YouTube to bring native shoppable ads to videos

The new advertising option will allow retail marketers to place TrueView Cards within organic videos that feature their product. 

By David Kirkpatrick • Sept. 30, 2015

Independent board will help Adblock Plus clear ads

Parent now takes payments from companies whose ads it deems 'acceptable.'

By Ian P. Murphy • Sept. 30, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Jet enlists old-school ads in push for awareness

TV and direct mail are important to the startup for their long-tail benefits. 

By Ian P. Murphy • Sept. 30, 2015

Yahoo CEO: To short-circuit ad blocking, create better ads

This year's Advertising Week keynote calls upon advertisers to improve transparency. 

By Ian P. Murphy • Sept. 29, 2015

How retail marketers can use data to personalize holiday campaigns

With less than 100 days until Christmas, it's time to start thinking about holiday marketing campaigns.

By Natalia Angulo • Sept. 29, 2015

Customer trust: Hard won, easily lost

Retailers have an enormous number of opportunities—online, in store, on mobile, and through marketing—to forge, maintain, or break their customers’ trust.

By Daphne Howland • Sept. 28, 2015

Advertising Week to take on ad blocking

The new software poses a threat to growing revenues in the digital space. 

By Ian P. Murphy • Sept. 28, 2015

Advertisers try new methods to tap into millennial market

Emojis, apps, and events are helping create value for young consumers. 

By Ian P. Murphy • Sept. 28, 2015

Rebecca Minkoff's flagship store is wired for sales

Touchscreens in fitting rooms powered by eBay have helped triple expected clothing sales at the store.

By Ian P. Murphy • Sept. 24, 2015

Samsung reveals first Samsung Pay numbers

But the system's unique option to be used at magnetic-strip point of sale systems may have come too late.

By Daphne Howland • Sept. 24, 2015

J.C. Penney promotes new chief merchant from its own ranks

J.C. Penney is among the retailers sticking with the old-fashioned chief merchant rather than algorithm-centric executives.

By Daphne Howland • Sept. 24, 2015

Instagram now has 400 million users worldwide

More than 75% users live outside of the U.S., the company says. 

By Ian P. Murphy • Sept. 24, 2015

Pinterest is at a revenue crossroads

Pinterest recently hit the 100 million worldwide monthly active user milestone, but can it turn that audience into revenue?

By David Kirkpatrick • Sept. 23, 2015

Ulta launches national ad campaign in face of rising competition

The beauty retailer wants to reintroduce U.S. consumers to its brand as rival Sephora continues to grow. 

By Daphne Howland • Sept. 23, 2015

Are we seeing the end of the chief merchant?

As many large retailers shift to an omnichannel environment, they have increasingly used data to guide their merchandising decisions.

By Daphne Howland • Sept. 22, 2015

Report: Baby boomers slow to shop via smartphone

Only 13.4% of baby boomers say they use mobile devices to look for deals when shopping. 

By Ian P. Murphy • Sept. 22, 2015

Retailers' use of shoppers' photos draws concerns

Retailers don't always get required permissions from creators to use their photos—and that could be a problem. 

By Ian P. Murphy • Sept. 21, 2015

Burberry teases new runway collection via Snapchat

The brand went behind the scenes to reveal its collection on the eve of its runway debut.  

By Ian P. Murphy • Sept. 21, 2015

Why the Wallet Wars battlefield is bigger than payments

The mobile wallet that offers convenience, options, and ease of use will most likely win consumers' loyalty.

By Daphne Howland • Sept. 17, 2015

Topshop partners with Pinterest to introduce Pinterest Palettes

Personalized color bars help shoppers find clothing to match their "color DNA."

By Ian P. Murphy • Sept. 17, 2015

Amazon adds to Prime subscription perks with free WaPo access

Prime members will get six months of digital access to the Washington Post, owned by Jeff Bezos, for free. 

By Ian P. Murphy • Sept. 17, 2015

Can multi-brand loyalty programs save American malls?

New loyalty programs have started to cover all stores at a single mall, incentivizing visits to a shopping destination in decline. 

By Ian P. Murphy • Sept. 16, 2015

Pinterest tells advertisers it's more search than social

With a 50-billion-pins database, the platform is looking for search revenues. 

By Ian P. Murphy • Sept. 16, 2015

Lane Bryant launches #PlusIsEqual campaign

Amid a rising consciousness of plus-size fashion, the retailer struts its stuff with a Times Square campaign launch. 

By Ian P. Murphy • Sept. 16, 2015

Retail marketers, brace yourself for Facebook's 'Dislike' button

The new option could unleash of a wave of negativity on Facebook toward retailers and their initiatives and products.

By Daphne Howland • Sept. 16, 2015