Marketing: Page 204
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Deep Dive
Is Cyber Monday just a myth?
Cyber Monday is a concept that has been around for more than a decade. But is it the monumental shopping day consumers think it is?
By Daphne Howland • Nov. 29, 2014 -
Twitter launches Twitter Offers: Discounts claimed through tweets
Users can send the tweeted discounts directly to their credit or debit card after linking it with Twitter.
By Kelsey Lindsey • Nov. 26, 2014 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
'Frozen' beats out Barbie for top holiday toy spot
Barbie is having trouble competing with Disney’s movie sensation as sales of the iconic doll continue to fall.
By Daphne Howland • Nov. 25, 2014 -
Wal-Mart's chief merchandising officer departs
Duncan Mac Naughton joined Wal-Mart in 2009, where he started as chief merchandising officer of Wal-Mart Canada.
By Kelsey Lindsey • Nov. 25, 2014 -
Nike will sponsor US Olympic team through 2020
Team USA will be outfitted in Nike for games in Pyeongchang, South Korea, Tokyo, and Rio for the Summer, Winter, and Paralympic Games.
By Daphne Howland • Nov. 24, 2014 -
Deep Dive
Retailers giving back this holiday season
For many retailers, it’s not just about racking up sales during this do-or-die time of year.
By Daphne Howland • Nov. 24, 2014 -
Report: Cyber Monday drives shoppers to stores
More than a third of shoppers will go to a physical store in search of Cyber Monday deals, according to a report by the International Council of Shopping Centers.
By Daphne Howland • Nov. 24, 2014 -
Old Navy gives a little in battle over plus-size apparel
The Gap Inc. brand has been criticized for charging women more than men for plus-sized jeans.
By Daphne Howland • Nov. 24, 2014 -
Deep Dive
Black Friday: A quick-and-dirty guide for retailers
From its unusual origins to key statistics, here's everything you need to know about retail's big day.
By Kelsey Lindsey • Nov. 21, 2014 -
Zappos opens first brick-and-mortar store
The e-commerce retailer has opened a 20,000 square-foot pop-up store near its Las Vegas headquarters.
By Daphne Howland • Nov. 21, 2014 -
Deep Dive
Are retailers ruining Thanksgiving?
There are two kinds of retailers this year: Those making a point of being open on Thanksgiving and those making a point of being closed. But what is the better strategy?
By Daphne Howland • Nov. 19, 2014 -
Target adds in-store features to shopping app
Maps, shopping lists, location services, and search are now live in time for the holidays.
By Daphne Howland • Nov. 18, 2014 -
49% of Hispanic shoppers saving holiday shopping for Black Friday
To capture the dollars of this powerful consumer group, retailers should employ some culturally relevant customer experiences.
By Daphne Howland • Nov. 18, 2014 -
Deep Dive
Are flash sales just a flash in the pan?
The flash sales model appealed to plenty of people for a while. But these days most of them seem to be investors, not consumers.
By Daphne Howland • Nov. 17, 2014 -
Wal-Mart announces 5 days of 'Black Friday'
The retailer is calling its event “New Black Friday,” running extended hours and special sales from Thanksgiving Day to Cyber Monday.
By Daphne Howland • Nov. 13, 2014 -
RadioShack scales back Thanksgiving Day hours after protests
The plan was to open all day beginning at 8 a.m., but the retailer will now close between noon and 5 p.m.
By Daphne Howland • Nov. 13, 2014 -
Deep Dive
Robots, tablets and apps: In-store tech beyond payments
Although all the talk these days seems to be centered around mobile payments, some retailers are getting geek-tastic about other in-store technologies.
By Daphne Howland • Nov. 11, 2014 -
RadioShack taps Weird Al for holiday ads
The retailer is once again celebrating its place outside of “cool” to get everyone’s attention.
By Daphne Howland • Nov. 10, 2014 -
Deep Dive
How America's biggest retailers and shippers are preparing for the holiday season
The retail sphere is ramping up for this year's $616.9 million holiday season.
By Kelsey Lindsey • Nov. 7, 2014 -
Protestors notice change in Victoria's Secret campaign
The lingerie and apparel retailer has faced a backlash against its “Perfect Body” campaign, and it may not be over.
By Daphne Howland • Nov. 7, 2014 -
Deep Dive
Going abroad: 7 realities retailers should know before global expansion
Expanding to other countries can be a way to boost growth — but it can be trickier than retailers may realize.
By Daphne Howland • Nov. 6, 2014 -
Target selling some items at NYC's Story concept store
CEO Brian Cornell agreed to sell some Target products at the concept store after visiting Story's New York City location.
By Daphne Howland • Nov. 6, 2014 -
American Eagle's Aerie sales rise after nixing Photoshop
The lingerie brand has produced ads with thin and beautiful models who have visible flaws, and customers are buying it.
By Daphne Howland • Nov. 6, 2014 -
Deep Dive
From catalog to success: The evolution of 3 retailers
There are multiple ways to make it in retail. Here, a look at three retailers' unique beginnings, and the transformations that ensued as the brands took off.
By Alex Nowicki • Nov. 3, 2014 -
Deep Dive
Black Friday is coming: How to prepare for the kick-start of the holiday season
Faced with rising expenses and stagnant wages, nearly half of consumers have already started their holiday shopping. And they're looking for deals.
By Daphne Howland • Oct. 20, 2014
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