Marketing: Page 208


  • Wal-Mart incentivizes grocery pickup

    The retail giant is offering customers $10 off their first orders in test markets. 

    By Ian P. Murphy • March 31, 2015
  • Williams-Sonoma releases mobile recipe app

    The branded app brings favorite recipes and tools to mobile users.  

    By Ian P. Murphy • March 30, 2015
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Walgreens ends 'Be Well' directive

    Employees at the drugstore chain are no longer required to issue the stock phrase upon checkout. 

    By Ian P. Murphy • March 27, 2015
  • Facebook introduces app analytics tool

    The web dashboard will help marketers measure and calibrate campaigns within apps. 

    By Ian P. Murphy • March 25, 2015
  • Deep Dive

    4 retailers going beyond the buy with mobile apps

    These retailers are using mobile apps—including a few that don't even sell their wares—to build loyalty and reinforce positioning. 

    By Ian P. Murphy • March 25, 2015
  • Facebook to push for beauty advertisers

    The social media company has hired former InStyle publisher Karin Tracy, who has deep connections with beauty brands.  

    By Ian P. Murphy • March 24, 2015
  • Retailers take advantage of new Instagram app

    The add-on allows users to create multiple-image collages easily. 

    By Ian P. Murphy • March 24, 2015
  • Former Gap global CMO moves to Spotify

    Seth Farbman was instrumental in revitalizing Gap's brand. 

    By Ian P. Murphy • March 23, 2015
  • Lowe's to spruce up 10 winter-battered cities

    Meanwhile, Americans are tackling their own weather-related projects and will spend plenty to do it.

    By March 20, 2015
  • Second American Apparel ad banned in UK

    The retailer's bodysuit ad was seen as an attempt to sexualize a child by UK authorities. 

    By Ian P. Murphy • March 19, 2015
  • Macy's, Rite Aid join first cross-brand loyalty program in US

    The concept of a “coalition loyalty” has worked elsewhere, and could be a game-changer here.

    By March 18, 2015
  • Bitly to redirect links to in-app locations

    The link shortening specialist has created a solution for a nagging problem for marketers. 

    By Ian P. Murphy • March 17, 2015
  • Beacon use poised to blast off: report

    Low-cost units will influence $4 billion in retail sales this year. 

    By Ian P. Murphy • March 17, 2015
  • Image attribution tooltip
    "J. C. Penney Co." by Chris Chan is licensed under CC BY 2.0
    Image attribution tooltip

    J.C. Penney CMO exits

    Debra Berman was charged with revitalizing the department store's brand. 

    By Ian P. Murphy • March 16, 2015
  • Image attribution tooltip
    Retrieved from Apple on September 09, 2014
    Image attribution tooltip
    Deep Dive

    What the Apple Watch means for retail

    The much-hyped smartwatch could have a huge impact on mobile wallet adoption and hyperlocal targeting. 

    By Ian P. Murphy • March 16, 2015
  • Facebook buys shopping search engine TheFind

    The e-commerce search engine could help improve localized results for Facebook's search. 

    By Ian P. Murphy • March 16, 2015
  • Dolce and Gabbana faces backlash over IVF baby comments

    Singer Elton John has joined a boycott of the luxury label after designer Domenico Dolce said that gay men having biological children was unnatural.

    By March 16, 2015
  • Deep Dive

    The power of online reviews

    Consumers want to see reviews good and bad, and expect to see them in every channel.

    By Ian P. Murphy • March 13, 2015
  • Digital coupons surge at Wal-Mart

    Digital coupon “events” online at Walmart.com jumped 18% in 2014, while Target’s fell 11%.

    By Ian P. Murphy • March 12, 2015
  • New Ikea campaign focuses on 'Everyday Heroes'

    Everyday household items get the hero treatment in a cheeky new spot.

    By Ian P. Murphy • March 11, 2015
  • Wal-Mart adds 'Women Owned' logo to goods

    The promotion is part of retailer's Global Women’s Economic Empowerment initiative. 

    By Ian P. Murphy • March 11, 2015
  • Deep Dive

    Hispanic marketing moves into the mainstream

    As the Latino population in the U.S. continues to rise, retailers like Wal-Mart and Target are introducing Hispanic themes into their general market advertisements. 

    By Ian P. Murphy • March 11, 2015
  • Consumers want rewards for information: survey

    The Accenture survey also found that most consumers want to limit retailers' access to their personal data. 

    By Ian P. Murphy • March 10, 2015
  • Facebook opens valve on data firehose

    Brand analytics specialist DataSift will aggregate and report topical data in response to brand queries. 

    By Ian P. Murphy • March 10, 2015
  • Deep Dive

    Members only: 4 ways retailers are locking in loyal customers

    Retailers have long run loyalty programs with special perks. But are paid memberships the future?

    By March 9, 2015