Marketing: Page 53
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Nike, Dick’s release largest joint ad campaign to date
The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.
By Cara Salpini • June 7, 2023 -
Tupperware, Vera Bradley expand partnership with new collection
The expanded collaboration follows warnings from the storage container brand that it may not be able to operate as a going concern.
By Howard Ruben • June 7, 2023 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Deep Dive
How legacy beauty brands are aging down to reach Gen Z
Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.
By Jessica Hammers • June 7, 2023 -
Victoria’s Secret expands Amazon assortment to include apparel, lingerie
The retailer opened its Amazon storefront last year with 120 beauty products in an effort to stoke sales within the category.
By Kaarin Moore • June 6, 2023 -
Amazon gives sellers access to Hexa’s AR, 3D tech tools
Through the partnership, sellers can create 3D images, 360 visualizations, virtual try-ons and augmented reality content for their product pages.
By Tatiana Walk-Morris • June 6, 2023 -
Five Below sales up nearly 14% as it scoops up Tuesday Morning leases
The retailer is also on track to convert 400 stores to its higher-priced Five Beyond format before the end of the year.
By Nate Delesline III • June 5, 2023 -
Deep Dive
How Target went from loud and proud — to silent
The mass retailer remained quiet after pulling Pride merchandise from some stores out of safety concerns. LGBTQ+ groups, human rights advocates and marketers say that sends the wrong message.
By Daphne Howland • June 5, 2023 -
Sponsored by Square
4 innovative ways businesses are using kiosks
Kiosks offer a low-cost way for both retail and restaurant operators to deliver an enhanced customer experience.
June 5, 2023 -
Retrieved from Patagonia lawsuit v Gap Inc. filed at the U.S. District Court for the Northern District of California. on November 28, 2022
Patagonia and Gap settle pullover fleece design lawsuit
Patagonia had accused Gap of deliberately copying its apparel designs and logos, saying they confused customers.
By Nate Delesline III • June 2, 2023 -
The image by Dcavalli is licensed under CC BY-SA 3.0
The Weekly Closeout: Nike apparel returns to Macy’s, Under Armour founder sells $100M of shares
After backing out of a wholesale partnership in 2021, Nike clothing will again be available at the department store. Meanwhile, Kevin Plank sold 16 million shares to BDT Capital Partners.
By Retail Dive Staff • June 2, 2023 -
Retrieved from Patagonia v Nordstrom, U.S. District Court for the Central District of California Western Division - Los Angeles on May 31, 2023
Patagonia sues Nordstrom, claiming counterfeit sales at Rack
The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.
By Daphne Howland • June 1, 2023 -
Why is Adore Me selling in Walmart?
The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?
By Dani James • June 1, 2023 -
Retrieved from Instacart on March 02, 2021
Instacart begins nationwide rollout of ChatGPT search tool
The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches.
By Catherine Douglas Moran • May 31, 2023 -
Inside Google’s plans for improving paid search with generative AI
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
By Peter Adams • May 31, 2023 -
Kroger brings digital smart screens to 500 locations
The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.
By Catherine Douglas Moran • May 30, 2023 -
Aviator Nation opens first East Coast store
Located in the Hamptons, the store is the brand’s 17th nationwide and comes after a test New York City pop-up shop in December.
By Howard Ruben • May 30, 2023 -
The Vitamin Shoppe interim CEO takes the job permanently
Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.
By Daphne Howland • May 30, 2023 -
Perfect Corp. debuts tool for finger, wrist measurements
More brands and retailers have released tools to let shoppers visualize nail polish colors, shoes, clothing and other items.
By Tatiana Walk-Morris • May 30, 2023 -
Costco holds back on membership fee hike
As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.
By Grace Noto • May 30, 2023 -
Column
The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale
The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.
By Retail Dive Staff • May 26, 2023 -
Mielle signs LSU basketball star Angel Reese as ambassador
The NCAA athlete’s name, image and likeness deal with the brand will include marketing, social media, events and a limited-edition product bundle.
By Howard Ruben • May 26, 2023 -
Studs opens piercing studio in DC’s Georgetown neighborhood
The direct-to-consumer piercing and jewelry brand now has 19 locations focused on providing a modern, personalized experience.
By Dani James • May 25, 2023 -
Laneige joins virtual store trend to showcase new collection
Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.
By Xanayra Marin-Lopez • May 25, 2023 -
Target faces new backlash after pulling Pride merchandise in some stores
The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.
By Daphne Howland • May 25, 2023 -
In massive executive shuffle, Nike names new Jordan president
Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.
By Cara Salpini • May 25, 2023