Shoppers' product research can last for weeks on digital

Research on digital channels peaks on day of purchase, but can begin weeks ahead.

By Ian P. Murphy • Jan. 11, 2016

Is traditional media obsolete? Depends on who you ask

A RWS/US survey reveals a gap in spending expectations for 2016. 

By Ian P. Murphy • Jan. 11, 2016

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

How Tiffany came to excel at Twitter

The jeweler is the top luxury brand on the platform, with 1.4 million followers. 

By Ian P. Murphy • Jan. 8, 2016

Grindr set to live-stream J.W. Anderson fashion show

The gay dating app expands into lifestyle content. 

By Ian P. Murphy • Jan. 7, 2016

Report: Teen retailers use Instagram more than Facebook

Increased post frequency did not have a negative impact on engagement for brands targeting Gen Z, according to a report. 

By Ian P. Murphy • Jan. 7, 2016

Pinterest's progress: Where the social platform stands in 2016

2016 could be the make-or-break year for the visual bookmarking platform. 

By Ian P. Murphy • Jan. 6, 2016

Amazon reveals select marketplace statistics

Independent sellers shipped more than 1 billion items in 2015. 

By Ian P. Murphy • Jan. 6, 2016

Twitter said to be ready to turn it up to 10,000 (characters)

The expanded character limit may help the platform grow its user base and compete for ad dollars.

By Ian P. Murphy • Jan. 6, 2016

Report: Customer service sells for luxury brands online

Luxury brands have added service features to their sites fast. 

By Ian P. Murphy • Jan. 5, 2016

Executives expect mobile to keep growing

Mobile's share of business will grow over the next two years, marketers say. 

By Ian P. Murphy • Jan. 4, 2016

Could 'Three Kings Day' become a retail holiday in the US?

Although Hispanics in the U.S. have emerged as one of the most important consumer blocs, “Three Kings Day,” celebrated on Jan. 6, hasn’t yet emerged as a major force in retail. But it could.

By Daphne Howland • Jan. 4, 2016

How marketers are tapping into the 'emotional pull' of the holiday season

As retailers vie for consumers’ attention during the busy holiday shopping season, their advertisements need to be creative and emotional.

By Melissa Anders • Dec. 23, 2015

Promotional e-mail opens jump in Q3

Retailers are expanding e-mail promotions with better targeting. 

By Ian P. Murphy • Dec. 23, 2015

Primark builds buzz, traffic with social strategy

The Irish fast-fashion chain outsources photos to in-store shoppers. 

By Ian P. Murphy • Dec. 23, 2015

Why 2015 wasn't the year for 'buy' buttons—and how 2016 can be different

Even with this holiday season’s apparent surge in mobile commerce, social media hasn’t turned out to be a major channel for sales. Will it ever be?

By Daphne Howland • Dec. 22, 2015

One of this year's hottest gifts has nothing to do with Star Wars

Sometimes retail innovation is all about perfecting a product as mundane as a travel mug.

By Daphne Howland • Dec. 22, 2015

Survey shows US is a nation of red retail and blue retail

In the end, the best color a retailer can hope for when it comes to sales is green.

By Daphne Howland • Dec. 22, 2015

Is late December the new Black Friday?

Black Friday was once a make-or-break day for retailers. But these days more shoppers take their sweet time shopping for the holidays.

By Daphne Howland • Dec. 21, 2015

Wal-Mart's holiday ad campaign wins in video views

A list of top holiday video views includes three campaigns from the big-box retailer. 

By Ian P. Murphy • Dec. 21, 2015

Wal-Mart taps new marketing chief

The company is turning to company veteran Tony Rogers, who may be set to make some big changes to the retailer’s U.S. marketing approach.

By Daphne Howland • Dec. 21, 2015

Macy's, Target ads are big winners in holiday social video

Retailers are responsible for nine of the 10 most-viewed ads on YouTube. 

By Ian P. Murphy • Dec. 18, 2015

Buyable Pins now feature price-drop notifications

Pinterest's latest revenue-generating idea alerts shoppers to lowered prices. 

By Ian P. Murphy • Dec. 18, 2015

Why beacons' bright light dimmed in 2015 — and what's next

Beacons were the hot tech of 2015 that no longer seem so alluring. But retailers with a broader mobile strategy could still find them useful.

By Daphne Howland • Dec. 17, 2015

E-commerce tech company Mabaya wins $2.5 million in seed funding

The targeting software helps sites monetize online "shelf space."

By Ian P. Murphy • Dec. 16, 2015

Matching user interest, Pinterest to concentrate on retail advertising

The bulletin board's support of retail advertisers is based off the majority of pinning activity. 

By Ian P. Murphy • Dec. 16, 2015