Study: Targeted offers deliver mobile customers

RetailMeNot says e-mail and apps are effective in driving e-commerce. 

By Ian P. Murphy • Oct. 28, 2015

Deloitte: Digital set to drive holiday shopping

Shoppers will use all channels to buy gifts for themselves and others this year. 

By Ian P. Murphy • Oct. 28, 2015

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

Facebook: A third of purchases are made via mobile

Facebook also said mobile buying through ads on its site is expected to grow 30% during the holiday season. 

By Ian P. Murphy • Oct. 27, 2015

Victoria's Secret leads retailers in social media engagement

The chain was No. 7 on the overall ranking of leading platforms, according to Shareablee. 

By Ian P. Murphy • Oct. 26, 2015

Google says mobile searches now outnumber desktop searches

The company also reported $18.7 billion in third-quarter revenues.

By Ian P. Murphy • Oct. 23, 2015

Burberry teases print campaign via Snapchat

The exclusive images will be availalbe for just 24 hours. 

By Ian P. Murphy • Oct. 23, 2015

Twitter beefing up customer service tools

Twitter will now help businesses link customers' Twitter handles with their own customer accounts. 

By Ian P. Murphy • Oct. 22, 2015

The past is key: A better way to employ personalized marketing

Thanks to data, retailers can take personalized marketing to all new levels. But is it going in the wrong direction?

By Daphne Howland • Oct. 21, 2015

Google refines search data tool to attract more retailers

The move comes as more customers are turning to Amazon to start their shopping research. 

By Daphne Howland • Oct. 21, 2015

H&M builds buzz behind Balmain collaboration

A runway show is the latest event in a six-month long social campaign. 

By Ian P. Murphy • Oct. 21, 2015

FTC ends probe of Wal-Mart's 'Made in USA' logos

The retailer has tweaked misleading product labels to more accurately reflect where items were really made.   

By Barbara Thau • Oct. 21, 2015

Pinterest targets $2.8 billion in revenue by 2018

The sharing platform looks to double its user base and monetize engagement in the future. 

By Ian P. Murphy • Oct. 20, 2015

Report: Carousel ads engage consumers more than static ads

As digital media becomes a bigger advertising platform for brands, the ROI from emerging ad vehicles moves into the spotlight.

By Barbara Thau • Oct. 20, 2015

Amazon sues more than 1000 over fake reviews

Positive reviews that are inauthentic erode customer trust in the long run, and Amazon is demonstrating zero tolerance for the practice.

By Daphne Howland • Oct. 19, 2015

After Costco loss, Amex's position slipping in the marketplace

Costco defection, higher swipe fees continue to hurt prestigious brand. 

By Ian P. Murphy • Oct. 16, 2015

Twitter launches new way for businesses to measure ad value

The micro-blogging site has been working to accelerate the growth rate of its user base, which is what CEO Jack Dorsey called "unacceptable."

By Barbara Thau • Oct. 16, 2015

Whole Foods cooking up cloud-based retail management system

The specialty grocer is betting on insights gleaned from advanced data analytics to counter encroachment by mainstream retailers.

By Barbara Thau • Oct. 15, 2015

Why retail marketers should jump on the mobile app install ads trend

According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.

By David Kirkpatrick • Oct. 14, 2015

Survey: Millennials leading the growth of sharing economy

51% of U.S. web users have now used at least one peer-to-peer company to access goods and services.

By Ian P. Murphy • Oct. 14, 2015

Target focuses on millennial Latinas with Jane the Virgin integration

In an effort to attract U.S. Hispanics, the chain becomes a prominent part of the sitcom's lead character's persona. 

By Ian P. Murphy • Oct. 13, 2015

Facebook testing shopping section in e-commerce push

The social media site also announced quick-loading “Canvas” ads aimed to solve a couple basic problems of mobile shopping.

By Daphne Howland • Oct. 13, 2015

Magazine publishers offer money-back guarantee for ads

Publishers will offer refunds or free pages if ads don't deliver sales. 

By Ian P. Murphy • Oct. 13, 2015

In a first, Google mobile searches exceed desktop searches

More than half of searches on Google now happen on mobile screens, the company says. 

By Ian P. Murphy • Oct. 12, 2015

Pinterest set to handle more languages

Almost half of the bulletin board's live outside the U.S. 

By Ian P. Murphy • Oct. 9, 2015

H&M to release new cosmetics line ahead of holidays

The fast-fashion retailer is also releasing its long-awaited collection from French couturier Balmain. 

By Ian P. Murphy • Oct. 9, 2015