Marketing: Page 54
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Canada Goose to open 3 new US stores
The luxury apparel brand is focused on expanding its DTC presence, with plans to open 16 new locations across Japan, China and the U.S. in fiscal year 2024.
By Dani James • May 25, 2023 -
Peloton repositions itself as ‘more than a bike company’
The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.
By Dani James • May 24, 2023 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Dick’s plans 9 House of Sport stores in 2023 as sales rise 5.3%
Unlike Foot Locker, the sporting goods retailer said its consumer is holding up well as it reaffirmed its full-year outlook.
By Cara Salpini • May 24, 2023 -
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
By Jessica Hammers • May 24, 2023 -
Bath & Body Works to add laundry care to product assortment
The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.
By Nate Delesline III • May 22, 2023 -
Adidas to resume selling Yeezy products at the end of May
It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.
By Cara Salpini • May 22, 2023 -
Serena Williams’ Will Perform brand launches at Walmart
The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.
By Howard Ruben • May 22, 2023 -
Belk opens 10 more outlet locations in May
The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.
By Tatiana Walk-Morris • May 22, 2023 -
Sponsored by Square
How experiential marketing can increase loyalty
Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.
May 22, 2023 -
Nuuly partners with plus-size brand Eloquii
The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.
By Lara Ewen • May 19, 2023 -
Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners
The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.
By Howard Ruben • May 19, 2023 -
Column
The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco
The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.
By Retail Dive Staff • May 19, 2023 -
Parade launches its first activewear collection
The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.
By Caroline Jansen • May 18, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
By Peter Adams • May 18, 2023 -
Pacsun’s resale platform opens second store-within-a-store concept
PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.
By Xanayra Marin-Lopez • May 18, 2023 -
Elizabeth Arden opens virtual store
In its first virtual store, users can take quizzes to find their ideal skincare products and browse the company’s other offerings.
By Tatiana Walk-Morris • May 17, 2023 -
Jennifer Aniston’s hair care brand launches at Ulta Beauty
The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.
By Howard Ruben • May 17, 2023 -
Bath & Body Works expands its product assortment for men
The retailer has grown its men’s category by nearly 50% in the past three years.
By Kaarin Moore • May 17, 2023 -
Parsons hosts digital Roblox-branded fashion showcase
Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.
By Lara Ewen • May 16, 2023 -
Lululemon mourns the death of Phil Dickinson
Dickinson, who arrived at the retailer last year as global creative director, was “nothing short of brilliant,” Chief Product Officer Sun Choe wrote.
By Cara Salpini • May 16, 2023 -
Retrieved from Skims on January 22, 2020
Skims opens pop-up shop in NYC
The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear.
By Dani James • May 16, 2023 -
Nike faces lawsuit over greenwashing claims
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
By Daphne Howland • May 15, 2023 -
Fabletics opens first on-campus store at the University of Southern California
The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.
By Howard Ruben • May 15, 2023 -
Bath & Body Works names Target vet as chief customer officer
In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall.
By Tatiana Walk-Morris • May 15, 2023 -
Purple homes in on premium market with 2 new collections
The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.
By Caroline Jansen • May 15, 2023