Marketing: Page 190


  • J.C. Penney to offer one-cent deals

    The "Get Your Penney's Worth" campaign emphasizes store brands. 

    By Ian P. Murphy • Feb. 24, 2016
  • Stitch Fix readies menswear service

    The company is beta testing to reveal what men want in a tech-enabled personal shopping service.  

    By Ian P. Murphy • Feb. 24, 2016
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Under Armour shows off US women's gymnastics team in new ad

    The 90-second spot shows the U.S. women's gymnastics team in training, day and night. 

    By Ian P. Murphy • Feb. 24, 2016
  • Foursquare's new tool connects in-store visits to digital ads

    Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.

    By David Kirkpatrick • Feb. 23, 2016
  • Lumber Liquidators takes another hit from CDC report

    The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.

    By Ian P. Murphy • Feb. 23, 2016
  • Deep Dive

    Runway to retail: What took so long?

    More luxury brands are breaking with tradition, making their collections immediately available after fashion shows.

    By Feb. 22, 2016
  • Twitter now offers one-on-one communication with shoppers

    The new customer service tools allow brands to address consumers directly. 

    By Ian P. Murphy • Feb. 22, 2016
  • Report: Ads are coming to Facebook Messenger

    Facebook hasn't really confirmed or denied the report. But any time a social media site adds ads to a previously ad-free experience, it risks alienating users.

    By Feb. 19, 2016
  • Shopping via Snapchat may be on the way

    A Snapchat board member says the social media app's Hearst channel will become an e-commerce platform. 

    By Ian P. Murphy • Feb. 19, 2016
  • Macy's partners with Shaun White for menswear line

    The exclusive WHT SPACE line will launch in June at only 175 stores. 

    By Ian P. Murphy • Feb. 19, 2016
  • Nike drops boxer Pacquiao over anti-gay comments

    The sports apparel retailer called the boxer's remarks against gays "abhorrent."

    By Ian P. Murphy • Feb. 18, 2016
  • Publicis' MediaVest loses Wal-Mart account

    After a year that saw many changes and consolidation in the agency world, MediaVest took an early hit this year in losing the Wal-Mart account.

    By David Kirkpatrick • Feb. 17, 2016
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    The Dandy Lab
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    Deep Dive

    How The Dandy Lab stays ahead of 'digital disruption': A smart customer experience

    The British menswear boutique uses shopper data, RFID tags, and consumers' own phones to supply the in-store experience they really want. 

    By Ian P. Murphy • Feb. 17, 2016
  • New Shopify app targets social selling

    The Shopkey app sends shopping links directly to consumers via SMS and allows marketers to text directly with shoppers. 

    By Ian P. Murphy • Feb. 17, 2016
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    Retrieved from Nike on February 17, 2016
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    Nike to sponsor Portland's new bikeshare program

    The deal christens the 1,000-bike program "Biketown."

    By Ian P. Murphy • Feb. 17, 2016
  • Uniqlo to offer 'modest' collection from Muslim designer in the US

    Uniqlo is reprising its successful collection that includes hijab headscarves, long dresses and skirts, relaxed pants, and outerwear. 

    By Feb. 17, 2016
  • Report: Shoppers worldwide are itching for mobile real-time offers

    Retailers come up short in delivering discounts via smartphone, an Accenture survey says. 

    By Ian P. Murphy • Feb. 15, 2016
  • Instagram will now count video views

    Like on Facebook, three seconds will be the yardstick. 

    By Ian P. Murphy • Feb. 15, 2016
  • Shopify launches podcast targeting entrepreneurs

    TGIM offers the e-commerce platform a way to build a brand.

    By Ian P. Murphy • Feb. 12, 2016
  • Forever 21's plus-size Instagram campaign draws criticism

    Marketers face a conundrum because studies show that women, including those buying plus sizes, actually prefer ads featuring thinner models.

    By Feb. 12, 2016
  • Target to sponsor 4-min live performance at Grammys

    Live television is always a risk, but this move could be a nice attention-getter for Target, which has been on the comeback trail and is largely succeeding in its turnaround.

    By Feb. 11, 2016
  • Jet is seeing a 40% response rate on feedback e-mails

    The online retailer is using StellaService software to send personalized feedback e-mails to customers. 

    By Ian P. Murphy • Feb. 10, 2016
  • Twitter changes algorithm to present more relevant tweets first

    The change may signal the end of organic "reach" for marketers.  

    By Ian P. Murphy • Feb. 10, 2016
  • Out of bankruptcy, American Apparel set to launch new campaign

    The brand will promote its "luxury" T-shirt line while still maintaining its "edgy" positioning. 

    By Ian P. Murphy • Feb. 10, 2016
  • Lane Bryant to debut new campaign in Sports Illustrated's swimsuit issue

    The retailer says it aims to show the world that women who wear plus sizes are beautiful and fierce, but its clothes will also have to appeal to its critics.

    By Feb. 10, 2016