Marketing: Page 53

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    Courtesy of National Retail Federation
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    Retail conferences to watch in 2024

    Next year’s conferences and expo dates and locations have already been released. The events will connect retail executives, technology, supply chain providers, investors and other industry players.

    By • Oct. 13, 2023
  • Walmart x Perfect Corp's virtual makeup try-on on the Walmart app
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    Courtesy of Walmart, Perfect Corp.
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    Walmart app to bring virtual makeup try-on to customers

    The AR-powered technology by Perfect Corp. will allow users to try on blush, lip color, eyeshadow and bronzer.

    By • Oct. 13, 2023
  • Header Image Explore the Trendline➔
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    Shutterstock.com

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    Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
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    Permission granted by Mars, Incorporated
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    Column

    The Weekly Closeout: Nordstrom names HR chief and M&Ms wants to save the day this Halloween

    Lisa Price returned to the department store, while the candy brand partnered with Gopuff to deliver last-minute treats on the holiday.

    By Retail Dive Staff • Oct. 13, 2023
  • A person with a cardboard box marked "Amazon" going up steps outside.
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    Courtesy of Amazon
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    Prime Big Deal Days beat last year’s fall sale, Amazon says

    The e-commerce giant said hundreds of millions of items sold but didn't disclose exactly how much consumers spent during the event. 

    By Nate Delesline III • Oct. 13, 2023
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Getty Images
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    Nearly half of Gen Z will buy holiday gifts on social media, survey finds

    Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.

    By Tatiana Walk-Morris • Oct. 13, 2023
  • A fireplace with a mirror, stockings, lights and greenery.
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    Courtesy of Anthropologie
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    Anthropologie, Pinterest partner on holiday showhouse

    The companies are merging in-person and digital shopping through unique QR codes in every room of its Brooklyn Heights pop-up. 

    By Tatiana Walk-Morris • Oct. 12, 2023
  • A Skechers storefront is pictured on a street corner.
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    Courtesy of Skechers
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    Skechers granted an injunction against Dockers for alleged patent infringement

    A regional court in Germany has prohibited Dockers from selling a slip-on style shoe in the European Union.

    By Laurel Deppen • Oct. 12, 2023
  • Shaquille O'Neal sitting on a bench in a Reebok shirt with his arms flung wide.
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    Permission granted by Reebok
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    Reebok names Shaquille O’Neal president of basketball

    The former basketball star will lead strategy for the category, as the athletics brand focuses on becoming a team sports brand once more.

    By • Oct. 12, 2023
  • An interior of the Banana Republic flagship store. Two couches and a coffee table with clothes on racks in the background.
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    Courtesy of Gap Inc.
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    Banana Republic opens flagship in San Francisco

    The brand is opening a location at a time when other retailers are exiting the city. 

    By • Oct. 12, 2023
  • The interior of Sorel's pop-up store located in New York City's Brooklyn borough.
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    Courtesy of Sorel
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    Sorel opens first pop-up store

    The location, which is in Brooklyn’s Williamsburg neighborhood in New York City, features a boot customization bar and an AR experience.

    By Howard Ruben • Oct. 11, 2023
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    Getty Images
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    What 3 retailers’ approach to crypto says about the market

    Pacsun, GameStop and Tag Heuer have all introduced crypto activations in recent years as the payment option grew in popularity.

    By • Oct. 9, 2023
  • The interior of a Mizzen+Main store.
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    Courtesy of Mizzen+Main
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    Continuing its brick-and-mortar expansion, Mizzen+Main plans 3 stores this fall

    The DTC men’s apparel brand is hoping to operate 10 locations by the end of the year with more slated to open in 2024.

    By Howard Ruben • Oct. 9, 2023
  • Big Lots to remain open on Thanksgiving.
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    Courtesy of Big Lots
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    Big Lots kicks off weekly Black Friday deals

    The retailer is encouraging shoppers to come into stores to take advantage of big deals after two quarters of losses. 

    By Tatiana Walk-Morris • Oct. 9, 2023
  • ThredUP box
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    Permission granted by thredUP
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    Sponsored by thredUP

    Take-back programs are the gateway to resale for brands, and data is leading to increased investment

    Resale momentum continued unabated into 2023, and with 86% of retail executives saying their customers are already participating in resale, the question among brands is no longer if they’ll get into resale but how.

    Oct. 9, 2023
  • An assortment of Carhartt apparel.
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    Courtesy of Lowe's
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    Column

    The Weekly Closeout: Lowe’s partners with Carhartt and JLo Beauty launches at Macy’s

    The workwear brand is coming to Lowe’s, while Jennifer Lopez’s skin care and beauty line is at the department store just in time for the holidays. 

    By Retail Dive Staff • Oct. 6, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    Chief Marketing Officer Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community.

    By Jessica Hammers • Oct. 6, 2023
  • Puma NITRO NFRNO and NITRO Fastroid Sneakers, debuting at NYFW
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    Courtesy of Puma
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    Are NFT projects now over for retailers?

    Technical difficulties, fraud and low consumer interest cloud the market for non-fungible tokens. 

    By Tatiana Walk-Morris • Oct. 5, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target launches immersive toy experience

    Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season. 

    By Tatiana Walk-Morris • Oct. 4, 2023
  • Three people wearing pieces from Destination XL and Untuckit's capsule collection.
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    Courtesy of Destination XL
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    Destination XL partners with Untuckit for capsule collection

    The collection, which comes in sizes 2XL regular fit to 4XXL extra tall fit, is available exclusively on DXL.com.

    By Howard Ruben • Oct. 4, 2023
  • A Roblox avatar in Maybelline's virtual space.
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    Courtesy of Maybelline
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    Maybelline New York debuts virtual beauty, music experience on Roblox

    Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products.

    By Tatiana Walk-Morris • Oct. 3, 2023
  • A white store with a Macy's banner and red store, with a "Now Open" sign on the windows.
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    Courtesy of Macy's
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    Macy’s sets out to triple its off-mall fleet in less than 2 years

    As its smaller format shows promising results, the department store is shifting gears. Closing more mall-based anchors may be inevitable.

    By • Oct. 3, 2023
  • A blurry figure walking into a store.
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    Courtesy of Amazon
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    Deep Dive

    Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.

    The e-commerce giant and others skeptical of the commission’s antitrust claims say the FTC has an uphill court battle, in part because Amazon’s behavior is just old-fashioned retail.

    By • Oct. 3, 2023
  • Various cosmetics, in a variety of shades
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    Courtesy of Target
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    Fenty Beauty is coming to Ulta at Target

    The tie-up with the superstar’s inclusive makeup brand is part of a strong beauty play at the retailer, which has been a bright spot in recent quarters.

    By • Sept. 29, 2023
  • The storefront of a new flagship Toys R Us store with a blue and orange color scheme
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    Permission granted by WHP Global
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    Toys R Us to open up to 24 US flagship stores

    Parent company WHP Global announced a partnership with Go Retail Group for the rollout, which also includes experiences in airports and cruise ships.

    By Nate Delesline III • Sept. 29, 2023
  • A group of people wearing J.C Penney's Abbott Elementary themed collection.
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    Courtesy of J.C. Penney
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    J.C. Penney unveils ‘Abbott Elementary’ themed collection

    The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.

    By Tatiana Walk-Morris • Sept. 29, 2023