- Jet.com has hired former E-Trade CMO Liza Landsman as the company's new chief customer officer.
- According to Re/Code, Landsman's new role will oversee all aspects of the consumer experience, including marketing, branding, analytics, and engagement.
- The news comes a few weeks after yet-to-launch Jet raised $140 million in a new funding round, with total investments reaching $220 million.
According to previous Re/Code interviews with Jet.com founder and CEO Marc Lore, the company could have a $500 million marketing budget for its first five years.
The new member-based online marketplace has been touted as a potential competitor to Amazon, offering customers various modifications to their orders—from shipping speed to payment method—that could reduce the overall cost. Any operation providing shoppers with this amount of control will need a top notch customer service and marketing team.