Marketing: Page


  • Target takes programmatic in-house

    The retail giant has taken data management into its own hands with an internal private marketplace.

    By David Kirkpatrick • Dec. 9, 2016
  • Sears, Uber expand Shop Your Way rewards partnership to 23 more markets

    Since the program rolled out in New York City and Chicago in late September, more than 10,000 Shop Your Way members have linked their accounts to the Uber app, collectively earning more than $250,000 in points.

    By • Dec. 8, 2016
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Starbucks embraces conversational commerce, boosts personalization

    The forthcoming My Starbucks Barista conversational ordering feature allows customers to place orders via voice command or messaging to improve efficiency and encourage stronger customer loyalty and engagement.

    By • Dec. 7, 2016
  • Khloe Kardashian's Good American denim brand logs $1M in first-day sales

    The denim line, available on Good American's website and at Nordstrom, sold out twice since its launch, buoyed by a savvy social media marketing push.

    By • Dec. 7, 2016
  • Deep Dive

    Oh, Superman: The 10 worst toys of 2016

    Slimeballs, elephant pillows and Doomhammers are just a few of the dangers lurking in gift boxes this holiday season.

    By Jason Ankeny, Corinne Ruff • Dec. 7, 2016
  • Wayfair app lets shoppers visualize decor in their own homes

    View in Room allows customers to envision furniture and other Wayfair items inside their own living spaces.

    By • Dec. 6, 2016
  • Rent the Runway boosting physical store strategy with new flagship

    Like many e-commerce startups, the apparel rental company believes that stores are important to growing sales and connecting with customers.

    By • Dec. 6, 2016
  • Fanatics, Under Armour awarded 10-year MLB licensing deal

    While Under Armour gets the on-field glory, Fanatics may be the bigger winner in this deal.

    By • Dec. 5, 2016
  • Shopify acquires mobile app design house Tiny Hearts

    The two companies previously worked together to create a pop-up shop called Popify, as well as Shopify apps Frenzy and Skopkey.

    By • Dec. 5, 2016
  • Holiday season starts slow with 9% drop in ad spend

    Retailers’ ad budgets are in transition as shopping behaviors change.

    By Chantal Tode • Dec. 5, 2016
  • Deep Dive

    How luxury brands can revitalize stagnating sales

    Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.

    By Antonella Ciancio • Dec. 5, 2016
  • Deep Dive

    Why retailers are embracing rooftop gardens

    Fueled by consumers’ increased interest in local foods, more merchants are bringing growing in-house.

    By Keith Loria • Dec. 5, 2016
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    Retrieved from Amazon on November 21, 2016
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    Deep Dive

    How apparel brands can defend against Amazon's fashion rise

    The e-commerce giant is poised to become the largest U.S. clothing retailer by 2017, but brands are hesitant to sell on the marketplace.

    By Jessica Binns • Nov. 30, 2016
  • Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

    Two sets of data reinforce shopping’s omnichannel evolution. 

    By Chantal Tode • Nov. 30, 2016
  • Gucci passes Burberry on L2 Digital IQ Fashion index

    E-commerce and digital marketing are increasingly important to luxury sales growth, and brands are taking things up a notch while avoiding the elephant in the room — Amazon.

    By • Nov. 30, 2016
  • H&M unveils Wes Anderson holiday short starring Adrien Brody

    The fast-fashion retailer's hire of idiosyncratic filmmaker Anderson is quite a coup. 

    By • Nov. 29, 2016
  • Dick's Sporting Goods' latest software acquisition is a GameChanger

    The mobile scoring app gives users live updates on player performance and instant game recaps for 165,000 amateur baseball and softball teams.

    By • Nov. 28, 2016
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    Retrieved from Target on November 25, 2016
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    UPDATE Mobile shoppers fuel surging Black Friday online sales

    Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.

    By Corinne Ruff, Jason Ankeny • Nov. 25, 2016
  • Deep Dive

    6 shopping trends that will dominate Black Friday 2016

    Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here's what merchants need to know.

    By Jason Ankeny • Nov. 22, 2016
  • Lowe's, b8ta partner for smart home store-in-store program

    The home improvement retailer is spotlighting its Iris home energy management line alongside more than 40 other products from companies like Amazon, Lutron, Nest and Ring.

    By • Nov. 21, 2016
  • Google Shops set to roll out in Best Buy Canada locations

    The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.

    By • Nov. 20, 2016
  • Lowe's promotes Black Friday deals via Facebook Live

    The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.

    By • Nov. 20, 2016
  • Staples, Managed by Q partner to deliver more office services

    The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.

    By • Nov. 17, 2016
  • Facebook testing multi-product retail ads in news feeds

    The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.

    By • Nov. 15, 2016
  • Macy's taps social media to spread the Santa spirit

    The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.

    By David Kirkpatrick • Nov. 15, 2016