Marketing: Page 214


  • Facebook still the social login leader

    The new Janrain survey shows that the site is widening its lead over Google+.

    By Ian P. Murphy • April 7, 2015
  • Lane Bryant jabs Victoria's Secret in new campaign

    The lingerie retailer's #ImNoAngel campaign is scheduled to run on television, in print, and on social media channels. 

    By Ian P. Murphy • April 7, 2015
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Retrieved from Apple on March 10, 2015
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    Deep Dive

    What shopping could look like on the Apple Watch

    The watch promises to improve the impact of push alerts, ease access to shopping lists, and pair well with beacons.

    By Ian P. Murphy • April 2, 2015
  • Social media firm Sprinkler attracts capital for growth

    The social media management platform targets large clients. 

    By Ian P. Murphy • April 2, 2015
  • GNC names new marketing agencies

    The three innovative partners understand GNC's brand, the company says. 

    By Ian P. Murphy • April 2, 2015
  • Deep Dive

    For these retailers, April Fools' is every day

    Many retailers are using prank ads to deliver eyeballs and to seek viral hits. 

    By Ian P. Murphy • April 1, 2015
  • Sponsored by Windsor Circle

    Top 3 Automated Predictive Email Campaigns for 2015

    With the help of predictive technology, retailers are building their customer base with tailored messages and shopping experiences.

    March 31, 2015
  • Wal-Mart incentivizes grocery pickup

    The retail giant is offering customers $10 off their first orders in test markets. 

    By Ian P. Murphy • March 31, 2015
  • External shot of a Williams Sonoma store.
    Image attribution tooltip
    The image by Mike Mozart is licensed under CC BY 2.0
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    Williams-Sonoma releases mobile recipe app

    The branded app brings favorite recipes and tools to mobile users.  

    By Ian P. Murphy • March 30, 2015
  • Walgreens ends 'Be Well' directive

    Employees at the drugstore chain are no longer required to issue the stock phrase upon checkout. 

    By Ian P. Murphy • March 27, 2015
  • Facebook introduces app analytics tool

    The web dashboard will help marketers measure and calibrate campaigns within apps. 

    By Ian P. Murphy • March 25, 2015
  • Deep Dive

    4 retailers going beyond the buy with mobile apps

    These retailers are using mobile apps—including a few that don't even sell their wares—to build loyalty and reinforce positioning. 

    By Ian P. Murphy • March 25, 2015
  • Facebook to push for beauty advertisers

    The social media company has hired former InStyle publisher Karin Tracy, who has deep connections with beauty brands.  

    By Ian P. Murphy • March 24, 2015
  • Retailers take advantage of new Instagram app

    The add-on allows users to create multiple-image collages easily. 

    By Ian P. Murphy • March 24, 2015
  • Former Gap global CMO moves to Spotify

    Seth Farbman was instrumental in revitalizing Gap's brand. 

    By Ian P. Murphy • March 23, 2015
  • Lowe's to spruce up 10 winter-battered cities

    Meanwhile, Americans are tackling their own weather-related projects and will spend plenty to do it.

    By March 20, 2015
  • Second American Apparel ad banned in UK

    The retailer's bodysuit ad was seen as an attempt to sexualize a child by UK authorities. 

    By Ian P. Murphy • March 19, 2015
  • Macy's, Rite Aid join first cross-brand loyalty program in US

    The concept of a “coalition loyalty” has worked elsewhere, and could be a game-changer here.

    By March 18, 2015
  • Bitly to redirect links to in-app locations

    The link shortening specialist has created a solution for a nagging problem for marketers. 

    By Ian P. Murphy • March 17, 2015
  • Beacon use poised to blast off: report

    Low-cost units will influence $4 billion in retail sales this year. 

    By Ian P. Murphy • March 17, 2015
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    "J. C. Penney Co." by Chris Chan is licensed under CC BY 2.0
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    J.C. Penney CMO exits

    Debra Berman was charged with revitalizing the department store's brand. 

    By Ian P. Murphy • March 16, 2015
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    Retrieved from Apple on September 09, 2014
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    Deep Dive

    What the Apple Watch means for retail

    The much-hyped smartwatch could have a huge impact on mobile wallet adoption and hyperlocal targeting. 

    By Ian P. Murphy • March 16, 2015
  • Facebook buys shopping search engine TheFind

    The e-commerce search engine could help improve localized results for Facebook's search. 

    By Ian P. Murphy • March 16, 2015
  • Dolce and Gabbana faces backlash over IVF baby comments

    Singer Elton John has joined a boycott of the luxury label after designer Domenico Dolce said that gay men having biological children was unnatural.

    By March 16, 2015
  • Deep Dive

    The power of online reviews

    Consumers want to see reviews good and bad, and expect to see them in every channel.

    By Ian P. Murphy • March 13, 2015