How retailers can make Black Friday pay

This year, Black Friday will only work for the retailers who face certain realities. 

By Daphne Howland • Sept. 16, 2015

To lure new customers, Jet ran real-time videos using shopping cart contents

Jet has caught the attention of the business press, but consumers are largely unaware of the new e-commerce website. 

By David Kirkpatrick • Sept. 15, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Search engines will be key for holiday shopping research

Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says. 

By Ian P. Murphy • Sept. 15, 2015

Apple and Burberry team up for streaming music channel

The partnership is another example of Apple’s recent tilt to luxury, more pronounced through its marketing and sales of its Watch.

By Daphne Howland • Sept. 15, 2015

How the Path-to-Purchase Funnel Became Obsolete

Leveraging the mobile device is becoming a necessary tactic for brands in their ability to interact with the customer on their path-to-purchase.

Sept. 15, 2015

Kohl's live-streams Lauren Conrad show from New York Fashion Week

The retailer offered shoppers click-through access to styles found on its website after the show. 

By Ian P. Murphy • Sept. 14, 2015

Kmart ad says it's 'Ridiculous' to start shopping for the holidays

The new ad lampoons its own holiday advertising creep while promoting its layaway program. 

By Ian P. Murphy • Sept. 11, 2015

Facebook expanding mobile shopping pages

The social network will host e-commerce storefronts inside its site and app, making the path to purchase that much smoother on a moble phone. 

By Ian P. Murphy • Sept. 10, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 9, 2015

Facebook to top 20% of mobile ad revenues by 2017

A revised report from eMarketer says the social giant will command a larger share in the next two years than previously predicted. 

By Ian P. Murphy • Sept. 9, 2015

Retailers among the first to test Facebook's 'immersive' mobile ads

Mr. Porter, Michael Kors, and others are taking advantage of the native functionalities offered by the social networking site. 

By Ian P. Murphy • Sept. 8, 2015

Star Wars: The Force awakens retail

The new Star Wars movie's much anticipated release could be a merchandising bonanza spanning from last week's "Force Awakens Friday" until the holidays.

By Daphne Howland • Sept. 4, 2015

Reebok goes back to its roots with new 'Be more Human' push

Adidas' flagging brand looks to emphasize personal fitness over team sports in its new advertising campaign. 

By Ian P. Murphy • Sept. 4, 2015

Amazon's Dash button getting a push, adding more brands

The retailer isn’t saying how many Dash buttons have been ordered so far, but is making them available to all Prime members, essentially for free.

By Daphne Howland • Sept. 3, 2015

Going local: How local search information is crucial to retailers' success

With 92% of sales completed in person, retailers need to ensure that correct local information can be accessed when consumers search for them — no matter the device. 

By Ian P. Murphy • Sept. 2, 2015

10 trends shaping the future of retail

The biggest challenges for retailers in 2015: New technologies, changing shopping habits, and the threat of disruptive competitors. 

By Kelsey Lindsey • Sept. 2, 2015

Google unveiled a new animated logo

Google’s new logo is intended to reflect its multiple products and experiences across different devices, ditching the former serif font for a sleeker san serif alternative.

By David Kirkpatrick • Sept. 2, 2015

Mobile to exceed desktop in ad spend this year

The category's share of advertising spending, predicted to make up more than half of all digital ad spend this year, will also surpass print. 

By Ian P. Murphy • Sept. 2, 2015

Neiman Marcus expands visual search function in app

The retailer's "Snap. Find. Shop" visual product search will help mobile users identify—and hopefully buy—items in more departments. 

By Ian P. Murphy • Sept. 2, 2015

Chrome to no longer support Flash ads

According to Google, the Flash replacement HTML5 offers better load speeds and lower battery consumption on mobile phones. 

By Ian P. Murphy • Sept. 1, 2015

How millennials are shopping today

As this era’s defining generation insists on the best deals, retailers are still trying to stop competing on price. But there are ways—beyond sales—to help millennials feel good about what they buy.

By Daphne Howland • Aug. 31, 2015

As back-to-school shoppers stick to physical stores, online marketing still key

According to a recent survey, many shoppers, and their kids, do a lot of their pre-purchase research on the web before they head to brick-and-mortars.

By Daphne Howland • Aug. 31, 2015

Instagram adds to the square, rolls out horizontal and vertical formats

The move will likely enhance cross-platform campaigns in the photo-sharing app. 

By Ian P. Murphy • Aug. 31, 2015

Wal-Mart launches holiday layaway two weeks early

The early launch is tied to the release of new Star Wars toys and collectibles, which are expected to take center stage during this year's holiday season. 

By Ian P. Murphy • Aug. 28, 2015

Is personalized content a marketer's dream?

Personalized content appears to be effective when it comes to all sorts of important measures like engagement, response, and even conversions.

By Daphne Howland • Aug. 28, 2015