Marketing: Page 215


  • Digital coupons surge at Wal-Mart

    Digital coupon “events” online at Walmart.com jumped 18% in 2014, while Target’s fell 11%.

    By Ian P. Murphy • March 12, 2015
  • New Ikea campaign focuses on 'Everyday Heroes'

    Everyday household items get the hero treatment in a cheeky new spot.

    By Ian P. Murphy • March 11, 2015
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Wal-Mart adds 'Women Owned' logo to goods

    The promotion is part of retailer's Global Women’s Economic Empowerment initiative. 

    By Ian P. Murphy • March 11, 2015
  • Deep Dive

    Hispanic marketing moves into the mainstream

    As the Latino population in the U.S. continues to rise, retailers like Wal-Mart and Target are introducing Hispanic themes into their general market advertisements. 

    By Ian P. Murphy • March 11, 2015
  • Consumers want rewards for information: survey

    The Accenture survey also found that most consumers want to limit retailers' access to their personal data. 

    By Ian P. Murphy • March 10, 2015
  • Facebook opens valve on data firehose

    Brand analytics specialist DataSift will aggregate and report topical data in response to brand queries. 

    By Ian P. Murphy • March 10, 2015
  • Deep Dive

    Members only: 4 ways retailers are locking in loyal customers

    Retailers have long run loyalty programs with special perks. But are paid memberships the future?

    By March 9, 2015
  • UPS rolls out new campaign aimed at e-commerce

    New ads will emphasize an expanding variety of delivery and logistic solutions for retailers. 

    By Ian P. Murphy • March 8, 2015
  • Sephora launches two-day 'Flash' delivery membership

    The cosmetics retailer also announced its new Innovation Lab and the expansion of in-store beacons to all locations.

    By March 6, 2015
  • Twitter introduces new targeting option for ads

    Twitter's new "partner audiences" are made of users who have already shown intent to purchase. 

    By Ian P. Murphy • March 5, 2015
  • Wal-Mart drops Google's Local Inventory ads

    The retailer is reluctant to share data on inventories in its brick-and-mortar locations. 

    By Ian P. Murphy • March 5, 2015
  • Deep Dive

    Beacons shine in more stores

    National retailers are rolling out major deployments of the proximity solution with success—but shoppers must first opt in to see the real deals. 

    By Ian P. Murphy • March 5, 2015
  • Starwood malls to install StepsAway proximity platform

    The mobile app, which will be installed in 10 malls nationwide, connects with customers via malls' Wi-Fi networks. 

    By Ian P. Murphy • March 5, 2015
  • Instagram to launch click-through 'Learn More' button

    The button will offer advertisers a measurable call to action for ads. 

    By Ian P. Murphy • March 5, 2015
  • Dressbarn launches omnichannel fashion campaign

    The retailer known more for its inexpensive, unassuming workday wear is coming out of its shell, on and offline.

    By March 5, 2015
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    Retrieved from Apple on March 04, 2015
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    Deep Dive

    What's behind Apple's grandstanding product launches

    The tech giant is a master of generating buzz ahead of product releases—and for a good reason. 

    By Ian P. Murphy • March 4, 2015
  • Jet.com hires former E-Trade CMO

    Liz Landsman will join the yet-to-launch shopping site as chief customer officer. 

    By Kelsey Lindsey • March 4, 2015
  • Target to launch campaign appealing to Hispanic consumers

    Named "Sin Traducción," Target is looking to connect with guests "on a deeper level" with the bilingual ads.

    By Ian P. Murphy • March 4, 2015
  • Uniqlo teams up with former Hermes creative director

    Christophe Lemaire is hardly an obvious choice for fast-fashion, but his understated aesthetic should do well at the Fast Retailing company.

    By March 4, 2015
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    Retrieved from Apple on March 02, 2015
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    Apple promotes iPhone 6 with users' photos

    The "Shot with iPhone 6" print and outdoor campaign features photos from 77 different users.  

    By Ian P. Murphy • March 2, 2015
  • Former C Wonder design chief heads to Gap

    The hire is seen as a safe bet to shore up sales for the brand. 

    By Ian P. Murphy • March 2, 2015
  • Former Obama press secretary to head Amazon PR

    Jay Carney was adept at deflecting reporters' questions in the White House. 

    By Ian P. Murphy • Feb. 26, 2015
  • Kohl's adds Bliss brand to beauty lineup

    The spa-themed products will add to the chain's extensive beauty offerings. 

    By Ian P. Murphy • Feb. 26, 2015
  • Personalized email service Answerbook launches

    Triggers such as shopping-cart abandonment will prompt personalized messages from retailers. 

    By Ian P. Murphy • Feb. 26, 2015
  • Deep Dive

    Navigating the pluses and minuses of the plus-size market

    Are retailers that neglect the plus-size market leaving money on the table?

    By Feb. 25, 2015