Marketing: Page 205
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Deep Dive
How America's biggest retailers and shippers are preparing for the holiday season
The retail sphere is ramping up for this year's $616.9 million holiday season.
By Kelsey Lindsey • Nov. 7, 2014 -
Protestors notice change in Victoria's Secret campaign
The lingerie and apparel retailer has faced a backlash against its “Perfect Body” campaign, and it may not be over.
By Daphne Howland • Nov. 7, 2014 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Going abroad: 7 realities retailers should know before global expansion
Expanding to other countries can be a way to boost growth — but it can be trickier than retailers may realize.
By Daphne Howland • Nov. 6, 2014 -
Target selling some items at NYC's Story concept store
CEO Brian Cornell agreed to sell some Target products at the concept store after visiting Story's New York City location.
By Daphne Howland • Nov. 6, 2014 -
American Eagle's Aerie sales rise after nixing Photoshop
The lingerie brand has produced ads with thin and beautiful models who have visible flaws, and customers are buying it.
By Daphne Howland • Nov. 6, 2014 -
Deep Dive
From catalog to success: The evolution of 3 retailers
There are multiple ways to make it in retail. Here, a look at three retailers' unique beginnings, and the transformations that ensued as the brands took off.
By Alex Nowicki • Nov. 3, 2014 -
Deep Dive
Black Friday is coming: How to prepare for the kick-start of the holiday season
Faced with rising expenses and stagnant wages, nearly half of consumers have already started their holiday shopping. And they're looking for deals.
By Daphne Howland • Oct. 20, 2014
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