Marketing: Page 215
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Digital coupons surge at Wal-Mart
Digital coupon “events” online at Walmart.com jumped 18% in 2014, while Target’s fell 11%.
By Ian P. Murphy • March 12, 2015 -
New Ikea campaign focuses on 'Everyday Heroes'
Everyday household items get the hero treatment in a cheeky new spot.
By Ian P. Murphy • March 11, 2015 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Wal-Mart adds 'Women Owned' logo to goods
The promotion is part of retailer's Global Women’s Economic Empowerment initiative.
By Ian P. Murphy • March 11, 2015 -
Deep Dive
Hispanic marketing moves into the mainstream
As the Latino population in the U.S. continues to rise, retailers like Wal-Mart and Target are introducing Hispanic themes into their general market advertisements.
By Ian P. Murphy • March 11, 2015 -
Consumers want rewards for information: survey
The Accenture survey also found that most consumers want to limit retailers' access to their personal data.
By Ian P. Murphy • March 10, 2015 -
Facebook opens valve on data firehose
Brand analytics specialist DataSift will aggregate and report topical data in response to brand queries.
By Ian P. Murphy • March 10, 2015 -
Deep Dive
Members only: 4 ways retailers are locking in loyal customers
Retailers have long run loyalty programs with special perks. But are paid memberships the future?
By Daphne Howland • March 9, 2015 -
UPS rolls out new campaign aimed at e-commerce
New ads will emphasize an expanding variety of delivery and logistic solutions for retailers.
By Ian P. Murphy • March 8, 2015 -
Sephora launches two-day 'Flash' delivery membership
The cosmetics retailer also announced its new Innovation Lab and the expansion of in-store beacons to all locations.
By Daphne Howland • March 6, 2015 -
Twitter introduces new targeting option for ads
Twitter's new "partner audiences" are made of users who have already shown intent to purchase.
By Ian P. Murphy • March 5, 2015 -
Wal-Mart drops Google's Local Inventory ads
The retailer is reluctant to share data on inventories in its brick-and-mortar locations.
By Ian P. Murphy • March 5, 2015 -
Deep Dive
Beacons shine in more stores
National retailers are rolling out major deployments of the proximity solution with success—but shoppers must first opt in to see the real deals.
By Ian P. Murphy • March 5, 2015 -
Starwood malls to install StepsAway proximity platform
The mobile app, which will be installed in 10 malls nationwide, connects with customers via malls' Wi-Fi networks.
By Ian P. Murphy • March 5, 2015 -
Instagram to launch click-through 'Learn More' button
The button will offer advertisers a measurable call to action for ads.
By Ian P. Murphy • March 5, 2015 -
Dressbarn launches omnichannel fashion campaign
The retailer known more for its inexpensive, unassuming workday wear is coming out of its shell, on and offline.
By Daphne Howland • March 5, 2015 -
Retrieved from Apple on March 04, 2015
Deep DiveWhat's behind Apple's grandstanding product launches
The tech giant is a master of generating buzz ahead of product releases—and for a good reason.
By Ian P. Murphy • March 4, 2015 -
Jet.com hires former E-Trade CMO
Liz Landsman will join the yet-to-launch shopping site as chief customer officer.
By Kelsey Lindsey • March 4, 2015 -
Target to launch campaign appealing to Hispanic consumers
Named "Sin Traducción," Target is looking to connect with guests "on a deeper level" with the bilingual ads.
By Ian P. Murphy • March 4, 2015 -
Uniqlo teams up with former Hermes creative director
Christophe Lemaire is hardly an obvious choice for fast-fashion, but his understated aesthetic should do well at the Fast Retailing company.
By Daphne Howland • March 4, 2015 -
Retrieved from Apple on March 02, 2015
Apple promotes iPhone 6 with users' photos
The "Shot with iPhone 6" print and outdoor campaign features photos from 77 different users.
By Ian P. Murphy • March 2, 2015 -
Former C Wonder design chief heads to Gap
The hire is seen as a safe bet to shore up sales for the brand.
By Ian P. Murphy • March 2, 2015 -
Former Obama press secretary to head Amazon PR
Jay Carney was adept at deflecting reporters' questions in the White House.
By Ian P. Murphy • Feb. 26, 2015 -
Kohl's adds Bliss brand to beauty lineup
The spa-themed products will add to the chain's extensive beauty offerings.
By Ian P. Murphy • Feb. 26, 2015 -
Personalized email service Answerbook launches
Triggers such as shopping-cart abandonment will prompt personalized messages from retailers.
By Ian P. Murphy • Feb. 26, 2015 -
Deep Dive
Navigating the pluses and minuses of the plus-size market
Are retailers that neglect the plus-size market leaving money on the table?
By Daphne Howland • Feb. 25, 2015