NetSuite to buy email marketing firm Bronto Software for $200M

NetSuite's e-commerce platform plans to bolster its offering with Bronto's e-mail marketing capabilities.  

By Ian P. Murphy • April 24, 2015

Mobile drives surge in digital advertising: IAB

Digital spend reached nearly $50 billion in 2014, with retailers leading the growth. 

By Ian P. Murphy • April 23, 2015

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

How American Apparel's new ads could save it from a 'culture of sleaze'

The new marketing techniques mark the start of American Apparel's transition to a cleaned-up corporate culture.  

By Ian P. Murphy • April 22, 2015

Retailers beware: 'Mobilegeddon' could affect 44% of Fortune 500 websites

The search engine update will reward 'mobile-friendly' sites.   

By Ian P. Murphy • April 22, 2015

Home Depot revives the winter holidays with new Cyber Week

The chain borrows the holiday term for an out-of-season springtime promo.

By Ian P. Murphy • April 21, 2015

Staples shakes up merchant chief position ahead of merger

The retailer named Peter J. Scala its EVP of merchandising, replacing Mike Edwards who has left Staples, effectively immediately.

By Daphne Howland • April 21, 2015

LinkedIn opens pilot of new social content app

Right now Buffer and Hootsuite dominate this area, though LinkedIn has the advantage of its corporate focus.

By Daphne Howland • April 21, 2015

Yahoo and Microsoft renegotiate search partnership

Yahoo will control more search results and plans to expand its mobile search efforts. 

By Ian P. Murphy • April 20, 2015

Foot Locker's first mobile app features 'Shoemoji'

The app also includes a release calendar of new sneaker styles. 

By Ian P. Murphy • April 20, 2015

Facebook amps up fight against fake likes

Pattern recognition is helping block three times more fakes. 

By Ian P. Murphy • April 20, 2015

Uniqlo to collaborate with former French Vogue editor

Uniqlo continues to work with less popularly-known style mavens that are powerhouses within the fashion world.

By Daphne Howland • April 17, 2015

The North Face enters into athletics space with new campaign

The company wants to go head-to-head with Nike, Reebok, and others.

By Ian P. Murphy • April 16, 2015

When a social media campaign violates the law

A campaign may be hot on social media, but retailers who fail to disclose that they paid for the buzz are playing with fire.

By Daphne Howland • April 15, 2015

Programmatic moves beyond display ads

Options like homepage takeovers and pushdowns will soon be automated. 

By Wendy Parish • April 15, 2015

A look at Plenti, America's first retail loyalty coalition

Through Plenti, the coalition of several retailers and American Express that will launch next month, consumers will be able to use one retailer's rewards to shop at another.

By Daphne Howland • April 14, 2015

American Apparel places pro-female ad amid image revamp

The ad celebrates the importance of women throughout the company. 

By Ian P. Murphy • April 14, 2015

Facebook still top among teens: Pew

The social network leads all others with 71% of teens ages 13 to 17 years old using it. 

By Ian P. Murphy • April 14, 2015

H&M releases sustainability report

But the retailer may not be able to make much of a dent as long as it maintains fast-fashion’s level of production and turnover.

By Daphne Howland • April 13, 2015

Retail Therapy: Apple Watch fan fiction and Ikea's veggie balls

Starting today, we will be publishing a once-a-week column on Fridays that will bring you the weirdest and wackiest retail stories from around the web. 

By Kelsey Lindsey • April 10, 2015

ModCloth's #FashionTruth campaign includes transgender model

The retailer has already taken strong stances on style and image issues.

By Daphne Howland • April 9, 2015

Meerkat, Periscope, and new potential for marketers

The two streaming services vie to bring live action to the market. 

By Ian P. Murphy • April 8, 2015

Retailers among the first to try Instagram's carousel ads

Banana Republic and Old Navy are using the feature to bring multiple pictures to one Instagram ad. 

By Kelsey Lindsey • April 8, 2015

Square launches email marketing

The system will help correlate shoppers' offline activity and online opens. 

By Ian P. Murphy • April 8, 2015

The modern gift registry: cross-channel and universal

Consumers are looking for gift registries that cross the mobile divide and deliver seemless, omnichannel integration. 

By Ian P. Murphy • April 7, 2015

Lord & Taylor may have violated FTC rules with Instagram campaign

The retailer recently paid 50 Instagram users to flaunt a dress on their feeds—yet failed to disclose this information in the posts. 

By Daphne Howland • April 7, 2015