Marketing: Page 216
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Kohl's sees dramatic growth in app users
The retailer's loyalty program has helped Kohl's beat Uber, Nike, and Tinder in growth.
By Ian P. Murphy • May 4, 2015 -
Dick's Sporting Goods to unveil first campaign targeting women
The sporting goods chain is targeting a growing segment of apparel buyers.
By Ian P. Murphy • April 30, 2015 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Google ends grid view for marketing e-mails
Gmail users preferred subject-line marketing messages.
By Ian P. Murphy • April 30, 2015 -
Deep Dive
Women's sportswear: Once last, now gaining fast
Sports apparel is no longer just about performance, but also technology and fashion. And in all categories, women are driving the market in a major way.
By Daphne Howland • April 29, 2015 -
Deep Dive
When push comes to buy: Leveraging the power of the push notification
Push alerts have emerged as a favorite mobile-native marketing tool and a way to directly interact with the customer.
By Ian P. Murphy • April 29, 2015 -
J.C. Penney names new marketing head
Mary Beth West will step down from the retailer's board to take the CMO role.
By Ian P. Murphy • April 29, 2015 -
Retrieved from Amazon on March 12, 2015
Deep DiveICYMI: How retailers can separate five star reviews from the fakes
Some fake reviews are funny, but most erode trust at a time when customers increasingly turn to them when making purchase decisions.
By Daphne Howland • April 28, 2015 -
Style.com to become e-commerce site
Condé Nast will transition fashion coverage to Vogue.com after the move.
By Ian P. Murphy • April 28, 2015 -
As part of image overhaul, Abercrombie puts the shirts back on
The changes are the final steps Abercrombie is taking away from ex-CEO Mike Jeffries, who was big on the shirtless models. But is it all too late?
By Daphne Howland • April 27, 2015 -
Twitter invests in beacon marketing startup Swirl
The startup received $18 million from Twitter and others in its latest funding round.
By Ian P. Murphy • April 24, 2015 -
NetSuite to buy email marketing firm Bronto Software for $200M
NetSuite's e-commerce platform plans to bolster its offering with Bronto's e-mail marketing capabilities.
By Ian P. Murphy • April 24, 2015 -
Mobile drives surge in digital advertising: IAB
Digital spend reached nearly $50 billion in 2014, with retailers leading the growth.
By Ian P. Murphy • April 23, 2015 -
Deep Dive
How American Apparel's new ads could save it from a 'culture of sleaze'
The new marketing techniques mark the start of American Apparel's transition to a cleaned-up corporate culture.
By Ian P. Murphy • April 22, 2015 -
Retailers beware: 'Mobilegeddon' could affect 44% of Fortune 500 websites
The search engine update will reward 'mobile-friendly' sites.
By Ian P. Murphy • April 22, 2015 -
Home Depot revives the winter holidays with new Cyber Week
The chain borrows the holiday term for an out-of-season springtime promo.
By Ian P. Murphy • April 21, 2015 -
Staples shakes up merchant chief position ahead of merger
The retailer named Peter J. Scala its EVP of merchandising, replacing Mike Edwards who has left Staples, effectively immediately.
By Daphne Howland • April 21, 2015 -
LinkedIn opens pilot of new social content app
Right now Buffer and Hootsuite dominate this area, though LinkedIn has the advantage of its corporate focus.
By Daphne Howland • April 21, 2015 -
Yahoo and Microsoft renegotiate search partnership
Yahoo will control more search results and plans to expand its mobile search efforts.
By Ian P. Murphy • April 20, 2015 -
Foot Locker's first mobile app features 'Shoemoji'
The app also includes a release calendar of new sneaker styles.
By Ian P. Murphy • April 20, 2015 -
Facebook amps up fight against fake likes
Pattern recognition is helping block three times more fakes.
By Ian P. Murphy • April 20, 2015 -
Uniqlo to collaborate with former French Vogue editor
Uniqlo continues to work with less popularly-known style mavens that are powerhouses within the fashion world.
By Daphne Howland • April 17, 2015 -
The North Face enters into athletics space with new campaign
The company wants to go head-to-head with Nike, Reebok, and others.
By Ian P. Murphy • April 16, 2015 -
Deep Dive
When a social media campaign violates the law
A campaign may be hot on social media, but retailers who fail to disclose that they paid for the buzz are playing with fire.
By Daphne Howland • April 15, 2015 -
Programmatic moves beyond display ads
Options like homepage takeovers and pushdowns will soon be automated.
By Wendy Parish • April 15, 2015 -
Deep Dive
A look at Plenti, America's first retail loyalty coalition
Through Plenti, the coalition of several retailers and American Express that will launch next month, consumers will be able to use one retailer's rewards to shop at another.
By Daphne Howland • April 14, 2015
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