The good and bad of couture collaborations

Stores seeking a cheap-and-chic image with limited-edition collections need to know both the benefits and challenges of these collaborations. 

By Ian P. Murphy • May 13, 2015

Wage increases bring retailers positive PR—sometimes

While the majority of Americans support an increase to the minimum wage, businesses' opposition to workers' demands isn't quickly forgotten.  

By Ian P. Murphy • May 13, 2015

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

GameStop offers gamified 'Monster Hunt' promo

Players can win gift cards by using Google Maps to hunt monsters. 

By Ian P. Murphy • May 13, 2015

Chico's switches agencies for media and digital business

The retailer has chosen Zimmerman to handle its $36 million media and digital account.  

By Ian P. Murphy • May 13, 2015

Verizon inks $4.4B deal to buy AOL

The nation's largest wireless carrier will also acquire the site's digital content and ad platforms.

By Wendy Parish • May 12, 2015

Google: Almost half of video ads go unseen

YouTube ads perform somewhat better, the search engine reports. 

By Ian P. Murphy • May 12, 2015

CVS to review media account

The chain awarded creative to BBDO last year. 

By Ian P. Murphy • May 11, 2015

IBM to assist with Facebook's ad targeting

The software giant will contribute to the data driving Facebook's targeting tools. 

By Ian P. Murphy • May 7, 2015

Zulily redesigns website for improved personalization

The site will now deliver offers customized to users' needs. 

By Ian P. Murphy • May 7, 2015

Tight squeeze: How marketers can cope with Apple Watch's limited real estate

With just over one square inch of interface, the wearable favors simplified apps.  

By Ian P. Murphy • May 6, 2015

Mobile takes lead in search: Google

The company is introducing mobile-friendly ad formats to meet demand. 

By Ian P. Murphy • May 6, 2015

Macy's promotes Mother's Day via social

The department store will donate $3 for every post to Instagram, Tumblr, and Twitter. 

By Ian P. Murphy • May 5, 2015

First-ever US cross-brand loyalty program Plenti is live

But Plenti's exclusivity could limit the program’s reach into some areas of the U.S. 

By Daphne Howland • May 5, 2015

Amazon surges in UK social shopping

Twitter hashtags #AmazonCart and #AmazonBasket drive growth. 

By Ian P. Murphy • May 4, 2015

Sunday circular aggregating app Retale snags $12M

The company has grown significantly in just a year and a half, and says that wearables will only accelerate that growth.

By Daphne Howland • May 4, 2015

Kohl's sees dramatic growth in app users

The retailer's loyalty program has helped Kohl's beat Uber, Nike, and Tinder in growth. 

By Ian P. Murphy • May 4, 2015

Dick's Sporting Goods to unveil first campaign targeting women

The sporting goods chain is targeting a growing segment of apparel buyers. 

By Ian P. Murphy • April 30, 2015

Google ends grid view for marketing e-mails

Gmail users preferred subject-line marketing messages. 

By Ian P. Murphy • April 30, 2015

Women's sportswear: Once last, now gaining fast

Sports apparel is no longer just about performance, but also technology and fashion. And in all categories, women are driving the market in a major way.

By Daphne Howland • April 29, 2015

When push comes to buy: Leveraging the power of the push notification

Push alerts have emerged as a favorite mobile-native marketing tool and a way to directly interact with the customer. 

By Ian P. Murphy • April 29, 2015

J.C. Penney names new marketing head

Mary Beth West will step down from the retailer's board to take the CMO role. 

By Ian P. Murphy • April 29, 2015

ICYMI: How retailers can separate five star reviews from the fakes

Some fake reviews are funny, but most erode trust at a time when customers increasingly turn to them when making purchase decisions. 

By Daphne Howland • April 28, 2015

Style.com to become e-commerce site

Condé Nast will transition fashion coverage to Vogue.com after the move.

By Ian P. Murphy • April 28, 2015

As part of image overhaul, Abercrombie puts the shirts back on

The changes are the final steps Abercrombie is taking away from ex-CEO Mike Jeffries, who was big on the shirtless models. But is it all too late?

By Daphne Howland • April 27, 2015

Twitter invests in beacon marketing startup Swirl

The startup received $18 million from Twitter and others in its latest funding round.

By Ian P. Murphy • April 24, 2015