Facebook introduces app analytics tool

The web dashboard will help marketers measure and calibrate campaigns within apps. 

By Ian P. Murphy • March 25, 2015

4 retailers going beyond the buy with mobile apps

These retailers are using mobile apps—including a few that don't even sell their wares—to build loyalty and reinforce positioning. 

By Ian P. Murphy • March 25, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Facebook to push for beauty advertisers

The social media company has hired former InStyle publisher Karin Tracy, who has deep connections with beauty brands.  

By Ian P. Murphy • March 24, 2015

Retailers take advantage of new Instagram app

The add-on allows users to create multiple-image collages easily. 

By Ian P. Murphy • March 24, 2015

Former Gap global CMO moves to Spotify

Seth Farbman was instrumental in revitalizing Gap's brand. 

By Ian P. Murphy • March 23, 2015

Lowe's to spruce up 10 winter-battered cities

Meanwhile, Americans are tackling their own weather-related projects and will spend plenty to do it.

By Daphne Howland • March 20, 2015

Second American Apparel ad banned in UK

The retailer's bodysuit ad was seen as an attempt to sexualize a child by UK authorities. 

By Ian P. Murphy • March 19, 2015

Macy's, Rite Aid join first cross-brand loyalty program in US

The concept of a “coalition loyalty” has worked elsewhere, and could be a game-changer here.

By Daphne Howland • March 18, 2015

Bitly to redirect links to in-app locations

The link shortening specialist has created a solution for a nagging problem for marketers. 

By Ian P. Murphy • March 17, 2015

Beacon use poised to blast off: report

Low-cost units will influence $4 billion in retail sales this year. 

By Ian P. Murphy • March 17, 2015

J.C. Penney CMO exits

Debra Berman was charged with revitalizing the department store's brand. 

By Ian P. Murphy • March 16, 2015

What the Apple Watch means for retail

The much-hyped smartwatch could have a huge impact on mobile wallet adoption and hyperlocal targeting. 

By Ian P. Murphy • March 16, 2015

Facebook buys shopping search engine TheFind

The e-commerce search engine could help improve localized results for Facebook's search. 

By Ian P. Murphy • March 16, 2015

Dolce and Gabbana faces backlash over IVF baby comments

Singer Elton John has joined a boycott of the luxury label after designer Domenico Dolce said that gay men having biological children was unnatural.

By Daphne Howland • March 16, 2015

The power of online reviews

Consumers want to see reviews good and bad, and expect to see them in every channel.

By Ian P. Murphy • March 13, 2015

Digital coupons surge at Wal-Mart

Digital coupon “events” online at Walmart.com jumped 18% in 2014, while Target’s fell 11%.

By Ian P. Murphy • March 12, 2015

New Ikea campaign focuses on 'Everyday Heroes'

Everyday household items get the hero treatment in a cheeky new spot.

By Ian P. Murphy • March 11, 2015

Wal-Mart adds 'Women Owned' logo to goods

The promotion is part of retailer's Global Women’s Economic Empowerment initiative. 

By Ian P. Murphy • March 11, 2015

Hispanic marketing moves into the mainstream

As the Latino population in the U.S. continues to rise, retailers like Wal-Mart and Target are introducing Hispanic themes into their general market advertisements. 

By Ian P. Murphy • March 11, 2015

Consumers want rewards for information: survey

The Accenture survey also found that most consumers want to limit retailers' access to their personal data. 

By Ian P. Murphy • March 10, 2015

Facebook opens valve on data firehose

Brand analytics specialist DataSift will aggregate and report topical data in response to brand queries. 

By Ian P. Murphy • March 10, 2015

Members only: 4 ways retailers are locking in loyal customers

Retailers have long run loyalty programs with special perks. But are paid memberships the future?

By Daphne Howland • March 9, 2015

UPS rolls out new campaign aimed at e-commerce

New ads will emphasize an expanding variety of delivery and logistic solutions for retailers. 

By Ian P. Murphy • March 8, 2015

Sephora launches two-day 'Flash' delivery membership

The cosmetics retailer also announced its new Innovation Lab and the expansion of in-store beacons to all locations.

By Daphne Howland • March 6, 2015

Twitter introduces new targeting option for ads

Twitter's new "partner audiences" are made of users who have already shown intent to purchase. 

By Ian P. Murphy • March 5, 2015