Ikea promotes 2016 catalog with wacky antics in Canada, Germany

The German ad features critique of the new tome from a renowned book critic. 

By Ian P. Murphy • Aug. 25, 2015

Alibaba teams up with Uber in China for mobile dressing rooms

Large vehicles drove through the streets of three Chinese cities last weekend, in a bid to show that the Taobao marketplace sells plenty of authentic merchandise.

By Daphne Howland • Aug. 25, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Style.com ready to merge magazine content, shopping

Condé Nast’s e-commerce initiative promises to merchandise experiences straight from magazine pages. 

By Ian P. Murphy • Aug. 25, 2015

Gap's turnaround to focus on product before marketing

Gap Inc. spent $131 million on marketing in the second quarter, $11 million less than it did in the comparable quarter of 2014.

By Ian P. Murphy • Aug. 24, 2015

Goodwill counters new competition with boutique-style stores

The charity re-sale giant is taking a page from for-profit rivals to appeal to younger shoppers.

By Daphne Howland • Aug. 24, 2015

Lands' End courting millennial consumers with stylish new look

The company is going after a "lost generation" of young adults with new ads and merchandise.

By Ian P. Murphy • Aug. 24, 2015

Retail analytics startup IntelligenceNODE raises $4M in funding

The analytics platform promises to streamline merchandising across channels. 

By Ian P. Murphy • Aug. 20, 2015

Is Under Armour a 'trademark bully'?

As the sports apparel retailer is learning, sometimes even legit brand protection can be a public relations mistake.

By Daphne Howland • Aug. 20, 2015

Retailers are finding that 'sustainable' sells

As demand increases, more retailers are pointing consumers to ecofriendly and cause-conscious products in their stores. 

By Ian P. Murphy • Aug. 19, 2015

Survey: Marketplace sites own top of funnel

Consumers are more likely to initiate their shopping journey on a multiple-brand marketplace or their favorite website, according to the new survey. 

By Ian P. Murphy • Aug. 19, 2015

Report outlines four types of millennial consumer

Contrary to popular belief, not all of the 85 million-strong demographic are digital extroverts, the report says. 

By Ian P. Murphy • Aug. 18, 2015

Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Another Target merchandising executive is leaving

The news comes as the company retools its grocery and pharmacy strategy. 

By Ian P. Murphy • Aug. 17, 2015

Back-to-school advertising continues despite seasonal creep

But marketers are scaling back on longer ad schedules and the length of commercials. 

By Ian P. Murphy • Aug. 17, 2015

Global Brands looks to China for sales

The company is in talks with e-commerce giants Alibaba and JD.com. 

By Ian P. Murphy • Aug. 13, 2015

Amazon to eliminate Product Ads

The marketplace suggests using Sponsored Products and text ads instead. 

By Ian P. Murphy • Aug. 13, 2015

Why shopping apps are struggling to break out

While apps are a great way to build loyalty, retailers are still limited by the small amount of apps a consumer will actually use regularly on their phones. 

By Ian P. Murphy • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015

Facebook brings new ad formats to mobile apps

The social network also expanded targeting options for third-party advertisers. 

By Ian P. Murphy • Aug. 12, 2015

IPO filings reveal Neiman Marcus's omnichannel ambitions and strategy

The department store chain is focused on expanding its digital presence.

By Ian P. Murphy • Aug. 11, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

IoT information at work in digital marketing

In a recent survey, more than half of executives say machine data is helping them target customers. 

By Ian P. Murphy • Aug. 10, 2015

Adidas launches new line for female teen athletes

Hoping to capitalize on the growing market for female athletes, the new adigirl line emphasizes performance, individuality, and empowerment. 

By Ian P. Murphy • Aug. 7, 2015

Desktop trumps mobile when it comes to email conversion

Movable Ink’s analysis of email conversions is a fairly clear indication that mobile doesn't yet provide a completely purchase-friendly ecosystem.

By Daphne Howland • Aug. 7, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015