Marketing: Page 49


  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike plans ‘network’ of boutique fitness studios

    The first location is set to open in Los Angeles later this year. Nike running and training studios will offer live classes and social fitness events.

    By Aug. 2, 2023
  • An assortment of Snif fragrances
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    Permission granted by Snif
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    Fragrance brand Snif enters brick and mortar through Ulta partnership

    The DTC brand’s products will be available at 525 of the beauty retailer’s stores as well as on its website.

    By Howard Ruben • Aug. 2, 2023
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Snoop Dogg speaks into a microphone and raises his hand.
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    Bennett Raglin/Getty Images for BET via Getty Images
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    Skechers and Snoop Dogg collaborate on sneaker line as part of multi-year partnership

    The line includes nine sneakers and the footwear giant plans to launch two other capsules with the rapper in the coming weeks.

    By Laurel Deppen • Aug. 2, 2023
  • What’s working for — and against — retailers heading into the holidays?

    This shopping season isn’t likely to be like last year, or the year before, or the year before that, experts say.

    By Aug. 2, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret to stream fashion show special on Prime Video

    A shoppable collection will accompany “The Victoria’s Secret World Tour,” which the company says is part documentary.

    By Aug. 1, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
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    Permission granted by Bed Bath & Beyond
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    Overstock officially rebrands as Bed Bath & Beyond

    The launch merges the two companies into a single online shopping destination under the Bed Bath & Beyond name.

    By Nate Delesline III • Aug. 1, 2023
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour launches its first loyalty program

    The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.

    By Aug. 1, 2023
  • Tableau of wedding-related items including a place setting, guest book, candles, ribbon and fan.
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    Courtesy of Minted
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    Minted launches wedding marketplace

    The platform is entering the wedding market as David’s Bridal undergoes its post-bankruptcy turnaround.

    By Tatiana Walk-Morris • Aug. 1, 2023
  • Exterior Old Navy sign.
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    Daphne Howland/Retail Dive
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    Old Navy launches ‘kid-proof’ guarantee

    The retailer is offering a money-back guarantee, stating that its uniforms will last through the school year.

    By July 31, 2023
  • Outside of the Fanatics office in Tampa, Florida.
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    Courtesy of Fanatics
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    Fanatics creates livestream commerce app

    Fanatics Live allows fans and collectors to participate in creator-run, live shopping experiences from a dedicated app. 

    By Tatiana Walk-Morris • July 31, 2023
  • Lacoste's virtual store with clothing displayed.
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    Courtesy of Lacoste, Emperia
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    Lacoste’s latest virtual store doubles down on exclusive experiences for loyalty members

    In collaboration with virtual store developer Emperia, the brand is showcasing its summer collections on the platform.

    By July 28, 2023
  • An assortment of Hairstory's products
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    Permission granted by Hairstory
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    Hairstory fills out its C-suite

    Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.

    By Howard Ruben • July 28, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to release more Yeezy inventory in August, including through wholesale partners

    The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.

    By July 28, 2023
  • The exterior of a Walmart store at night
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    Courtesy of Walmart
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    Walmart adds travel perks to membership program

    In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash. 

    By Tatiana Walk-Morris • July 27, 2023
  • Picture of a living room that uses Decorify.
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    Courtesy of Wayfair
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    Wayfair debuts home design, product visualization tool

    Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.

    By Tatiana Walk-Morris • July 27, 2023
  • A storefront of a Pac1980 location.
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    Courtesy of Pacsun
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    Pacsun opens store dedicated to activewear

    The 1,500-square-foot store, dubbed Pac1980, opened in the Mall of America and features leggings, skirts, onesies and tops.

    By Howard Ruben • July 26, 2023
  • An image of a Serta Simmons bed in a bedroom with jute rug in the foreground, window and plant in the background.
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    Courtesy of Serta Simmons Bedding
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    Serta Simmons Bedding names CEO

    Following its exit from bankruptcy, the company also named a new chief marketing officer and executive chairman of the board. 

    By July 26, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Paul Toms taking over the position.

    By July 26, 2023
  • A photo of the exterior of a Foxtrot opening in July in Austin City Hall.
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    Courtesy of Foxtrot Markets
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    Foxtrot’s newest store opens in Austin City Hall

    The chain’s first location in a civic building will be followed later this year by a store on the campus of The University of Texas at Austin.

    By Jessica Loder • July 26, 2023
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    Casper appoints new sales, marketing executives

    Brad Bailey joins as chief sales officer and Jeff Willard as chief growth and marketing officer. The move comes after Casper sold its Canadian operations in April.

    By July 25, 2023
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas raises guidance after successful Yeezy drop

    The first sale of leftover inventory slashed 250 million euros from its projected operating loss, and further drops could help even more.

    By July 25, 2023
  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark adds visual search tool to app

    Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.

    By Tatiana Walk-Morris • July 25, 2023
  • A yellow and red box from August held by two hands
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    Permission granted by August
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    Period care brand August appoints marketing VP

    Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence. 

    By July 24, 2023
  • Interior store shot of mannequins in front of stairs.
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    Courtesy of Marko Kalfa / Abercrombie & Fitch
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    Abercrombie & Fitch opens new Fifth Avenue storefront

    The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.

    By July 24, 2023
  • A Fabletics storefront
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    Cara Salpini/Retail Dive
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    Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL

    The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.

    By Howard Ruben • July 24, 2023