Instagram improves ad targeting, plans expansion to all brands

Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.

By Wendy Parish • June 3, 2015

Amazon unveils Pinterest-like 'stream' layout on site

The new visual platform says it offers "beautiful things, updated daily." 

By Ian P. Murphy • June 2, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Retailers see Apple Watch as emerging marketing opportunity

Apps that perform a simple, specific function lead the way for wearables.

By Ian P. Murphy • May 29, 2015

Will the sharing economy shake up retail?

'NOwners' cite sustainability in buying or renting used goods. 

By Ian P. Murphy • May 29, 2015

Gildan takes aim at retail underwear market with new ads

Apparel wholesaler targets women, millennials in new push. 

By Ian P. Murphy • May 28, 2015

'Brand Mavens' key to retailers' long-term success: report

Survey identifies a new segment of loyal, influential consumers. 

By Ian P. Murphy • May 27, 2015

How retailers use gamification to drive engagement

Gaming strategies increase interaction and engagement, especially for mobile apps. 

By Ian P. Murphy • May 26, 2015

Luxury retailer Coach lays off Canadian part-time employees

The chain plans to concentrate on full-time employees to build customer relationships. 

By Ian P. Murphy • May 26, 2015

Google launches shopping ads for YouTube

TrueView Ads to run alongside video content. 

By Ian P. Murphy • May 22, 2015

How programmatic marketing continues to revolutionize media buys

Automated systems have conquered marketers' early misgivings to dominate digital spend. 

By Ian P. Murphy • May 20, 2015

eMarketer: Retail driving digital ad growth

Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year. 

By Wendy Parish • May 20, 2015

Nordstrom's new m-commerce: Shop by text

TextStyle allows salespersons to communicate item information to customers, who can then opt to buy through text. 

By Ian P. Murphy • May 20, 2015

Amazon Web Services to open NYC popup

Amazon Web Services is the quiet money-maker for the e-retail giant, providing cloud service for many companies.

By Daphne Howland • May 20, 2015

Costco launches gamified referral campaign

The program rewards current members with Procter & Gamble goods.

By Ian P. Murphy • May 19, 2015

Target cutting back on processed foods promotions: WSJ

The retailer is emphasizing other grocery categories like fresh and healthy foods.

By Carolyn Heneghan • May 18, 2015

Retail Therapy: Ikea wants to serve you breakfast in bed

And Whole Foods is looking to attract all the hip cool kids.

By Kelsey Lindsey • May 15, 2015

Study: Browsing Pinterest leads to purchase

But despite increased traffic and proven influence on purchases, the site says it still has no plans to add a “Buy” button to its advertising options. 

By Ian P. Murphy • May 14, 2015

The good and bad of couture collaborations

Stores seeking a cheap-and-chic image with limited-edition collections need to know both the benefits and challenges of these collaborations. 

By Ian P. Murphy • May 13, 2015

Wage increases bring retailers positive PR—sometimes

While the majority of Americans support an increase to the minimum wage, businesses' opposition to workers' demands isn't quickly forgotten.  

By Ian P. Murphy • May 13, 2015

GameStop offers gamified 'Monster Hunt' promo

Players can win gift cards by using Google Maps to hunt monsters. 

By Ian P. Murphy • May 13, 2015

Chico's switches agencies for media and digital business

The retailer has chosen Zimmerman to handle its $36 million media and digital account.  

By Ian P. Murphy • May 13, 2015

Verizon inks $4.4B deal to buy AOL

The nation's largest wireless carrier will also acquire the site's digital content and ad platforms.

By Wendy Parish • May 12, 2015

Google: Almost half of video ads go unseen

YouTube ads perform somewhat better, the search engine reports. 

By Ian P. Murphy • May 12, 2015

CVS to review media account

The chain awarded creative to BBDO last year. 

By Ian P. Murphy • May 11, 2015

IBM to assist with Facebook's ad targeting

The software giant will contribute to the data driving Facebook's targeting tools. 

By Ian P. Murphy • May 7, 2015