Marketing: Page 210
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Is Under Armour a 'trademark bully'?
As the sports apparel retailer is learning, sometimes even legit brand protection can be a public relations mistake.
By Daphne Howland • Aug. 20, 2015 -
Deep Dive
Retailers are finding that 'sustainable' sells
As demand increases, more retailers are pointing consumers to ecofriendly and cause-conscious products in their stores.
By Ian P. Murphy • Aug. 19, 2015 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Retrieved from Ebay on June 04, 2015
Survey: Marketplace sites own top of funnel
Consumers are more likely to initiate their shopping journey on a multiple-brand marketplace or their favorite website, according to the new survey.
By Ian P. Murphy • Aug. 19, 2015 -
Report outlines four types of millennial consumer
Contrary to popular belief, not all of the 85 million-strong demographic are digital extroverts, the report says.
By Ian P. Murphy • Aug. 18, 2015 -
Refinery29 debuts 'Here and Now' to boost brands' access to influencers
Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.
By David Kirkpatrick • Aug. 17, 2015 -
Another Target merchandising executive is leaving
The news comes as the company retools its grocery and pharmacy strategy.
By Ian P. Murphy • Aug. 17, 2015 -
Back-to-school advertising continues despite seasonal creep
But marketers are scaling back on longer ad schedules and the length of commercials.
By Ian P. Murphy • Aug. 17, 2015 -
Global Brands looks to China for sales
The company is in talks with e-commerce giants Alibaba and JD.com.
By Ian P. Murphy • Aug. 13, 2015 -
Amazon to eliminate Product Ads
The marketplace suggests using Sponsored Products and text ads instead.
By Ian P. Murphy • Aug. 13, 2015 -
Deep Dive
Why shopping apps are struggling to break out
While apps are a great way to build loyalty, retailers are still limited by the small amount of apps a consumer will actually use regularly on their phones.
By Ian P. Murphy • Aug. 12, 2015 -
Instagram poses an attractive bet for fashion and beauty brands
Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.
By David Kirkpatrick • Aug. 12, 2015 -
Facebook brings new ad formats to mobile apps
The social network also expanded targeting options for third-party advertisers.
By Ian P. Murphy • Aug. 12, 2015 -
IPO filings reveal Neiman Marcus's omnichannel ambitions and strategy
The department store chain is focused on expanding its digital presence.
By Ian P. Murphy • Aug. 11, 2015 -
Instagram's newly opened API boosts ads and measurement
Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.
By David Kirkpatrick • Aug. 10, 2015 -
IoT information at work in digital marketing
In a recent survey, more than half of executives say machine data is helping them target customers.
By Ian P. Murphy • Aug. 10, 2015 -
Adidas launches new line for female teen athletes
Hoping to capitalize on the growing market for female athletes, the new adigirl line emphasizes performance, individuality, and empowerment.
By Ian P. Murphy • Aug. 7, 2015 -
Desktop trumps mobile when it comes to email conversion
Movable Ink’s analysis of email conversions is a fairly clear indication that mobile doesn't yet provide a completely purchase-friendly ecosystem.
By Daphne Howland • Aug. 7, 2015 -
Retail marketers shouldn't ignore mobile wallets
The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.
By David Kirkpatrick • Aug. 6, 2015 -
Elizabeth Arden: Pinterest fails to create traction
The beauty brand quietly abandoned the platform, citing lack of engagement.
By Ian P. Murphy • Aug. 6, 2015 -
Twitter taps Shopify to bring 'Buy' button to more marketers
The e-commerce platform works with more than 100,000 retailers.
By Ian P. Murphy • Aug. 6, 2015 -
Personalization failing to meet its potential: study
VentureBeat appears to have uncovered another instance of retailers and marketers having more and even better data...without the improved abilities to leverage it.
By Daphne Howland • Aug. 6, 2015 -
Imgur, 'Pinterest for guys,' takes promoted posts out of beta
The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.
By David Oliver • Aug. 5, 2015 -
Advertising on Instagram just got easier thanks to new API
The move will automate campaign planning and open the platform to smaller advertisers.
By Ian P. Murphy • Aug. 5, 2015 -
Marketers don't have time to manage digital: Survey
Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.
By Ian P. Murphy • Aug. 5, 2015 -
From now on Target is just Target, except when it's SuperTarget
The retailer is renaming its 14 urban CityTarget and TargetExpress stores simply “Target,” but is sticking with its grocery-intensive “SuperTarget”.
By Daphne Howland • Aug. 5, 2015
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