Marketing: Page 211
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Mobile email revenue continues growth post-holidays, increasing 12% in 1Q
Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.
By Wendy Parish • June 10, 2015 -
Walgreens launches campaign asking for summer beauty tips
The drugstore chain hopes to drive engagement with the Challenged social app.
By Ian P. Murphy • June 10, 2015 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Sam's Club unveils new member benefits
Sam's Plus members can now get a limited number of free prescription drugs in the 35 states that permit such a service.
By Ian P. Murphy • June 9, 2015 -
Apple adds several loyalty cards to Apple Pay
The company has also rebranded its Passbook app to Wallet.
By Daphne Howland • June 9, 2015 -
Facebook to offer free beacons to retailers using Place Tips
Beacons could drive some $4.1 billion of U.S. store sales in 2015, and Facebook's new initiative could propel that further.
By Daphne Howland • June 9, 2015 -
Deep Dive
Pocket the punch card: Loyalty, rewards programs shift to mobile platform
Smartphones offer a reliable way for retailers to reach customers.
By Ian P. Murphy • June 3, 2015 -
Instagram improves ad targeting, plans expansion to all brands
Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.
By Wendy Parish • June 3, 2015 -
Amazon unveils Pinterest-like 'stream' layout on site
The new visual platform says it offers "beautiful things, updated daily."
By Ian P. Murphy • June 2, 2015 -
Retrieved from Apple on September 09, 2014
Retailers see Apple Watch as emerging marketing opportunity
Apps that perform a simple, specific function lead the way for wearables.
By Ian P. Murphy • May 29, 2015 -
Will the sharing economy shake up retail?
'NOwners' cite sustainability in buying or renting used goods.
By Ian P. Murphy • May 29, 2015 -
Gildan takes aim at retail underwear market with new ads
Apparel wholesaler targets women, millennials in new push.
By Ian P. Murphy • May 28, 2015 -
'Brand Mavens' key to retailers' long-term success: report
Survey identifies a new segment of loyal, influential consumers.
By Ian P. Murphy • May 27, 2015 -
Deep Dive
How retailers use gamification to drive engagement
Gaming strategies increase interaction and engagement, especially for mobile apps.
By Ian P. Murphy • May 26, 2015 -
Luxury retailer Coach lays off Canadian part-time employees
The chain plans to concentrate on full-time employees to build customer relationships.
By Ian P. Murphy • May 26, 2015 -
Google launches shopping ads for YouTube
TrueView Ads to run alongside video content.
By Ian P. Murphy • May 22, 2015 -
Deep Dive
How programmatic marketing continues to revolutionize media buys
Automated systems have conquered marketers' early misgivings to dominate digital spend.
By Ian P. Murphy • May 20, 2015 -
eMarketer: Retail driving digital ad growth
Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year.
By Wendy Parish • May 20, 2015 -
Nordstrom's new m-commerce: Shop by text
TextStyle allows salespersons to communicate item information to customers, who can then opt to buy through text.
By Ian P. Murphy • May 20, 2015 -
Amazon Web Services to open NYC popup
Amazon Web Services is the quiet money-maker for the e-retail giant, providing cloud service for many companies.
By Daphne Howland • May 20, 2015 -
Costco launches gamified referral campaign
The program rewards current members with Procter & Gamble goods.
By Ian P. Murphy • May 19, 2015 -
Target cutting back on processed foods promotions: WSJ
The retailer is emphasizing other grocery categories like fresh and healthy foods.
By Carolyn Heneghan • May 18, 2015 -
Deep Dive
Retail Therapy: Ikea wants to serve you breakfast in bed
And Whole Foods is looking to attract all the hip cool kids.
By Kelsey Lindsey • May 15, 2015 -
Study: Browsing Pinterest leads to purchase
But despite increased traffic and proven influence on purchases, the site says it still has no plans to add a “Buy” button to its advertising options.
By Ian P. Murphy • May 14, 2015 -
Retrieved from Target on April 30, 2015
Deep DiveThe good and bad of couture collaborations
Stores seeking a cheap-and-chic image with limited-edition collections need to know both the benefits and challenges of these collaborations.
By Ian P. Murphy • May 13, 2015 -
Deep Dive
Wage increases bring retailers positive PR—sometimes
While the majority of Americans support an increase to the minimum wage, businesses' opposition to workers' demands isn't quickly forgotten.
By Ian P. Murphy • May 13, 2015