Marketing: Page 48


  • A Dormify display at The Container Store.
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    Courtesy of The Container Store
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    How Dormify remains relevant with Gen Z this back-to-school season

    Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.

    By Howard Ruben • Aug. 15, 2023
  • Person holding a mobile phone with a closeup of the phone's screen on the right hand side.
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    Courtesy of Amazon
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    Amazon deploys generative AI to summarize reviews

    The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes. 

    By Tatiana Walk-Morris • Aug. 15, 2023
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A Michaels shopping bag with Halloween-themed items
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    Permission granted by Michaels
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    Michaels refreshes brand identity

    The craft retailer's brand revamp is already underway and marks the company's 50th anniversary.

    By Nate Delesline III • Aug. 14, 2023
  • A rendering of Radio Flyer's first store located in Schaumburg, Illinois.
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    Permission granted by Radio Flyer
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    Radio Flyer to open first store this fall

    The 106-year-old brand, known for its red wagons, is set to open its first store this November in the Chicago area where the company is based.

    By Howard Ruben • Aug. 14, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Q&A

    Toms exec talks new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health resources.

    By Laurel Deppen • Aug. 14, 2023
  • A group of people wearing Rowing Blazers apparel.
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    Courtesy of Target
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    Target partners with Rowing Blazers on its fall designer collection

    The limited-time collection features clothing, accessories, home, outdoor and pet products — and most prices are between $5 and $30.

    By Tatiana Walk-Morris • Aug. 14, 2023
  • Woman with a thredup bag and clothes in hand
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    Permission granted by thredUP
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    Sponsored by thredUP

    Good for the planet, great for the bottom line: How thredUP’s Clean Out Kit revolutionized resale for consumers and brands

    Budget-conscious and eco-minded, today’s retail shoppers crave value and sustainability, backing up those preferences with their wallets.

    Aug. 14, 2023
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    "Apple Lightning" by Fastily is licensed under CC BY-SA 4.0
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    Amazon to reduce its private label offering

    The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say

    By Nate Delesline III • Aug. 11, 2023
  • Three models from the Victoria's Secret Icons campaign.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret launches collection with the help of Gisele Bündchen, Naomi Campbell

    The Icon by Victoria’s Secret collection is bringing back Adriana Lima, Candice Swanepoel and other famous faces for its new campaign.

    By Tatiana Walk-Morris • Aug. 10, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By Chris Kelly • Aug. 9, 2023
  • A person in a car accepts a curbside Starbucks order at Target
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    Permission granted by Target
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    Target to expand Starbucks curbside pickup service nationwide

    The retailer is leaning in on providing a more full-service curbside experience for customers. 

    By Nate Delesline III • Aug. 9, 2023
  • A Rite Aid store location.
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    Courtesy of Rite Aid
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    Rite Aid CTO out as new chief marketer joins

    Justin Mennen left the company at the end of July. Meanwhile, the retailer named a new chief marketing officer as well as a chief information officer.

    By Nate Delesline III • Aug. 9, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back to school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By Jessica Hammers • Aug. 9, 2023
  • The word "Prime" in black lettering, and "Big Deal Days" in white lettering, against a bright blue background. "Included with a Prime membership" in smaller black letters below.
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    Courtesy of Amazon
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    Amazon sets a second Prime sale for October, again

    Last year the e-commerce giant also upended the holiday shopping calendar with its early event.

    By Aug. 8, 2023
  • Ciara is pictured with two of her children wearing the same sweatshirt.
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    Courtesy of Gap
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    Gap and LoveShackFancy collab on 76-piece collection

    The capsule combines Gap’s classic logo with the vintage-inspired aesthetic of LoveShackFancy.

    By Laurel Deppen • Aug. 8, 2023
  • Under Armour brings on new designers as it looks to improve product offerings

    Amid a pivot to athleisure, the retailer’s revenue fell 2% in the most recent quarter, due mostly to a 6% decline in wholesale.

    By Aug. 8, 2023
  • Staples taps DoorDash for same-day delivery

    Just in time for back-to-school season, nearly 1,000 Staples locations are now available on the DoorDash marketplace. 

    By Tatiana Walk-Morris • Aug. 8, 2023
  • A person performs yoga on a white platform over water.
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    Courtesy of Vuori
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    Vuori debuts new fabric with experiential pop-up

    BlissBlend, which is made from 75% recycled materials and molds to a customer’s shape, will be the center of an event in New York City.

    By Aug. 8, 2023
  • An Eloquii storefront at a mall
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    Cara Salpini/Retail Dive
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    FullBeauty Brands looks to acquisitions to attract younger customers

    The inclusive sizing company has already bought Eloquii and Cuup this year. CEO Jim Fogarty spoke to Retail Dive about the strategy.

    By Aug. 8, 2023
  • A Rally House storefront during the daytime
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    Permission granted by Rally House
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    Rally House opens 7 stores in one weekend

    The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.

    By Nate Delesline III • Aug. 7, 2023
  • A soldier in combat uniform walks outside an AAFES retail storefront
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    Permission granted by AAFES
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    ‘We want all the brands the customer is used to’: How the Army & Air Force Exchange Service approaches retail

    The Exchange, which is celebrating its 128th birthday, forges partnerships with retailers like Old Navy and The Home Depot — making for a loyal military customer base.

    By Nate Delesline III • Aug. 7, 2023
  • Person sitting in front of tripod and video camera
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    Canva/Artem Varnitsin

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    Sponsored by Creator.co

    Unlocking the power of the creator economy

    Discover the power of the creator economy and influencer marketing and how it’s shaping the future of marketing.  

    Aug. 7, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas CEO: Selling Yeezy designs in the future is ‘not part of our strategy’

    Bjørn Gulden said that while the company is legally able to do that, “our task now is to limit the damage ... and build a business later without Yeezy.”

    By Aug. 4, 2023
  • A dog dressed in a sushi costume, a cat in a prisoner costume and a guinea pig dressed as a mermaid.
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    Courtesy of Petco
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    Column

    The Weekly Closeout: Ulta CEO joins Best Buy’s board, while Petco plans for Halloween

    Dave Kimbell comes in with deep specialty retail experience. Meanwhile, the pet retailer has already released a collection for the upcoming holiday.

    By Retail Dive Staff • Aug. 4, 2023
  • Sisters using mobile phone in the bedroom at home
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    FG Trade Latin via Getty Images
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By Chris Kelly • Aug. 4, 2023