Marketing: Page 208
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Wal-Mart incentivizes grocery pickup
The retail giant is offering customers $10 off their first orders in test markets.
By Ian P. Murphy • March 31, 2015 -
Williams-Sonoma releases mobile recipe app
The branded app brings favorite recipes and tools to mobile users.
By Ian P. Murphy • March 30, 2015 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Walgreens ends 'Be Well' directive
Employees at the drugstore chain are no longer required to issue the stock phrase upon checkout.
By Ian P. Murphy • March 27, 2015 -
Facebook introduces app analytics tool
The web dashboard will help marketers measure and calibrate campaigns within apps.
By Ian P. Murphy • March 25, 2015 -
Deep Dive
4 retailers going beyond the buy with mobile apps
These retailers are using mobile apps—including a few that don't even sell their wares—to build loyalty and reinforce positioning.
By Ian P. Murphy • March 25, 2015 -
Facebook to push for beauty advertisers
The social media company has hired former InStyle publisher Karin Tracy, who has deep connections with beauty brands.
By Ian P. Murphy • March 24, 2015 -
Retailers take advantage of new Instagram app
The add-on allows users to create multiple-image collages easily.
By Ian P. Murphy • March 24, 2015 -
Former Gap global CMO moves to Spotify
Seth Farbman was instrumental in revitalizing Gap's brand.
By Ian P. Murphy • March 23, 2015 -
Lowe's to spruce up 10 winter-battered cities
Meanwhile, Americans are tackling their own weather-related projects and will spend plenty to do it.
By Daphne Howland • March 20, 2015 -
Second American Apparel ad banned in UK
The retailer's bodysuit ad was seen as an attempt to sexualize a child by UK authorities.
By Ian P. Murphy • March 19, 2015 -
Macy's, Rite Aid join first cross-brand loyalty program in US
The concept of a “coalition loyalty” has worked elsewhere, and could be a game-changer here.
By Daphne Howland • March 18, 2015 -
Bitly to redirect links to in-app locations
The link shortening specialist has created a solution for a nagging problem for marketers.
By Ian P. Murphy • March 17, 2015 -
Beacon use poised to blast off: report
Low-cost units will influence $4 billion in retail sales this year.
By Ian P. Murphy • March 17, 2015 -
J.C. Penney CMO exits
Debra Berman was charged with revitalizing the department store's brand.
By Ian P. Murphy • March 16, 2015 -
Retrieved from Apple on September 09, 2014Deep Dive
What the Apple Watch means for retail
The much-hyped smartwatch could have a huge impact on mobile wallet adoption and hyperlocal targeting.
By Ian P. Murphy • March 16, 2015 -
Facebook buys shopping search engine TheFind
The e-commerce search engine could help improve localized results for Facebook's search.
By Ian P. Murphy • March 16, 2015 -
Dolce and Gabbana faces backlash over IVF baby comments
Singer Elton John has joined a boycott of the luxury label after designer Domenico Dolce said that gay men having biological children was unnatural.
By Daphne Howland • March 16, 2015 -
Deep Dive
The power of online reviews
Consumers want to see reviews good and bad, and expect to see them in every channel.
By Ian P. Murphy • March 13, 2015 -
Digital coupons surge at Wal-Mart
Digital coupon “events” online at Walmart.com jumped 18% in 2014, while Target’s fell 11%.
By Ian P. Murphy • March 12, 2015 -
New Ikea campaign focuses on 'Everyday Heroes'
Everyday household items get the hero treatment in a cheeky new spot.
By Ian P. Murphy • March 11, 2015 -
Wal-Mart adds 'Women Owned' logo to goods
The promotion is part of retailer's Global Women’s Economic Empowerment initiative.
By Ian P. Murphy • March 11, 2015 -
Deep Dive
Hispanic marketing moves into the mainstream
As the Latino population in the U.S. continues to rise, retailers like Wal-Mart and Target are introducing Hispanic themes into their general market advertisements.
By Ian P. Murphy • March 11, 2015 -
Consumers want rewards for information: survey
The Accenture survey also found that most consumers want to limit retailers' access to their personal data.
By Ian P. Murphy • March 10, 2015 -
Facebook opens valve on data firehose
Brand analytics specialist DataSift will aggregate and report topical data in response to brand queries.
By Ian P. Murphy • March 10, 2015 -
Deep Dive
Members only: 4 ways retailers are locking in loyal customers
Retailers have long run loyalty programs with special perks. But are paid memberships the future?
By Daphne Howland • March 9, 2015