Beacons to help retarget ads based on in-store activity

A new partnership between Unacast and Total Communicator Solutions hopes to capture in-store shopping behavior to use when retargeting digital ads. 

By Ian P. Murphy • Jan. 28, 2015

Tumblr introduces sponsored content, agency services

The blogging platform's new Creatrs Network will match its most popular content creators with potential advertisers.

By Ian P. Murphy • Jan. 27, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Consumer use of mobile apps smaller than retailers believe: study

A recent study found that 42% of smartphone users prefer to search on the mobile web, compared to 20% that prefer apps.

By Daphne Howland • Jan. 26, 2015

Online product reviews boosts conversion by 58%: study

A new study from Bazaarvoice also found that search engines favor the fresh, user-generated keywords customer reviews produce. 

By Ian P. Murphy • Jan. 25, 2015

YP to link mobile ads to desktop search

As omnichannel shopping becomes more commonplace, marketers are struggling to keep up with customers' cross-device habits. 

By Ian P. Murphy • Jan. 23, 2015

Victoria's Secret makes Super Bowl ad buy

The ad is the lingerie retailer's first Super Bowl buy since 2008. 

By Ian P. Murphy • Jan. 22, 2015

4 marketing disruptions to keep an eye on

From local targeting to private messaging, new trends in the space bring new challenges for marketers. 

By Wendy Parish • Jan. 21, 2015

eMarketer: Social media to grow by 5.4M users by 2016

The number of senior citizens on social sites is also expected to double in that time. 

By Wendy Parish • Jan. 21, 2015

Tastebud buys 'gamified data' startup SocialCrunch

The two Chicago startups will focus on integrating personalized mobile communication into malls.

By Daphne Howland • Jan. 20, 2015

J.C. Penney's 'Big Book' is back

CEO Mike Ullman cut production of the retailer’s famous catalog five years ago, but now he’s bringing it back.

By Daphne Howland • Jan. 20, 2015

Personalized email gaining traction with retailers: Listrak

More retailers are using email to communicate with customers without offering so many promotions, according to email marketing company Listrak.

By Daphne Howland • Jan. 16, 2015

Offline personalization just as important as email: report

While marketers experience huge uplift in conversion with offline personalization, only 23% of client-side marketers worldwide utilize the channel. 

By Kelsey Lindsey • Jan. 14, 2015

Study: Snapchat ads are working

After hesitation on how they would be received, a study shows that 44% of Snapchat's Brand Story viewers enjoyed the ads. 

By Wendy Parish • Jan. 14, 2015

Salesforce: 70% of marketers to increase social media ad spending in 2015

In a survey of 5,000 marketers, 70% said they also plan to increase content marketing in the new year. 

By Wendy Parish • Jan. 14, 2015

Big opportunity for retailers: Solving shopping cart abandonment

It's maddening that so many shoppers leave their online carts without buying. But the problem is fairly well understood, so there are things a marketer can do.

By Daphne Howland • Jan. 12, 2015

Tiffany & Co. features first same-sex couple in engagement ad

With its iconic Tiffany setting, the retailer helped define engagement rings; now it's showing the world how modern couples look.

By Daphne Howland • Jan. 11, 2015

Study: Majority of in-store mobile shoppers look to devices over employees for help

Shoppers are increasingly favoring mobile devices to obtain information while in stores, rather than asking for help from employees. 

By Kelsey Lindsey • Jan. 7, 2015

5 digital marketing trends to watch in 2015

It's a new year for digital marketing—here are some things to watch out for. 

By Mattie Quinn • Jan. 7, 2015

Lessons learned: 3 takeaways from the holiday season

Holiday sales pretty much lined up with expectations in 2014. But what lessons did retailers learn to help them succeed in 2015?

By Daphne Howland • Jan. 5, 2015

First programmatic ad platform for Apple Watch launches

Mobile marketing firm TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

Target's Annie ads draw ire

Target's choice of models for its Annie-themed line has sparked an online petition demanding the removal of in-store ads. 

By Daphne Howland • Jan. 2, 2015

Mobile ads poised to 'explode' in growth: BI Intelligence

Mobile commerce growth looks like it will be matched by mobile advertising growth.

By Daphne Howland • Dec. 23, 2014

RadioShack marketing chief leaving

Chief marketing officer Jennifer Warren has departed the struggling retailer’s ranks.

By Daphne Howland • Dec. 21, 2014

Twitter adds mobile marketing capabilities

Marketers can now target users according to their specific carriers and devices.

By Daphne Howland • Dec. 18, 2014

Rite Aid testing 3-D kiosks

Shoppers in New York and Los Angeles will be able to view wellness information and receive promotions via enhanced images.

By Daphne Howland • Dec. 18, 2014