Nordstrom debuts first TV ad since 2013

The retailer's "See Anew" campaign promotes spring styles. 

By Ian P. Murphy • Feb. 9, 2016

Burberry looks to bridge the gap between fashion and commerce

While high fashion retailers have largely avoided making much of a segue from their catwalk shows to commerce, that appears to be changing.

By Daphne Howland • Feb. 8, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

PayPal touts 'new money' in first campaign since eBay spinoff

The company's debut Super Bowl ad positioned it as an all-inclusive service that helps people reach beyond traditional banking.

By Ian P. Murphy • Feb. 8, 2016

Instagram unveils first 60-second ad

The platform boosts maximum video length for advertisers.

By Ian P. Murphy • Feb. 5, 2016

Shopping app Polyvore zeros in on menswear

The site told Retail Dive that it expects the expansion to be a growth opportunity.

By Daphne Howland • Feb. 4, 2016

Holiday shopping trends reveal digital shoppers' flexibility

More channels produce referrals, a new report from BI Intelligence says, and marketers must respond. 

By Ian P. Murphy • Feb. 4, 2016

How Shinola boosted online sales with a new take on customer service

The Detroit brand was looking to align its website service with its in-store experience. 

By Ian P. Murphy • Feb. 3, 2016

J.C. Penney's new ads highlight appliance sales

The department store chain is piloting appliance sales after 33 years out of the market. 

By Ian P. Murphy • Feb. 2, 2016

The top result marketers look at when measuring engagement

While fewer look to customer service successes, it is a powerful differentiator. 

By Ian P. Murphy • Feb. 1, 2016

Nike adds scripted series to 'Better for It' women's campaign

The brand targets women with an eight-episode series, "Margot vs. Lily."

By Ian P. Murphy • Feb. 1, 2016

Uber set to expand rush delivery service for retailers

The rideshare giant's API will soon integrate with retail sites. 

By Ian P. Murphy • Jan. 29, 2016

Amazon teases star-studded ad for its Super Bowl debut

The teaser shows Alec Baldwin, Dan Marino, and Amazon's digital assistant Alexa brainstorming ideas for a Super Bowl party. 

By Ian P. Murphy • Jan. 28, 2016

Marmot to debut its friendly new mascot in first Super Bowl ad

The outdoor retailer's furry friend will enjoy the outdoors in durable Marmot gear. 

By Ian P. Murphy • Jan. 27, 2016

Adidas ends IAAF sponsorship ahead of Olympics

The track-and-field governing body is accused of corruption in a current doping scandal.

By Ian P. Murphy • Jan. 26, 2016

Gap poaches Abercrombie & Fitch talent to fill its CMO spot

Abercrombie veteran Craig Brommers has been named the new CMO and senior vp at the Gap.

By David Kirkpatrick • Jan. 25, 2016

Most digital retailers encourage e-mail sign up on homepage

Almost nine out of 10 digital retailers encourage sign up for e-mails simply by placing a form on their homepage.

By Ian P. Murphy • Jan. 25, 2016

How Macy's measures the impact of brand ads on social media

The retailer's holiday campaign produced improvement in good feelings for the brand. 

By Ian P. Murphy • Jan. 25, 2016

Google's 'Real-Time Ads' to offer instant updates

Marketers will be able to update elements to track trending topics.  

By Ian P. Murphy • Jan. 21, 2016

YouTube is retailers' top video outlet, for now

Growth and market share are projected to slip with increased competition. 

By Ian P. Murphy • Jan. 21, 2016

Amazon's push into apparel beginning to show

Clothing brands have been loathe to cede pricing and marketing control to Amazon, but they may want to take advantage of Amazon’s search and fulfillment capabilities.

By Daphne Howland • Jan. 21, 2016

Why e-mail continues to deliver retailers customers and clicks

While some retailers may be attracted to more "sexy" advertising tools like beacons and "buy buttons," open rates of retail e-mails grew last year. 

By Ian P. Murphy • Jan. 20, 2016

NRF 2016: How to capture (and keep) the fickle consumer's attention

Creating "experiences" for shoppers has become a must-have for retailers as more distractions compete for their attention—and wallets. 

By Kelsey Lindsey • Jan. 19, 2016

The first appliances in Amazon's Dash Replenishment program go live

Amazon appears to be betting on the idea that it can bypass other retailers if they eliminate the need for consumers to actively make necessary-yet-unexciting purchases. 

By Ian P. Murphy • Jan. 19, 2016

Most top retailers significantly cut free standing inserts in 2015

Wal-Mart is still the No. 1 distributor of print promotions, but even it cut its FSIs by 33% in 2015.

By Ian P. Murphy • Jan. 19, 2016

Report: 47% of Americans will share data for discounts, but 32% won't

Far fewer approve of retailers sharing their information with third parties, and some privacy experts say many marketers aren't being transparent.

By Daphne Howland • Jan. 19, 2016