Marketing: Page
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Amazon tries selling through one-click Prime Video product placements
Amazon and entertainment company Yoshimoto Kogyo are filming a series about Japanese cuisine that will enable Amazon Prime Japan viewers to use their TV remotes to purchase featured products.
By Dan O'Shea • Aug. 14, 2016 -
Wal-Mart halts price matching in another 300 stores
Instead of identifying which stores or regions are impacted by the move, Wal-Mart is only announcing the pricing program change inside the stores affected, with blue signs at registers alerting shoppers.
By Dan O'Shea • Aug. 11, 2016 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Study: 57% of back-to-school shoppers plan physical store purchases
A.T. Kearney found that back-to-school shoppers are spending more this year than last, and that most of them are open to using mobile devicces and promotions while they shop in-store.
By Dan O'Shea • Aug. 11, 2016 -
Alibaba aims to friend foreign firms seeking entry to Chinese market
The new AliLaunch program helps foreign companies sell products, find partners and navigate the numerous regulatory requirements imposed by China’s government.
By Dan O'Shea • Aug. 9, 2016 -
Deep Dive
Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)
The retail giant boasts an impressive sustainability record, but the company is strictly business about its accomplishments — for good reason, experts say.
By Kelsey Lindsey • Aug. 9, 2016 -
Nordstrom celebrates 50 years of Vans with back-to-school pop-ups
The venerable retailer has jumped all over the pop-up trend in an effort to shed its staid, upscale reputation.
By Daphne Howland • Aug. 8, 2016 -
PlaceIQ taps MasterCard shopper insights to beef up location data
The partnership promises to deliver the customer information retailers need to create compelling omnichannel experiences.
By Dan O'Shea • Aug. 3, 2016 -
Pokemon Go set to expand paid sponsorships
The blockbuster mobile game has been downloaded more than 100 million times and generates more than $10 million each day in revenue, according to analytics company App Annie.
By Dan O'Shea • Aug. 3, 2016 -
Old Navy taps Amy Schumer for back-to-school ad campaign
Schumer, known for her raunchy, satirical body-positivity, is a bold choice for the brand.
By Daphne Howland • Aug. 3, 2016 -
Abercrombie brightening up stores, look with rebrand
The new campaign features more diverse (and clothed) models.
By Daphne Howland • July 29, 2016 -
Deep Dive
Q&A: Why retailers should keep an eye on Amazon and the growing B2B market
"The unavoidable fact is that Amazon has so many eyeballs on it, that you can't afford not to partner with Amazon."
By Dan O'Shea • July 28, 2016 -
Nordstrom makes social media push to promote anniversary sale
The retailer is posting Instagram photos of apparel combinations with the hashtag #OOTD (Outfit of the Day) and engaging with customers on Snapchat.
By Dan O'Shea • July 26, 2016 -
Foot Locker turns to Adidas, James Harden for back-to-school campaign
The tongue-in-cheek commercial features a variety of Adidas apparel, in particular its popular Ultra Boost sneakers.
By Corinne Ruff • July 25, 2016 -
Sephora launches first-ever Tinder ad campaign
The beauty retailer is rolling out two new features on its mobile website to help customers search its massive inventory.
By Daphne Howland • July 22, 2016 -
Nike pins hopes of rally on Rio Olympics, basketball business
The sportswear giant, beset by flat sales in North America and an inventory glut, says things are on the rebound, and analysts mostly agree.
By Daphne Howland • July 22, 2016 -
Deep Dive
How brands can leverage the Pokemon Go craze—and what they can learn from it
The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.
By David Kirkpatrick • July 20, 2016 -
Facebook study finds many holiday shoppers turn to mobile
Online purchases made on mobile devices increased 33% in the holiday season last year.
By Daphne Howland • July 20, 2016 -
Adidas outlines turnaround amid heavy competition
The sportswear company's U.S. chief also resorted to a bit of trash-talking towards rival Under Armour's sponsored athletes.
By Daphne Howland • July 20, 2016 -
McDonald's goes for Pokemon Go sponsorship in Japan
The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.
By Dan O'Shea • July 19, 2016 -
Urban Outfitters gets political with anti-Trump swag
The retailer's “IDK NOT TRUMP THO” T-shirt is a hit with its target consumer.
By Daphne Howland • July 19, 2016 -
GameStop sales double, courtesy of Pokemon Go craze
The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.
By Dan O'Shea • July 18, 2016 -
Facebook adds tools to help mobile apps attract active users
Retail marketers use the social media empire's tools to find new users most likely to buy on their apps.
By Dan O'Shea • July 18, 2016 -
Retailers flaunt charitable networks in back-to-school push
Target, Kohl’s and J.C. Penney are touting their support of classrooms, kids and other educational programs.
By Daphne Howland • July 18, 2016 -
Google slammed with new EU antitrust charges over shopping search
The charges are the third set from European antitrust regulators.
By Daphne Howland • July 15, 2016 -
Malls turn to climbing walls, medical offices for new anchors
These types of businesses provide customers with interactive “experiences” that are distinct from shopping—and don’t face competition from the likes of Amazon and other online retailers.
By Daphne Howland • July 15, 2016