Marketing: Page
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Report: Amazon wins 44% of shoppers' online searches, easily beating Google
E-commerce marketers may think that search engines are their biggest impediment to personalization, but more people than ever are using Amazon to research products.
By Daphne Howland • Oct. 6, 2015 -
Study: Mobile accounts for 52% of e-commerce traffic
But while mobile now originates more traffic, it still doesn't close sales.
By Ian P. Murphy • Oct. 6, 2015 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Twitter names Jack Dorsey new permanent CEO
Dorsey will also continue to serve as CEO of Square. While he will remain on the board for Twitter, he will step down as its chairman.
By Natalia Angulo • Oct. 5, 2015 -
Zappos takes on Google in promotional standoff
In a lighthearted prank, the online retailer accepted cupcakes in exchange for more-valuable prizes.
By Ian P. Murphy • Oct. 5, 2015 -
Email is key to Bonobos' marketing strategy
The men's retailer segments and targets up to five messages per day to customers.
By Ian P. Murphy • Oct. 2, 2015 -
Knomi aims to drive foot traffic at upscale boutiques
Discovery app employs beacons to alert shoppers of favorite items nearby.
By Ian P. Murphy • Oct. 2, 2015 -
Facebook now targets ads based on user dwell times
Millennials consume mobile ads 2.5 times as fast as baby boomers.
By Ian P. Murphy • Oct. 1, 2015 -
Mobile coupon app Ibotta wins $40M in funding
The app has 10 million downloads to date.
By Ian P. Murphy • Oct. 1, 2015 -
Deep Dive
Why caution is best when it comes to sharing fans' posts
By failing to get explicit consent from fans to share their posts on social media, retailers have much to lose and little to gain.
By Daphne Howland • Sept. 30, 2015 -
Twitter rolls out 'buy now' button to major e-commerce platforms
Retailers working with Bigcommerce, Demandware, and Shopify can now sell items directly from a tweet.
By Kelsey Lindsey • Sept. 30, 2015 -
YouTube to bring native shoppable ads to videos
The new advertising option will allow retail marketers to place TrueView Cards within organic videos that feature their product.
By David Kirkpatrick • Sept. 30, 2015 -
Independent board will help Adblock Plus clear ads
Parent now takes payments from companies whose ads it deems 'acceptable.'
By Ian P. Murphy • Sept. 30, 2015 -
Jet enlists old-school ads in push for awareness
TV and direct mail are important to the startup for their long-tail benefits.
By Ian P. Murphy • Sept. 30, 2015 -
Yahoo CEO: To short-circuit ad blocking, create better ads
This year's Advertising Week keynote calls upon advertisers to improve transparency.
By Ian P. Murphy • Sept. 29, 2015 -
Deep Dive
How retail marketers can use data to personalize holiday campaigns
With less than 100 days until Christmas, it's time to start thinking about holiday marketing campaigns.
By Natalia Angulo • Sept. 29, 2015 -
Deep Dive
Customer trust: Hard won, easily lost
Retailers have an enormous number of opportunities—online, in store, on mobile, and through marketing—to forge, maintain, or break their customers’ trust.
By Daphne Howland • Sept. 28, 2015 -
Advertising Week to take on ad blocking
The new software poses a threat to growing revenues in the digital space.
By Ian P. Murphy • Sept. 28, 2015 -
Advertisers try new methods to tap into millennial market
Emojis, apps, and events are helping create value for young consumers.
By Ian P. Murphy • Sept. 28, 2015 -
Retrieved from Ebay on September 24, 2015
Rebecca Minkoff's flagship store is wired for sales
Touchscreens in fitting rooms powered by eBay have helped triple expected clothing sales at the store.
By Ian P. Murphy • Sept. 24, 2015 -
Samsung reveals first Samsung Pay numbers
But the system's unique option to be used at magnetic-strip point of sale systems may have come too late.
By Daphne Howland • Sept. 24, 2015 -
J.C. Penney promotes new chief merchant from its own ranks
J.C. Penney is among the retailers sticking with the old-fashioned chief merchant rather than algorithm-centric executives.
By Daphne Howland • Sept. 24, 2015 -
Instagram now has 400 million users worldwide
More than 75% users live outside of the U.S., the company says.
By Ian P. Murphy • Sept. 24, 2015 -
Deep Dive
Pinterest is at a revenue crossroads
Pinterest recently hit the 100 million worldwide monthly active user milestone, but can it turn that audience into revenue?
By David Kirkpatrick • Sept. 23, 2015 -
Ulta launches national ad campaign in face of rising competition
The beauty retailer wants to reintroduce U.S. consumers to its brand as rival Sephora continues to grow.
By Daphne Howland • Sept. 23, 2015 -
Are we seeing the end of the chief merchant?
As many large retailers shift to an omnichannel environment, they have increasingly used data to guide their merchandising decisions.
By Daphne Howland • Sept. 22, 2015