Marketing: Page 182
-
REI's record membership growth boosts online, in-store sales
The retailer also said its attention-getting #OptOutside campaign over the Black Friday weekend was a winner.
By Daphne Howland • March 16, 2016 -
Luxury marketers bullish on Instagram, wary of Snapchat
Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.
By Ian P. Murphy • March 15, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
H&M Sports taps Caitlyn Jenner for new campaign
H&M said Jenner’s past athletic achievements and her transition were key reasons for the choice.
By Daphne Howland • March 14, 2016 -
Shopgate expands retail platform to Apple TV
The mobile commerce startup's new Apple TV apps offer product pages that sync across channels.
By Ian P. Murphy • March 14, 2016 -
Survey: More online, in-store purchases driven by consumer reviews
A new study from Bazaarvoice found that 82% of in-store buyers have done their homework.
By Ian P. Murphy • March 14, 2016 -
Forecast: Argentina's e-commerce market to reach $12.4b by 2019
Most of Latin America is poised for online commerce growth as the decade winds down.
By Ian P. Murphy • March 11, 2016 -
Networks refuse to air Lane Bryant lingerie ad
The ad needed minor edits to comply with broadcast standards, NBC claims. But Lane Bryant isn't changing a thing.
By Ian P. Murphy • March 11, 2016 -
Report: Honest Co. detergent contains chemical it vowed not to use
The Jessica Alba-led company denied the report, based on two independent lab tests, and disputed scientists’ explanation for the findings.
By Daphne Howland • March 11, 2016 -
Deep Dive
What is hyper-localization, and what does it mean for retailers?
The buzzword means different things to different people. But it pretty much means that your customers come first.
By Daphne Howland • March 10, 2016 -
Target refines 'Made to Matter' merchandise line
Target doesn’t make huge bank on the healthy, eco-friendly merchandise, but it’s an important differentiator for the retailer.
By Daphne Howland • March 10, 2016 -
Under Armour debuts Michael Phelps 'Rule Yourself' ad
The clip shows the celebrated swimmer training for what's likely his last Olympic Games.
By Ian P. Murphy • March 9, 2016 -
Amazon debuts talk show 'Style Code Live' to boost fashion cred
Amazon usually reserves its programming for its Prime members, but 'Style Code Live' will be free to anyone—and for good reason.
By Daphne Howland • March 9, 2016 -
Spring launches mobile pop-up in popular Kardashian game
Kim Kardashian: Hollywood has been installed more than 20 million times since its launch, with users spending more than 5 billion minutes on the game.
By Daphne Howland • March 7, 2016 -
Backlash around Starbucks' loyalty program change a lesson for retailers
Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says.
By Ian P. Murphy • March 7, 2016 -
Saks debuts personalized online shopping service
The new technology enables Saks associates to create web pages of curated goods.
By Ian P. Murphy • March 7, 2016 -
Apple now provides customer support on Twitter
The account offers tips, tricks, and one-on-one advice for Apple products.
By Ian P. Murphy • March 4, 2016 -
Reebok asks consumers to sprint for shoes
The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks.
By Ian P. Murphy • March 2, 2016 -
Shoppers want stores to provide digital tools
Interactive kiosks and other self-help tools encourage purchases, consumers say.
By Ian P. Murphy • March 2, 2016 -
Clear Channel debuts system to track response to billboards
The outdoor advertising system analyzes mobile signals to measure buzz and spending.
By Ian P. Murphy • March 1, 2016 -
Cardlytics unveils consumer insights data product
The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation.
By Ian P. Murphy • Feb. 29, 2016 -
Zappos wants to make Leap Day a national holiday
The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.
By Daphne Howland • Feb. 29, 2016 -
Shopgate promotes Biel to CEO
The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.
By Ian P. Murphy • Feb. 26, 2016 -
Lands' End apologizes for Gloria Steinem interview in spring catalog
Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.
By Daphne Howland • Feb. 26, 2016 -
AppCard attracts $20m in venture funding
The loyalty program provider is targeting smaller retailers with a mobile-enhanced system.
By Ian P. Murphy • Feb. 26, 2016 -
J.C. Penney to offer one-cent deals
The "Get Your Penney's Worth" campaign emphasizes store brands.
By Ian P. Murphy • Feb. 24, 2016