AmEx promotes Apple Pay with prime time placement

The spot features a retrospective of classic campaigns. 

By Ian P. Murphy • Feb. 9, 2015

Walgreens to launch multicultural beauty line

Actress Eva Mendes is attached as Circa's creative director and spokesperson.  

By Ian P. Murphy • Feb. 9, 2015

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Tender moment at Target store goes viral

Store associates were spotted helping a teenager tie a tie and prepare him for a job interview. Now, the moment is getting nearly the same attention as the retailer's $8 million Grammys ad.

By Daphne Howland • Feb. 9, 2015

Tweets to appear in Google search results

Twitter will most likely benefit from increased visibility across devices. 

By Ian P. Murphy • Feb. 6, 2015

Victoria's Secret under plus-size pressure

In a year when Sports Illustrated is featuring its first plus-size swimsuit model, advocates and customers are increasingly asking for better products and service in that market.

By Daphne Howland • Feb. 6, 2015

Catalogs: Cashed out, or making a comeback?

Retailers and marketers are taking another look at print catalogs in an effort to drive omnichannel sales.  

By Ian P. Murphy • Feb. 4, 2015

Google reports growth in clicks, revenues for Q4

Price per click decreases 3% due to pressure from cheaper mobile ads. 

By Ian P. Murphy • Feb. 4, 2015

Paris court rules in favor of Guess in trademark suit

A series of trademark infringement cases brought by Gucci accused the retailer of lifting Gucci's patterns and designs. 

By Ian P. Murphy • Feb. 3, 2015

Majority of retailers say mobile all about brick-and-mortar

A new study shows that mobile is routinely being treated as a channel to increase sales at physical stores.

By Daphne Howland • Feb. 2, 2015

Gap shakes up management with customer experience in mind

The retailer eliminated the creative director position and says it will recalibrate for customer engagement. 

By Ian P. Murphy • Jan. 30, 2015

Sofia Vergara ends Kmart endorsement

The "Modern Family" actress's endorsement strategy seems to be going upscale. 

By Ian P. Murphy • Jan. 29, 2015

Beacons to help retarget ads based on in-store activity

A new partnership between Unacast and Total Communicator Solutions hopes to capture in-store shopping behavior to use when retargeting digital ads. 

By Ian P. Murphy • Jan. 28, 2015

Tumblr introduces sponsored content, agency services

The blogging platform's new Creatrs Network will match its most popular content creators with potential advertisers.

By Ian P. Murphy • Jan. 27, 2015

Consumer use of mobile apps smaller than retailers believe: study

A recent study found that 42% of smartphone users prefer to search on the mobile web, compared to 20% that prefer apps.

By Daphne Howland • Jan. 26, 2015

Online product reviews boosts conversion by 58%: study

A new study from Bazaarvoice also found that search engines favor the fresh, user-generated keywords customer reviews produce. 

By Ian P. Murphy • Jan. 25, 2015

YP to link mobile ads to desktop search

As omnichannel shopping becomes more commonplace, marketers are struggling to keep up with customers' cross-device habits. 

By Ian P. Murphy • Jan. 23, 2015

Victoria's Secret makes Super Bowl ad buy

The ad is the lingerie retailer's first Super Bowl buy since 2008. 

By Ian P. Murphy • Jan. 22, 2015

4 marketing disruptions to keep an eye on

From local targeting to private messaging, new trends in the space bring new challenges for marketers. 

By Wendy Parish • Jan. 21, 2015

eMarketer: Social media to grow by 5.4M users by 2016

The number of senior citizens on social sites is also expected to double in that time. 

By Wendy Parish • Jan. 21, 2015

Tastebud buys 'gamified data' startup SocialCrunch

The two Chicago startups will focus on integrating personalized mobile communication into malls.

By Daphne Howland • Jan. 20, 2015

J.C. Penney's 'Big Book' is back

CEO Mike Ullman cut production of the retailer’s famous catalog five years ago, but now he’s bringing it back.

By Daphne Howland • Jan. 20, 2015

Personalized email gaining traction with retailers: Listrak

More retailers are using email to communicate with customers without offering so many promotions, according to email marketing company Listrak.

By Daphne Howland • Jan. 16, 2015

Offline personalization just as important as email: report

While marketers experience huge uplift in conversion with offline personalization, only 23% of client-side marketers worldwide utilize the channel. 

By Kelsey Lindsey • Jan. 14, 2015

Study: Snapchat ads are working

After hesitation on how they would be received, a study shows that 44% of Snapchat's Brand Story viewers enjoyed the ads. 

By Wendy Parish • Jan. 14, 2015

Salesforce: 70% of marketers to increase social media ad spending in 2015

In a survey of 5,000 marketers, 70% said they also plan to increase content marketing in the new year. 

By Wendy Parish • Jan. 14, 2015