- Discount promotions platform RetailMeNot has partnered with Placed to offer marketing analytics to its promotional partners.
- Consumers named RetailMeNot’s mobile channel one of the top five places to begin shopping before visiting a brick-and-mortar store.
Retailers want proof that their promotions are working regardless of the number of devices and channels shoppers touch, and RetailMeNot’s new strategic alliance with Placed promises to supply its promotional partners with attribution information and analytics. Powered by a panel of 500,000 consumers, Seattle-based Placed specializes in measuring the impact of mobile ads on in-store traffic.
The discounting and promotions platform’s mobile site and app—winner of 2015’s Best Shopping App Webby—is one of the most popular ways for consumers to begin their shopping journeys, 90% of which still end in stores. Proving its impact would help RetailMeNot attract more advertisers.