Marketing: Page 206
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New software targets in-store social media interactions
The maker of a new digital software program says it can up conversions from shoppers' in-store social media interactions.
By Karen Talley • Dec. 10, 2014 -
'Bots' fraud will cause $6 billion loss in digital advertising next year
"Bots," automated applications that mimic people and take money away from brands, will pull away $6.3 million from advertisers next year, a new study says.
By Karen Talley • Dec. 9, 2014 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Sponsored by
How to Create a Wave of Engagement Using Customer Data
Sponsored by: SurfStitch, a top Australian surf and apparel retailer and winner of the 2014 ORIAS Best Pure Play Online award, leverages product, purchase, and customer data, imported by Windsor Circle, to engage customers at all areas of the customer lifecycle. In their first six months wit...
Dec. 9, 2014 -
Worldwide media ad sales to slow next year
With overall ad spending slowing in the U.S., digital is looking strong and may even change the advertising landscape.
By Karen Talley • Dec. 8, 2014 -
Deep Dive
9 biggest retail blunders of 2014
From offensive apparel to merchandise shortages, there are just some things you can’t blame on the weather or the economy.
By Daphne Howland • Dec. 8, 2014 -
Spending on digital advertising projected to surpass TV by 2017
In a sea of change that shows how powerful the web has become, advertisers will be spending more through digital avenues than they do on TV ads by 2017.
By Karen Talley • Dec. 8, 2014 -
Yahoo making major strides in mobile advertising
Yahoo is poised to become the number three player in mobile advertising, with its share of market expected to top Twitter next year.
By Karen Talley • Dec. 8, 2014 -
Pop-ups expected to bring in $2B this holiday season
New research finds that pop-ups are attracting consumers who want seasonal, unique, and local products.
By Daphne Howland • Dec. 8, 2014 -
Gap losing global CMO
Gap, which got a kick start from marketing chief Seth Farbman, is now going to have to soldier on without him.
By Karen Talley • Dec. 4, 2014 -
Deep Dive
Soon, retail holiday specials may not be so special
Shipping deals and price pressures can easily shape consumer expectations beyond the holidays.
By Daphne Howland • Dec. 4, 2014 -
Brick-and-mortar among Cyber Monday winners
The record-smashing sales of Cyber Monday favored retailers providing omnichannel services, including in-store pickup.
By Daphne Howland • Dec. 4, 2014 -
Amazon adds food takeout, delivery to local services
The e-retail giant is quietly launching a resource of local services that could also include travel.
By Daphne Howland • Dec. 4, 2014 -
Deep Dive
The New Black Friday: What the early numbers say about retail's big weekend
From sales to online traffic, retail observers can learn a lot from recent numbers behind this year's Black Friday and Cyber Monday.
By Kelsey Lindsey • Dec. 3, 2014 -
L.L. Bean, Amazon, Saks most responsive Black Friday weekend
It was a mixed bag at retailers' call centers over the Black Friday weekend.
By Karen Talley • Dec. 3, 2014 -
Simon Property Group and eBay create 'connected mall'
EBay and mall manager Simon Property Group have rolled out a digital directory aimed at upping the shopping experience.
By Karen Talley • Dec. 3, 2014 -
One Kings Lane loses merchandising exec at inopportune time
For one online retailer, employee departure stings.
By Karen Talley • Dec. 2, 2014 -
Deep Dive
The 9 biggest hits and misses of Cyber Monday and Black Friday
Retailers were on edge with reports that Black Friday sales fell precipitously. But, thanks in part to mobile, things may not be what they seem.
By Daphne Howland • Dec. 2, 2014 -
Cyber Monday social conversations focus on 'deals' and 'sales'
Though strong early in the Thanksgiving weekend, Cyber Monday social media mentions dropped on Sunday.
By Karen Talley • Dec. 2, 2014 -
Girl Scout cookies finally available online
Cookie lovers and Girl Scout troops alike have been waiting for this opportunity for years.
By Daphne Howland • Dec. 2, 2014 -
Cyber Monday sales up 8.1%: IBM
Mobile traffic and sales were up significantly, as they were throughout the Thanksgiving Day weekend.
By Daphne Howland • Dec. 2, 2014 -
Barry haynes [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
Billabong rebuilding brick-and-mortar network
CEO Neil Fiske says he believes that physical stores are key to a retailer's brand.
By Daphne Howland • Dec. 2, 2014 -
Thanksgiving weekend sales fall 11%: NRF
Consumers started shopping earlier this holiday season, and may be holding out for even better deals than the weekend had to offer.
By Daphne Howland • Dec. 1, 2014 -
Deep Dive
Is Cyber Monday just a myth?
Cyber Monday is a concept that has been around for more than a decade. But is it the monumental shopping day consumers think it is?
By Daphne Howland • Nov. 29, 2014 -
Twitter launches Twitter Offers: Discounts claimed through tweets
Users can send the tweeted discounts directly to their credit or debit card after linking it with Twitter.
By Kelsey Lindsey • Nov. 26, 2014 -
'Frozen' beats out Barbie for top holiday toy spot
Barbie is having trouble competing with Disney’s movie sensation as sales of the iconic doll continue to fall.
By Daphne Howland • Nov. 25, 2014