Zulily redesigns website for improved personalization

The site will now deliver offers customized to users' needs. 

By Ian P. Murphy • May 7, 2015

Tight squeeze: How marketers can cope with Apple Watch's limited real estate

With just over one square inch of interface, the wearable favors simplified apps.  

By Ian P. Murphy • May 6, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Mobile takes lead in search: Google

The company is introducing mobile-friendly ad formats to meet demand. 

By Ian P. Murphy • May 6, 2015

Macy's promotes Mother's Day via social

The department store will donate $3 for every post to Instagram, Tumblr, and Twitter. 

By Ian P. Murphy • May 5, 2015

First-ever US cross-brand loyalty program Plenti is live

But Plenti's exclusivity could limit the program’s reach into some areas of the U.S. 

By Daphne Howland • May 5, 2015

Amazon surges in UK social shopping

Twitter hashtags #AmazonCart and #AmazonBasket drive growth. 

By Ian P. Murphy • May 4, 2015

Sunday circular aggregating app Retale snags $12M

The company has grown significantly in just a year and a half, and says that wearables will only accelerate that growth.

By Daphne Howland • May 4, 2015

Kohl's sees dramatic growth in app users

The retailer's loyalty program has helped Kohl's beat Uber, Nike, and Tinder in growth. 

By Ian P. Murphy • May 4, 2015

Dick's Sporting Goods to unveil first campaign targeting women

The sporting goods chain is targeting a growing segment of apparel buyers. 

By Ian P. Murphy • April 30, 2015

Google ends grid view for marketing e-mails

Gmail users preferred subject-line marketing messages. 

By Ian P. Murphy • April 30, 2015

Women's sportswear: Once last, now gaining fast

Sports apparel is no longer just about performance, but also technology and fashion. And in all categories, women are driving the market in a major way.

By Daphne Howland • April 29, 2015

When push comes to buy: Leveraging the power of the push notification

Push alerts have emerged as a favorite mobile-native marketing tool and a way to directly interact with the customer. 

By Ian P. Murphy • April 29, 2015

J.C. Penney names new marketing head

Mary Beth West will step down from the retailer's board to take the CMO role. 

By Ian P. Murphy • April 29, 2015

ICYMI: How retailers can separate five star reviews from the fakes

Some fake reviews are funny, but most erode trust at a time when customers increasingly turn to them when making purchase decisions. 

By Daphne Howland • April 28, 2015

Style.com to become e-commerce site

Condé Nast will transition fashion coverage to Vogue.com after the move.

By Ian P. Murphy • April 28, 2015

As part of image overhaul, Abercrombie puts the shirts back on

The changes are the final steps Abercrombie is taking away from ex-CEO Mike Jeffries, who was big on the shirtless models. But is it all too late?

By Daphne Howland • April 27, 2015

Twitter invests in beacon marketing startup Swirl

The startup received $18 million from Twitter and others in its latest funding round.

By Ian P. Murphy • April 24, 2015

NetSuite to buy email marketing firm Bronto Software for $200M

NetSuite's e-commerce platform plans to bolster its offering with Bronto's e-mail marketing capabilities.  

By Ian P. Murphy • April 24, 2015

Mobile drives surge in digital advertising: IAB

Digital spend reached nearly $50 billion in 2014, with retailers leading the growth. 

By Ian P. Murphy • April 23, 2015

How American Apparel's new ads could save it from a 'culture of sleaze'

The new marketing techniques mark the start of American Apparel's transition to a cleaned-up corporate culture.  

By Ian P. Murphy • April 22, 2015

Retailers beware: 'Mobilegeddon' could affect 44% of Fortune 500 websites

The search engine update will reward 'mobile-friendly' sites.   

By Ian P. Murphy • April 22, 2015

Home Depot revives the winter holidays with new Cyber Week

The chain borrows the holiday term for an out-of-season springtime promo.

By Ian P. Murphy • April 21, 2015

Staples shakes up merchant chief position ahead of merger

The retailer named Peter J. Scala its EVP of merchandising, replacing Mike Edwards who has left Staples, effectively immediately.

By Daphne Howland • April 21, 2015

LinkedIn opens pilot of new social content app

Right now Buffer and Hootsuite dominate this area, though LinkedIn has the advantage of its corporate focus.

By Daphne Howland • April 21, 2015

Yahoo and Microsoft renegotiate search partnership

Yahoo will control more search results and plans to expand its mobile search efforts. 

By Ian P. Murphy • April 20, 2015