Marketing: Page
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Target takes programmatic in-house
The retail giant has taken data management into its own hands with an internal private marketplace.
By David Kirkpatrick • Dec. 9, 2016 -
Sears, Uber expand Shop Your Way rewards partnership to 23 more markets
Since the program rolled out in New York City and Chicago in late September, more than 10,000 Shop Your Way members have linked their accounts to the Uber app, collectively earning more than $250,000 in points.
By Dan O'Shea • Dec. 8, 2016 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Starbucks embraces conversational commerce, boosts personalization
The forthcoming My Starbucks Barista conversational ordering feature allows customers to place orders via voice command or messaging to improve efficiency and encourage stronger customer loyalty and engagement.
By Dan O'Shea • Dec. 7, 2016 -
Khloe Kardashian's Good American denim brand logs $1M in first-day sales
The denim line, available on Good American's website and at Nordstrom, sold out twice since its launch, buoyed by a savvy social media marketing push.
By Daphne Howland • Dec. 7, 2016 -
Deep Dive
Oh, Superman: The 10 worst toys of 2016
Slimeballs, elephant pillows and Doomhammers are just a few of the dangers lurking in gift boxes this holiday season.
By Jason Ankeny, Corinne Ruff • Dec. 7, 2016 -
Wayfair app lets shoppers visualize decor in their own homes
View in Room allows customers to envision furniture and other Wayfair items inside their own living spaces.
By Dan O'Shea • Dec. 6, 2016 -
Rent the Runway boosting physical store strategy with new flagship
Like many e-commerce startups, the apparel rental company believes that stores are important to growing sales and connecting with customers.
By Daphne Howland • Dec. 6, 2016 -
Fanatics, Under Armour awarded 10-year MLB licensing deal
While Under Armour gets the on-field glory, Fanatics may be the bigger winner in this deal.
By Dan O'Shea • Dec. 5, 2016 -
Shopify acquires mobile app design house Tiny Hearts
The two companies previously worked together to create a pop-up shop called Popify, as well as Shopify apps Frenzy and Skopkey.
By Dan O'Shea • Dec. 5, 2016 -
Holiday season starts slow with 9% drop in ad spend
Retailers’ ad budgets are in transition as shopping behaviors change.
By Chantal Tode • Dec. 5, 2016 -
Deep Dive
How luxury brands can revitalize stagnating sales
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.
By Antonella Ciancio • Dec. 5, 2016 -
Deep Dive
Why retailers are embracing rooftop gardens
Fueled by consumers’ increased interest in local foods, more merchants are bringing growing in-house.
By Keith Loria • Dec. 5, 2016 -
Retrieved from Amazon on November 21, 2016
Deep DiveHow apparel brands can defend against Amazon's fashion rise
The e-commerce giant is poised to become the largest U.S. clothing retailer by 2017, but brands are hesitant to sell on the marketplace.
By Jessica Binns • Nov. 30, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 30, 2016 -
Gucci passes Burberry on L2 Digital IQ Fashion index
E-commerce and digital marketing are increasingly important to luxury sales growth, and brands are taking things up a notch while avoiding the elephant in the room — Amazon.
By Daphne Howland • Nov. 30, 2016 -
H&M unveils Wes Anderson holiday short starring Adrien Brody
The fast-fashion retailer's hire of idiosyncratic filmmaker Anderson is quite a coup.
By Daphne Howland • Nov. 29, 2016 -
Dick's Sporting Goods' latest software acquisition is a GameChanger
The mobile scoring app gives users live updates on player performance and instant game recaps for 165,000 amateur baseball and softball teams.
By Dan O'Shea • Nov. 28, 2016 -
Retrieved from Target on November 25, 2016
UPDATE Mobile shoppers fuel surging Black Friday online sales
Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.
By Corinne Ruff, Jason Ankeny • Nov. 25, 2016 -
Deep Dive
6 shopping trends that will dominate Black Friday 2016
Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here's what merchants need to know.
By Jason Ankeny • Nov. 22, 2016 -
Lowe's, b8ta partner for smart home store-in-store program
The home improvement retailer is spotlighting its Iris home energy management line alongside more than 40 other products from companies like Amazon, Lutron, Nest and Ring.
By Dan O'Shea • Nov. 21, 2016 -
Google Shops set to roll out in Best Buy Canada locations
The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.
By Dan O'Shea • Nov. 20, 2016 -
Lowe's promotes Black Friday deals via Facebook Live
The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.
By Dan O'Shea • Nov. 20, 2016 -
Staples, Managed by Q partner to deliver more office services
The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.
By Dan O'Shea • Nov. 17, 2016 -
Facebook testing multi-product retail ads in news feeds
The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.
By Dan O'Shea • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.
By David Kirkpatrick • Nov. 15, 2016