Twitter launches new way for businesses to measure ad value

The micro-blogging site has been working to accelerate the growth rate of its user base, which is what CEO Jack Dorsey called "unacceptable."

By Barbara Thau • Oct. 16, 2015

Whole Foods cooking up cloud-based retail management system

The specialty grocer is betting on insights gleaned from advanced data analytics to counter encroachment by mainstream retailers.

By Barbara Thau • Oct. 15, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Why retail marketers should jump on the mobile app install ads trend

According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.

By David Kirkpatrick • Oct. 14, 2015

Survey: Millennials leading the growth of sharing economy

51% of U.S. web users have now used at least one peer-to-peer company to access goods and services.

By Ian P. Murphy • Oct. 14, 2015

Target focuses on millennial Latinas with Jane the Virgin integration

In an effort to attract U.S. Hispanics, the chain becomes a prominent part of the sitcom's lead character's persona. 

By Ian P. Murphy • Oct. 13, 2015

Facebook testing shopping section in e-commerce push

The social media site also announced quick-loading “Canvas” ads aimed to solve a couple basic problems of mobile shopping.

By Daphne Howland • Oct. 13, 2015

Magazine publishers offer money-back guarantee for ads

Publishers will offer refunds or free pages if ads don't deliver sales. 

By Ian P. Murphy • Oct. 13, 2015

In a first, Google mobile searches exceed desktop searches

More than half of searches on Google now happen on mobile screens, the company says. 

By Ian P. Murphy • Oct. 12, 2015

Pinterest set to handle more languages

Almost half of the bulletin board's live outside the U.S. 

By Ian P. Murphy • Oct. 9, 2015

H&M to release new cosmetics line ahead of holidays

The fast-fashion retailer is also releasing its long-awaited collection from French couturier Balmain. 

By Ian P. Murphy • Oct. 9, 2015

J.C. Penney shifts agencies in rebranding effort

The chain thanked outgoing Doner Detroit for helping reverse its slide. 

By Ian P. Murphy • Oct. 8, 2015

What Jack Dorsey as CEO means for Twitter's future

Twitter announced on Monday that it is bringing back Jack Dorsey as its CEO and bumping up Adam Bain to COO – industry insiders say the combination is the kick the microblogging site needs get out of its funk.

By Natalia Angulo • Oct. 7, 2015

Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

EU strikes down data transfer pact between US and Europe

The ruling could severely limit marketers’ access to consumer data culled from web searches, online shopping, and social media posts.

By Ian P. Murphy • Oct. 7, 2015

For retailers, is inclusive the new exclusive?

As millennials come of age, retailers need to adapt to their different views on social inclusivity and self expression. 

By Kelsey Lindsey • Oct. 6, 2015

Report: Amazon wins 44% of shoppers' online searches, easily beating Google

E-commerce marketers may think that search engines are their biggest impediment to personalization, but more people than ever are using Amazon to research products.

By Daphne Howland • Oct. 6, 2015

Study: Mobile accounts for 52% of e-commerce traffic

But while mobile now originates more traffic, it still doesn't close sales.

By Ian P. Murphy • Oct. 6, 2015

Twitter names Jack Dorsey new permanent CEO

Dorsey will also continue to serve as CEO of Square. While he will remain on the board for Twitter, he will step down as its chairman.

By Natalia Angulo • Oct. 5, 2015

Zappos takes on Google in promotional standoff

In a lighthearted prank, the online retailer accepted cupcakes in exchange for more-valuable prizes. 

By Ian P. Murphy • Oct. 5, 2015

Email is key to Bonobos' marketing strategy

The men's retailer segments and targets up to five messages per day to customers. 

By Ian P. Murphy • Oct. 2, 2015

Knomi aims to drive foot traffic at upscale boutiques

Discovery app employs beacons to alert shoppers of favorite items nearby. 

By Ian P. Murphy • Oct. 2, 2015

Facebook now targets ads based on user dwell times

Millennials consume mobile ads 2.5 times as fast as baby boomers. 

By Ian P. Murphy • Oct. 1, 2015

Mobile coupon app Ibotta wins $40M in funding

The app has 10 million downloads to date. 

By Ian P. Murphy • Oct. 1, 2015

Why caution is best when it comes to sharing fans' posts

By failing to get explicit consent from fans to share their posts on social media, retailers have much to lose and little to gain.

By Daphne Howland • Sept. 30, 2015

Twitter rolls out 'buy now' button to major e-commerce platforms

Retailers working with Bigcommerce, Demandware, and Shopify can now sell items directly from a tweet. 

By Kelsey Lindsey • Sept. 30, 2015