive
Should more retailers be on Roblox?
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show
A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."
By Cara Salpini • Feb. 16, 2022 -
Kohl’s plans 400 Sephora shop-in-shops for 2022
The companies are also adding six more prestige beauty brands to the assortment as they look to expand the concept.
By Cara Salpini • Feb. 15, 2022 -
What Andie's VP of brand and design is thinking about in 2022
The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.
By Caroline Jansen • Feb. 15, 2022 -
Sally Hansen debuts AR try-on tech for nail polish
Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.
By Tatiana Walk-Morris • Feb. 15, 2022 -
Levi's brand chief quits over activism against pandemic restrictions
Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."
By Daphne Howland • Feb. 15, 2022 -
Victoria's Secret's new Love Cloud collection aims for diversity, comfort
The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."
By Daphne Howland • Feb. 15, 2022 -
Petco taps company veteran as chief merchandising officer
Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.
By Daphne Howland • Feb. 14, 2022 -
The Container Store to launch mobile app, loyalty program
The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.
By Tatiana Walk-Morris • Feb. 14, 2022 -
Sponsored by Bolt
How to launch a viral marketing campaign in 5 days
Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign.
Feb. 14, 2022 -
Bark teams up with Walmart as it builds out its wholesale network
The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.
By Caroline Jansen • Feb. 11, 2022 -
Column
The Weekly Closeout: Cole Haan drops dandelion shoes and Supergoop lands at Ulta
The footwear brand's new sustainable shoe includes dandelion rubber, while the sunscreen DTC company can now be found at Ulta.
By Retail Dive Staff • Feb. 11, 2022 -
Neighborhood Goods debuts initiative to support Black-owned brands
A curated selection of brands will be featured in stores and online, with the company launching a stand-alone e-commerce page to highlight the brands.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.
By Tatiana Walk-Morris • Feb. 10, 2022 -
The new Adidas sports bra collection could be a game-changer
The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.
By Daphne Howland • Feb. 9, 2022 -
In a world gone digital, Moleskine still believes in the power of paper
"Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.
By Cara Salpini • Feb. 9, 2022 -
Orvis taps former Athleta CMO as first chief brand experience officer
Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.
By Cara Salpini • Feb. 8, 2022 -
J.C. Penney launches men's private label apparel brand
The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.
By Kaarin Moore • Feb. 8, 2022 -
Opinion
Convenience is in the eye of the beholder
Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.
By Katie Thomas • Feb. 8, 2022 -
What retail has in store for 2022
A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come.
By Retail Dive Staff • Feb. 7, 2022 -
Sponsored by Sailthru
From strangers to friends: Turning first-time visitors into longtime customers
Though deep personalization hinges on data, retailers can do a lot to deliver compelling, made-for-me experiences that will sway first-timers to stay and come back for more.
Feb. 7, 2022 -
Nike adds counterfeiting claims to NFT lawsuit against StockX
The shoe brand said it obtained four pairs of fake shoes that came with an authenticity guarantee.
By Ben Unglesbee • Updated May 11, 2022 -
Column
The Weekly Closeout: David’s Bridal targets a younger consumer and Versace plans for more stores
The bridal company launched its first junior collection, while the Capri brand aims to grow its physical footprint by nearly 100 stores.
By Retail Dive Staff • Feb. 4, 2022