Marketing: Page 2


  • Traffic including cars and a cyclist ride by a Bloomingdale's store under blue skies, as a nearby pedestrian crosses the street.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Bloomingdale’s turns 150 and Jerry Seinfeld models for Kith

    The department store has a slew of celebrations lined up and the sitcom star is just the latest in a history of unexpected models for the streetwear brand.

    By Retail Dive Staff • Sept. 9, 2022
  • Virtual exterior shot of a Bloomingdale's storefront that is in the sky. A zeppelin with the words 'big brown drone' hovers in the right corner.
    Image attribution tooltip
    Permission granted by Bloomingdale's

    Bloomingdale’s debuts virtual store during New York Fashion Week

    The iconic retailer’s digital space celebrates its 150th anniversary and provides access to exclusive collections from luxury brands.

    By Tatiana Walk-Morris • Sept. 9, 2022
  • Explore the Trendline
    Image attribution tooltip
    Cody Davis via Unsplash
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • Puma NITRO NFRNO and NITRO Fastroid Sneakers, debuting at NYFW
    Image attribution tooltip
    Courtesy of Puma

    Puma’s first metaverse experience ties NFTs to NYFW

    Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.

    By Chris Kelly • Sept. 8, 2022
  • Inside an Adore Me store
    Image attribution tooltip
    Courtesy of Adore Me

    Adore Me to host first live runway show at Fashion Week

    The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.

    By Tatiana Walk-Morris • Sept. 8, 2022
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Lowe’s chief marketing officer exits as company realigns structure

    The company is reorganizing its leadership structure, with its marketing team now reporting to Executive Vice President of Merchandising Bill Boltz.

    By Sept. 7, 2022
  • Gap materials for its fall 2022 campaign, "Icons."
    Image attribution tooltip
    Courtesy of Gap

    Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

    Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.

    By Jessica Deyo • Sept. 7, 2022
  • Pacsun launches Pacsun kids
    Image attribution tooltip
    Courtesy of Pacsun

    Consumers want gender-neutral clothing. Some retailers are listening.

    As demand grows for inclusive shopping experiences, brands are entering a category that changes the way labels and sizing work.

    By Sept. 7, 2022
  • A graphic that features Maybelline's new playable ad mini-game
    Image attribution tooltip
    Courtesy of Zynga

    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 6, 2022
  • Sam's Club
    Image attribution tooltip
    Courtesy of Sam's Club
    Column

    The Weekly Closeout: Sam’s Club raises membership prices and the majority of Americans approve of labor unions

    The warehouse club is hiking membership costs for the first time in a decade, and 71% of people in the U.S. now approve of the organizations.

    By Retail Dive Staff • Sept. 2, 2022
  • Image attribution tooltip
    Courtesy of Bed Bath & Beyond

    Bed Bath & Beyond to close stores, lay off staff as part of turnaround plan

    The retailer also announced it has secured $500 million in new financing and will sell shares to raise additional cash.

    By Aug. 31, 2022
  • Dog pulling on toy
    Image attribution tooltip
    Courtesy of Bark

    Bark inks deal to sell through Tractor Supply

    The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.

    By Aug. 30, 2022
  • 7Collection
    Image attribution tooltip
    Retrieved from 7-Eleven press release.

    7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’

    The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.

    By Brett Dworski • Aug. 25, 2022
  • Shopify bag logo and name. in front of a brick wall.
    Image attribution tooltip
    Courtesy of Shopify

    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 25, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
    Image attribution tooltip
    Retrieved from Walmart on August 24, 2022

    Walmart unveils rewards program for Walmart+ members

    Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.

    By Catherine Douglas Moran • Aug. 24, 2022
  • An exterior sign on a Macy's store.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Macy’s keeps a firm grip on inventory in Q2

    The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.

    By Aug. 23, 2022
  • A Bath and Body Works storefront
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Bath & Body Works launches nationwide loyalty program, app

    Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content. 

    By Aug. 23, 2022
  • Afterpay logo on a phone screen
    Image attribution tooltip
    Courtesy of Afterpay

    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Aug. 23, 2022
  • A purple Hanky Panky storefront in New York City.
    Image attribution tooltip
    Courtesy of Hanky Panky

    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • Women at bookstore choosing a book to buy
    Image attribution tooltip
    M_a_y_a via Getty Images
    Sponsored by Waze

    3 trends in retail you must know to attract on-the-go consumers

    Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.

    Aug. 22, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
    Image attribution tooltip
    Courtesy of American Eagle

    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Peter Adams • Aug. 19, 2022
  • Image attribution tooltip
    Cara Salpini for Retail Dive
    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Billboard advertisements on buildings in Times Square.
    Image attribution tooltip
    Stephen Chernin / Stringer via Getty Images

    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By Aug. 17, 2022
  • Walgreens storefront
    Image attribution tooltip
    Courtesy of Walgreens

    Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role

    Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.

    By Aug. 17, 2022
  • Kohl's storefront
    Image attribution tooltip
    Courtesy of Kohl's

    Kohl’s names chief marketing officer

    Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.

    By Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Peter Adams • Aug. 16, 2022