Marketing: Page 82


  • Reebok to bring exclusive footwear to Foot Locker in expanded partnership

    Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.

    By Feb. 18, 2022
  • Wish debuts shoppable video tool for merchants.
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    Permission granted by Wish
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    Wish debuts shoppable video tool for merchants

    The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.

    By Tatiana Walk-Morris • Feb. 17, 2022
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
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    Courtesy of Virtual Brand Group
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    Deep Dive

    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience. 

    By Feb. 17, 2022
  • A Public Lands storefront
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    Courtesy of Dick's Sporting Goods
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    Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show

    A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."

    By Feb. 16, 2022
  • A planned Sephora at Kohl's experience
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    Courtesy of Business Wire
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    Kohl’s plans 400 Sephora shop-in-shops for 2022

    The companies are also adding six more prestige beauty brands to the assortment as they look to expand the concept.

    By Feb. 15, 2022
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    Courtesy of Andie
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    What Andie's VP of brand and design is thinking about in 2022

    The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.

    By Feb. 15, 2022
  • Sally Hansen and Perfect Corp. augmented reality nail try-on
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    Courtesy of Sally Hansen
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    Sally Hansen debuts AR try-on tech for nail polish

    Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

    By Tatiana Walk-Morris • Feb. 15, 2022
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    Daphne Howland/Retail Dive
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    Levi's brand chief quits over activism against pandemic restrictions

    Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."

    By Feb. 15, 2022
  • Victoria's Secret launches its Love Cloud collection.
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    Courtesy of Victoria's Secret
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    Victoria's Secret's new Love Cloud collection aims for diversity, comfort

    The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."

    By Feb. 15, 2022
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    Daphne Howland/Retail Dive
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    Petco taps company veteran as chief merchandising officer

    Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.

    By Feb. 14, 2022
  • A Container Store banner outside a store.
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    "Container Store" by colleen is licensed under CC BY-SA 2.0
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    The Container Store to launch mobile app, loyalty program

    The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.

    By Tatiana Walk-Morris • Feb. 14, 2022
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    Permission granted by Bolt
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    Sponsored by Bolt

    How to launch a viral marketing campaign in 5 days

    Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign. 

    Feb. 14, 2022
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    Bark
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    Bark teams up with Walmart as it builds out its wholesale network

    The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.

    By Feb. 11, 2022
  • Cole Haan launches its first sustainable shoe.
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    Courtesy of Cole Haan
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    Column

    The Weekly Closeout: Cole Haan drops dandelion shoes and Supergoop lands at Ulta

    The footwear brand's new sustainable shoe includes dandelion rubber, while the sunscreen DTC company can now be found at Ulta. 

    By Retail Dive Staff • Feb. 11, 2022
  • Neighborhood Goods Buy Good Buy Black campaign
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    JerSean Golatt for Neighborhood Goods

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    Neighborhood Goods debuts initiative to support Black-owned brands

    A curated selection of brands will be featured in stores and online, with the company launching a stand-alone e-commerce page to highlight the brands.

    By Tatiana Walk-Morris • Feb. 10, 2022
  • Gartner: A quarter of consumers will use the metaverse daily by 2026

    The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.

    By Tatiana Walk-Morris • Feb. 10, 2022
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    Courtesy of Adidas
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    The new Adidas sports bra collection could be a game-changer

    The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.

    By Feb. 9, 2022
  • Moleskine x Kaweco collaboration
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    Permission granted by Moleskine
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    In a world gone digital, Moleskine still believes in the power of paper

    "Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.

    By Feb. 9, 2022
  • An Orvis storefront
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    Cara Salpini/Retail Dive
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    Orvis taps former Athleta CMO as first chief brand experience officer

    Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.

    By Feb. 8, 2022
  • J.C. Penney launches Mutual Weave
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    Courtesy of J.C. Penney
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    J.C. Penney launches men's private label apparel brand

    The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.

    By Feb. 8, 2022
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    Joe Raedle via Getty Images
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    Opinion

    Convenience is in the eye of the beholder

    Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.

    By Katie Thomas • Feb. 8, 2022
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    Spencer Platt via Getty Images
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    What retail has in store for 2022

    A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come. 

    By Retail Dive Staff • Feb. 7, 2022
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    oatawa via Getty Images
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    Sponsored by Sailthru

    From strangers to friends: Turning first-time visitors into longtime customers

    Though deep personalization hinges on data, retailers can do a lot to deliver compelling, made-for-me experiences that will sway first-timers to stay and come back for more.

    Feb. 7, 2022
  • A Nike storefront in SoHo
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    Cara Salpini/Retail Dive
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    Nike adds counterfeiting claims to NFT lawsuit against StockX

    The shoe brand said it obtained four pairs of fake shoes that came with an authenticity guarantee.

    By Updated May 11, 2022
  • David's Bridal launches junior label Jules & Cleo.
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    Courtesy of David's Bridal
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    Column

    The Weekly Closeout: David’s Bridal targets a younger consumer and Versace plans for more stores

    The bridal company launched its first junior collection, while the Capri brand aims to grow its physical footprint by nearly 100 stores.

    By Retail Dive Staff • Feb. 4, 2022