Marketing: Page 181
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Foursquare's new tool connects in-store visits to digital ads
Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.
By David Kirkpatrick • Feb. 23, 2016 -
Lumber Liquidators takes another hit from CDC report
The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.
By Ian P. Murphy • Feb. 23, 2016 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Runway to retail: What took so long?
More luxury brands are breaking with tradition, making their collections immediately available after fashion shows.
By Daphne Howland • Feb. 22, 2016 -
Twitter now offers one-on-one communication with shoppers
The new customer service tools allow brands to address consumers directly.
By Ian P. Murphy • Feb. 22, 2016 -
Report: Ads are coming to Facebook Messenger
Facebook hasn't really confirmed or denied the report. But any time a social media site adds ads to a previously ad-free experience, it risks alienating users.
By Daphne Howland • Feb. 19, 2016 -
Shopping via Snapchat may be on the way
A Snapchat board member says the social media app's Hearst channel will become an e-commerce platform.
By Ian P. Murphy • Feb. 19, 2016 -
Macy's partners with Shaun White for menswear line
The exclusive WHT SPACE line will launch in June at only 175 stores.
By Ian P. Murphy • Feb. 19, 2016 -
Nike drops boxer Pacquiao over anti-gay comments
The sports apparel retailer called the boxer's remarks against gays "abhorrent."
By Ian P. Murphy • Feb. 18, 2016 -
Publicis' MediaVest loses Wal-Mart account
After a year that saw many changes and consolidation in the agency world, MediaVest took an early hit this year in losing the Wal-Mart account.
By David Kirkpatrick • Feb. 17, 2016 -
Deep Dive
How The Dandy Lab stays ahead of 'digital disruption': A smart customer experience
The British menswear boutique uses shopper data, RFID tags, and consumers' own phones to supply the in-store experience they really want.
By Ian P. Murphy • Feb. 17, 2016 -
New Shopify app targets social selling
The Shopkey app sends shopping links directly to consumers via SMS and allows marketers to text directly with shoppers.
By Ian P. Murphy • Feb. 17, 2016 -
Nike to sponsor Portland's new bikeshare program
The deal christens the 1,000-bike program "Biketown."
By Ian P. Murphy • Feb. 17, 2016 -
Uniqlo to offer 'modest' collection from Muslim designer in the US
Uniqlo is reprising its successful collection that includes hijab headscarves, long dresses and skirts, relaxed pants, and outerwear.
By Daphne Howland • Feb. 17, 2016 -
Report: Shoppers worldwide are itching for mobile real-time offers
Retailers come up short in delivering discounts via smartphone, an Accenture survey says.
By Ian P. Murphy • Feb. 15, 2016 -
Instagram will now count video views
Like on Facebook, three seconds will be the yardstick.
By Ian P. Murphy • Feb. 15, 2016 -
Shopify launches podcast targeting entrepreneurs
TGIM offers the e-commerce platform a way to build a brand.
By Ian P. Murphy • Feb. 12, 2016 -
Forever 21's plus-size Instagram campaign draws criticism
Marketers face a conundrum because studies show that women, including those buying plus sizes, actually prefer ads featuring thinner models.
By Daphne Howland • Feb. 12, 2016 -
Target to sponsor 4-min live performance at Grammys
Live television is always a risk, but this move could be a nice attention-getter for Target, which has been on the comeback trail and is largely succeeding in its turnaround.
By Daphne Howland • Feb. 11, 2016 -
Jet is seeing a 40% response rate on feedback e-mails
The online retailer is using StellaService software to send personalized feedback e-mails to customers.
By Ian P. Murphy • Feb. 10, 2016 -
Twitter changes algorithm to present more relevant tweets first
The change may signal the end of organic "reach" for marketers.
By Ian P. Murphy • Feb. 10, 2016 -
Out of bankruptcy, American Apparel set to launch new campaign
The brand will promote its "luxury" T-shirt line while still maintaining its "edgy" positioning.
By Ian P. Murphy • Feb. 10, 2016 -
Lane Bryant to debut new campaign in Sports Illustrated's swimsuit issue
The retailer says it aims to show the world that women who wear plus sizes are beautiful and fierce, but its clothes will also have to appeal to its critics.
By Daphne Howland • Feb. 10, 2016 -
Burberry files suit against J.C. Penney over signature plaid
The luxury brand says the chain used exact copies of its traditional plaid pattern on jackets and scarves.
By Ian P. Murphy • Feb. 10, 2016 -
Deep Dive
How Michael Kors and Coach can capture the millennial customer
Both Michael Kors and Coach reported recent gains, but is either brand poised to win the hearts — and wallets — of younger shoppers?
By Lara Ewen • Feb. 9, 2016 -
Kohl's will make the most of Oscar-night sponsorship
The department store chain will invite followers to an exclusive viewing party on Persicope, and more.
By Ian P. Murphy • Feb. 9, 2016