Marketing: Page 189


  • Los Angeles luxury malls getting makeovers to lure consumers

    L.A.'s Beverly Center and Westfield Century City are set for massive renovations to maintain their commercial viability.

    By Ian P. Murphy • March 16, 2016
  • FTC brings action against Lord & Taylor over deceptive ads

    Legislators say the department store chain flouted disclosure regulations in promoting its Design Lab line. 

    By Ian P. Murphy • March 16, 2016
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • REI's record membership growth boosts online, in-store sales

    The retailer also said its attention-getting #OptOutside campaign over the Black Friday weekend was a winner.

    By March 16, 2016
  • Luxury marketers bullish on Instagram, wary of Snapchat

    Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

    By Ian P. Murphy • March 15, 2016
  • H&M Sports taps Caitlyn Jenner for new campaign

    H&M said Jenner’s past athletic achievements and her transition were key reasons for the choice.

    By March 14, 2016
  • Shopgate expands retail platform to Apple TV

    The mobile commerce startup's new Apple TV apps offer product pages that sync across channels. 

    By Ian P. Murphy • March 14, 2016
  • Survey: More online, in-store purchases driven by consumer reviews

    A new study from Bazaarvoice found that 82% of in-store buyers have done their homework.  

    By Ian P. Murphy • March 14, 2016
  • Forecast: Argentina's e-commerce market to reach $12.4b by 2019

    Most of Latin America is poised for online commerce growth as the decade winds down. 

    By Ian P. Murphy • March 11, 2016
  • Networks refuse to air Lane Bryant lingerie ad

    The ad needed minor edits to comply with broadcast standards, NBC claims. But Lane Bryant isn't changing a thing. 

    By Ian P. Murphy • March 11, 2016
  • Report: Honest Co. detergent contains chemical it vowed not to use

    The Jessica Alba-led company denied the report, based on two independent lab tests, and disputed scientists’ explanation for the findings.

    By March 11, 2016
  • Deep Dive

    What is hyper-localization, and what does it mean for retailers?

    The buzzword means different things to different people. But it pretty much means that your customers come first.

    By March 10, 2016
  • Target refines 'Made to Matter' merchandise line

    Target doesn’t make huge bank on the healthy, eco-friendly merchandise, but it’s an important differentiator for the retailer.

    By March 10, 2016
  • Under Armour debuts Michael Phelps 'Rule Yourself' ad

    The clip shows the celebrated swimmer training for what's likely his last Olympic Games. 

    By Ian P. Murphy • March 9, 2016
  • Amazon debuts talk show 'Style Code Live' to boost fashion cred

    Amazon usually reserves its programming for its Prime members, but 'Style Code Live' will be free to anyone—and for good reason.

    By March 9, 2016
  • Spring launches mobile pop-up in popular Kardashian game

    Kim Kardashian: Hollywood has been installed more than 20 million times since its launch, with users spending more than 5 billion minutes on the game.

    By March 7, 2016
  • Backlash around Starbucks' loyalty program change a lesson for retailers

    Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says. 

    By Ian P. Murphy • March 7, 2016
  • Saks debuts personalized online shopping service

    The new technology enables Saks associates to create web pages of curated goods. 

    By Ian P. Murphy • March 7, 2016
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    Retrieved from Apple on March 04, 2016
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    Apple now provides customer support on Twitter

    The account offers tips, tricks, and one-on-one advice for Apple products. 

    By Ian P. Murphy • March 4, 2016
  • Reebok asks consumers to sprint for shoes

    The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks. 

    By Ian P. Murphy • March 2, 2016
  • Shoppers want stores to provide digital tools

    Interactive kiosks and other self-help tools encourage purchases, consumers say. 

    By Ian P. Murphy • March 2, 2016
  • Clear Channel debuts system to track response to billboards

    The outdoor advertising system analyzes mobile signals to measure buzz and spending. 

    By Ian P. Murphy • March 1, 2016
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    Cardlytics unveils consumer insights data product

    The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation. 

    By Ian P. Murphy • Feb. 29, 2016
  • Zappos wants to make Leap Day a national holiday

    The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.

    By Feb. 29, 2016
  • Shopgate promotes Biel to CEO

    The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.  

    By Ian P. Murphy • Feb. 26, 2016
  • Lands' End apologizes for Gloria Steinem interview in spring catalog

    Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.

    By Feb. 26, 2016