Marketing: Page 55


  • Nike headquarters
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    Courtesy of Nike
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    Column

    The Weekly Closeout: Shein aims to repurpose excess inventory and Nike adds board member

    The fast-fashion giant wants to use other retailers’ scraps for new clothing. Meanwhile, former Kimberly-Clark executive Maria Henry joined the athletic retailer’s board.

    By Retail Dive Staff • May 12, 2023
  • Mindy Kaling on a float in a swimming pool wearing her Andie Swim collection.
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    Courtesy of Andie Swim
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    Mindy Kaling launches collection with Andie Swim

    The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.

    By Howard Ruben • May 12, 2023
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • The Google corporate logo hangs outside the Google Germany offices on August 31, 2021 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Google starts testing generative AI in search, ads included

    Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.

    By Peter Adams • May 11, 2023
  • A store with bathrobes and towels displayed among green tile and wooden tables
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    Permission granted by Parachute
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    Parachute’s founder says stores are ‘integral’ to long-term success

    The home brand just opened its 26th store nationwide in New York City, which comes in at 3,400 square feet.

    By May 11, 2023
  • A person sits at a table with a laptop computer and Best Buy product box.
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    Courtesy of Best Buy
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    Best Buy adds tiers to membership program

    The consumer electronics retailer’s new offering debuts next month and includes benefits like deals and free shipping at a variety of levels.

    By Nate Delesline III • May 11, 2023
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas plans to sell some of its Yeezy inventory and donate the money

    CEO Bjørn Gulden said Thursday that burning the $1.3 billion worth of products was not the solution.

    By May 11, 2023
  • Bride
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    "A Bride" by Terry Ku is licensed under CC BY-SA 2.0
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    Etsy introduces wedding registry service

    Couples can pick out handmade or personalized products on the platform, as once popular retailers for the service disappear. 

    By Tatiana Walk-Morris • May 11, 2023
  • The interior of Freedom Moses' New York City pop-up store
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    Permission granted by Freedom Moses
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    Footwear brand Freedom Moses opens NYC pop-up

    The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.

    By Howard Ruben • May 10, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
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    Courtesy of Amazon
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    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • A white car is parked in front of a store, in a space toward the left.
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    Daphne Howland/Retail Dive
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    Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

    The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

    By May 9, 2023
  • A display window below a blank banner that reads "Victoria's Secret" and contains three photos: A closeup portrait of a person's face, a perfume bottle, and a zoomed out portrait of the person.
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    Daphne Howland/Retail Dive
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    Victoria’s Secret debuts film ahead of ‘completely reimagined’ fall fashion show

    The intimates retailer ended its annual event four years ago amid mounting criticism and has struggled to pivot from its previous marketing approach.

    By May 9, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO: ‘Growth is, without a question, our highest priority’

    New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.

    By May 9, 2023
  • A smiling person with long brown hair, wears a bright blue jacket.
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    Courtesy of Sephora
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    Sephora taps PepsiCo exec as chief marketing officer

    Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.

    By May 5, 2023
  • A pregnant woman wears three different outfits of maternity clothes.
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    Courtesy of Destination Maternity
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    Walmart to sell Destination Maternity clothing online, in stores

    The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.

    By Tatiana Walk-Morris • May 5, 2023
  • New Wilson location in Santa Monica
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    Courtesy of Wilson
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    Column

    The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy

    Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders. 

    By Retail Dive Staff • May 5, 2023
  • Person wearing HeyDude shoes stands on the grass.
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    Courtesy of HeyDude X Foot Locker
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    Foot Locker to sell HeyDude footwear

    Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion. 

    By Tatiana Walk-Morris • May 4, 2023
  • Athletic Brewing nonalcoholic beers
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    Retrieved from Athletic Brewing Company.
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    Athletic Brewing heads to the skies through JetBlue partnership

    The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.

    By Howard Ruben • May 3, 2023
  • A light wood kiosk with a computer screen saying Digital Design Studio
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    Permission granted by Wayfair
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    Wayfair debuts in-store digital design tech

    The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.

    By May 3, 2023
  • Custom Mural by Lisette Correa on the Exterior of The Athlete's Foot Atlantic Station Location in Atlanta, GA.
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    Courtesy of The Athlete's Foot
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    The Athlete’s Foot opens local store concept in Atlanta

    The company is doubling down on customer engagement while expanding its hyper-local products.

    By Tatiana Walk-Morris • May 3, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora introduces $25 online purchase minimum for birthday gift perk

    The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.

    By May 2, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program

    The effort allows customers to resell gently worn items for shopping credit at The Container Store. 

    By Tatiana Walk-Morris • May 2, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • May 1, 2023
  • Kodiak Robotics' autonomous truck is shown in front of an Ikea store.
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    Permission granted by Kodiak Robotics
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    Ikea banks on new store formats to sustain success

    The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.

    By Nate Delesline III • May 1, 2023
  • The dedicated Skims shop inside Saks Fifth Avenue
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    Courtesy of Saks Fifth Avenue
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    Skims opens shop inside Saks Fifth Avenue’s New York flagship

    The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.

    By Howard Ruben • May 1, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By Chris Kelly • May 1, 2023