Marketing: Page 48
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How Dormify remains relevant with Gen Z this back-to-school season
Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.
By Howard Ruben • Aug. 15, 2023 -
Amazon deploys generative AI to summarize reviews
The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes.
By Tatiana Walk-Morris • Aug. 15, 2023 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Michaels refreshes brand identity
The craft retailer's brand revamp is already underway and marks the company's 50th anniversary.
By Nate Delesline III • Aug. 14, 2023 -
Radio Flyer to open first store this fall
The 106-year-old brand, known for its red wagons, is set to open its first store this November in the Chicago area where the company is based.
By Howard Ruben • Aug. 14, 2023 -
Q&A
Toms exec talks new sustainability strategies, ThredUp partnership
Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health resources.
By Laurel Deppen • Aug. 14, 2023 -
Target partners with Rowing Blazers on its fall designer collection
The limited-time collection features clothing, accessories, home, outdoor and pet products — and most prices are between $5 and $30.
By Tatiana Walk-Morris • Aug. 14, 2023 -
Sponsored by thredUP
Good for the planet, great for the bottom line: How thredUP’s Clean Out Kit revolutionized resale for consumers and brands
Budget-conscious and eco-minded, today’s retail shoppers crave value and sustainability, backing up those preferences with their wallets.
Aug. 14, 2023 -
Amazon to reduce its private label offering
The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say
By Nate Delesline III • Aug. 11, 2023 -
Victoria’s Secret launches collection with the help of Gisele Bündchen, Naomi Campbell
The Icon by Victoria’s Secret collection is bringing back Adriana Lima, Candice Swanepoel and other famous faces for its new campaign.
By Tatiana Walk-Morris • Aug. 10, 2023 -
Retrieved from La-Z-Boy on August 08, 2023
La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.
By Chris Kelly • Aug. 9, 2023 -
Target to expand Starbucks curbside pickup service nationwide
The retailer is leaning in on providing a more full-service curbside experience for customers.
By Nate Delesline III • Aug. 9, 2023 -
Rite Aid CTO out as new chief marketer joins
Justin Mennen left the company at the end of July. Meanwhile, the retailer named a new chief marketing officer as well as a chief information officer.
By Nate Delesline III • Aug. 9, 2023 -
Deep Dive
Back to school 2023: Can marketing transcend the turbulence?
Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.
By Jessica Hammers • Aug. 9, 2023 -
Amazon sets a second Prime sale for October, again
Last year the e-commerce giant also upended the holiday shopping calendar with its early event.
By Daphne Howland • Aug. 8, 2023 -
Gap and LoveShackFancy collab on 76-piece collection
The capsule combines Gap’s classic logo with the vintage-inspired aesthetic of LoveShackFancy.
By Laurel Deppen • Aug. 8, 2023 -
Under Armour brings on new designers as it looks to improve product offerings
Amid a pivot to athleisure, the retailer’s revenue fell 2% in the most recent quarter, due mostly to a 6% decline in wholesale.
By Cara Salpini • Aug. 8, 2023 -
"Staples Store sign logo building facade, US Postal Service, Staples Home Office Supplies Strike Picket" by Mike Mozart is licensed under CC BY 2.0
Staples taps DoorDash for same-day delivery
Just in time for back-to-school season, nearly 1,000 Staples locations are now available on the DoorDash marketplace.
By Tatiana Walk-Morris • Aug. 8, 2023 -
Vuori debuts new fabric with experiential pop-up
BlissBlend, which is made from 75% recycled materials and molds to a customer’s shape, will be the center of an event in New York City.
By Cara Salpini • Aug. 8, 2023 -
FullBeauty Brands looks to acquisitions to attract younger customers
The inclusive sizing company has already bought Eloquii and Cuup this year. CEO Jim Fogarty spoke to Retail Dive about the strategy.
By Dani James • Aug. 8, 2023 -
Rally House opens 7 stores in one weekend
The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.
By Nate Delesline III • Aug. 7, 2023 -
‘We want all the brands the customer is used to’: How the Army & Air Force Exchange Service approaches retail
The Exchange, which is celebrating its 128th birthday, forges partnerships with retailers like Old Navy and The Home Depot — making for a loyal military customer base.
By Nate Delesline III • Aug. 7, 2023 -
Sponsored by Creator.co
Unlocking the power of the creator economy
Discover the power of the creator economy and influencer marketing and how it’s shaping the future of marketing.
Aug. 7, 2023 -
Adidas CEO: Selling Yeezy designs in the future is ‘not part of our strategy’
Bjørn Gulden said that while the company is legally able to do that, “our task now is to limit the damage ... and build a business later without Yeezy.”
By Cara Salpini • Aug. 4, 2023 -
Column
The Weekly Closeout: Ulta CEO joins Best Buy’s board, while Petco plans for Halloween
Dave Kimbell comes in with deep specialty retail experience. Meanwhile, the pet retailer has already released a collection for the upcoming holiday.
By Retail Dive Staff • Aug. 4, 2023 -
What marketers need to know about Gen Alpha
The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.
By Chris Kelly • Aug. 4, 2023