Marketing: Page 205
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Personalized email gaining traction with retailers: Listrak
More retailers are using email to communicate with customers without offering so many promotions, according to email marketing company Listrak.
By Daphne Howland • Jan. 16, 2015 -
Offline personalization just as important as email: report
While marketers experience huge uplift in conversion with offline personalization, only 23% of client-side marketers worldwide utilize the channel.
By Kelsey Lindsey • Jan. 14, 2015 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Study: Snapchat ads are working
After hesitation on how they would be received, a study shows that 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 14, 2015 -
Salesforce: 70% of marketers to increase social media ad spending in 2015
In a survey of 5,000 marketers, 70% said they also plan to increase content marketing in the new year.
By Wendy Parish • Jan. 14, 2015 -
Deep Dive
Big opportunity for retailers: Solving shopping cart abandonment
It's maddening that so many shoppers leave their online carts without buying. But the problem is fairly well understood, so there are things a marketer can do.
By Daphne Howland • Jan. 12, 2015 -
Tiffany & Co. features first same-sex couple in engagement ad
With its iconic Tiffany setting, the retailer helped define engagement rings; now it's showing the world how modern couples look.
By Daphne Howland • Jan. 11, 2015 -
Study: Majority of in-store mobile shoppers look to devices over employees for help
Shoppers are increasingly favoring mobile devices to obtain information while in stores, rather than asking for help from employees.
By Kelsey Lindsey • Jan. 7, 2015 -
Deep Dive
5 digital marketing trends to watch in 2015
It's a new year for digital marketing—here are some things to watch out for.
By Mattie Quinn • Jan. 7, 2015 -
Deep Dive
Lessons learned: 3 takeaways from the holiday season
Holiday sales pretty much lined up with expectations in 2014. But what lessons did retailers learn to help them succeed in 2015?
By Daphne Howland • Jan. 5, 2015 -
First programmatic ad platform for Apple Watch launches
Mobile marketing firm TapSense is confident, despite an uncertain wearables market.
By Wendy Parish • Jan. 5, 2015 -
Target's Annie ads draw ire
Target's choice of models for its Annie-themed line has sparked an online petition demanding the removal of in-store ads.
By Daphne Howland • Jan. 2, 2015 -
Mobile ads poised to 'explode' in growth: BI Intelligence
Mobile commerce growth looks like it will be matched by mobile advertising growth.
By Daphne Howland • Dec. 23, 2014 -
RadioShack marketing chief leaving
Chief marketing officer Jennifer Warren has departed the struggling retailer’s ranks.
By Daphne Howland • Dec. 21, 2014 -
Twitter adds mobile marketing capabilities
Marketers can now target users according to their specific carriers and devices.
By Daphne Howland • Dec. 18, 2014 -
Rite Aid testing 3-D kiosks
Shoppers in New York and Los Angeles will be able to view wellness information and receive promotions via enhanced images.
By Daphne Howland • Dec. 18, 2014 -
Rent the Runway rebrands
The fashion rental company has partnered with Redscout to revamp its voice, logo, identity, and more.
By Kelsey Lindsey • Dec. 16, 2014 -
Lowe's ups the ante on digital strategy
Working with native tools on Vine and Instagram, Lowe's customers can view home improvement projects from their inception to completion.
By Kelsey Lindsey • Dec. 16, 2014 -
Google buy button in the works
The company has a long way to go before implementing the e-commerce tool, but it would make a world of sense.
By Daphne Howland • Dec. 16, 2014 -
Deep Dive
10 companies that 'won' retail in 2014
Not all of these retailers had the biggest sales numbers of the year—but they caught our eye for a number of other reasons.
By Daphne Howland • Dec. 15, 2014 -
Nordstrom picks new media account agency
Nordstrom may want to go in a more digital direction with its new choice.
By Karen Talley • Dec. 11, 2014 -
Best Buy apologizes for 'Serial' tweet
The electronics retailer tried to take advantage of the hype surrounding the hit podcast, but just stuck its foot in its mouth.
By Wendy Parish • Dec. 11, 2014 -
Instagram surpasses Twitter with 300M monthly users
The photo-sharing app also said that it will start verifying brand accounts.
By Mattie Quinn • Dec. 11, 2014 -
Deep Dive
New York City's spectacular holiday windows
With holiday sales vital to the retail business, the holiday storefront may be more important than ever. Here, some New York City retailers that take the cake when it comes to holiday exhibitions.
By Daphne Howland • Dec. 10, 2014 -
EBay's iPad app takes on Pinterest look
EBay wants to draw in more business by changing the look of its iPad app to look less like Amazon's webpage.
By Karen Talley • Dec. 10, 2014 -
Deep Dive
Lessons learned: Early marketing takeaways from the holiday shopping season
It isn't enough to promote merchandise on the shelves this holiday season. Retail marketers should also heed lessons learned during the busiest shopping time of the year.
By Karen Talley • Dec. 10, 2014