Apple Monday said it has rebranded its Passbook app to “Wallet,” and boosted Wallet’s features to integrate with Apple Pay.
Store-branded credit cards from the likes of BJ’s, Kohl’s, and J.C. Penney will be available in Apple Pay — and the inclusion of Kohl’s means that another MCX retailer has joined up with Apple. Several retailers' loyalty cards will also rack up points via Wallet.
Trader Joe’s, a popular and growing U.S. grocery store, also said that its new NFC-enable POS system will allow the retailer to accept Apple Pay (and other NFC-enabled payment systems, like Google Wallet).
On the heels of news that Apple Pay was missing Apple’s goals for widespread adoption, the company announced several details about the payment system that could help boost adoption. While many have noted that people are concerned about payment security, the lag in adoption is likely more a matter of “change is hard,” several experts told Retail Dive earlier this year.
“Even though you’re still leveraging your card, it is still a significant change as far as the usage,” says Matt Schulz, senior industry analyst at CreditCards.com. “People with cards have been using them the exact same way for decades. When you introduce something new, change is hard, especially when it involves people’s money.”