Marketing: Page 181
-
Facebook unveils new tool for retailers to share branded content
The social media giant aims to make its pages more useful to marketers—and itself.
By Daphne Howland • April 11, 2016 -
Cadillac teams with CFDA for Retail Lab store, mentorship program
The pop-up program could help bring change to ingrained fashion retail traditions.
By Daphne Howland • April 7, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
From phone to store, the entire customer experience is the key
In an omni-channel world, retailers need to meet customer expectations across all platforms. Here's how they can do it.
By Ian P. Murphy • April 6, 2016 -
Kik launches chatbot shop for brands to connect with consumers
The popular messaging app will enable brands like Sephora and H&M to provide styling and product advice to customers, as well as the ability to purchase directly from within the app.
By Kelsey Lindsey • April 6, 2016 -
As Target leaves Haworth for GroupM, Wal-Mart weighs media review
Target’s $686.3 million media and planning business is moving to GroupM after more than 45 years with Haworth Media and Marketing.
By David Kirkpatrick • April 6, 2016 -
Burberry runs first luxury Snapchat Discover campaign
The campaign promotes the launch of the Mr. Burberry men’s fragrance and grooming product line.
By Jason Ankeny • April 5, 2016 -
Target revamps Cartwheel app to include third-party coupons
Target’s money-saving app is already a hit, and improvements could make its customers happier and stickier.
By Daphne Howland • April 5, 2016 -
Deep Dive
How gender-targeted marketing is hurting toy retail
Experts say that store shelves separating toys for boys from those for girls limit children's imaginations—and retailer revenues.
By Jason Ankeny • April 4, 2016 -
Bloomingdale's joins festival pop-up craze
But the upscale retailer is keeping its pop-ups in store, unlike rivals that are setting up at the festivals themselves.
By Daphne Howland • April 4, 2016 -
Lane Bryant, Glamour collaborating on body-positive fall fashion collection
The plus-size retailer's efforts to encourage women to wear the clothing they want could turn its image around.
By Daphne Howland • March 31, 2016 -
Survey: Non-celebrity bloggers better influencers than celebrities
Millennial shoppers are more inspired by blogs and social media, especially Facebook and YouTube, than celebrity endorsements.
By Daphne Howland • March 30, 2016 -
Neiman's marketing chief calls it quits
Wanda Gierhart spearheaded the company's omnichannel efforts and its Snap.Find.Shop. visual search app.
By Ian P. Murphy • March 29, 2016 -
Reveal Mobile, Unacast partner to connect beacons and advertising
The deal promises to help merchants more effectively capitalize on data collected from beacons.
By Ian P. Murphy • March 27, 2016 -
Report: Mobile now dominates Chinese e-commerce
Almost two-thirds of Chinese e-commerce sales in Q4 2015 originated on mobile devices.
By Ian P. Murphy • March 27, 2016 -
Square partners with Facebook to offer ad buys
Clients will be able to buy and measure ads on Facebook through the payments platform.
By Ian P. Murphy • March 24, 2016 -
Starbucks will launch prepaid card to expand loyalty program
But it’s not clear whether expanding the utility of its points will help Starbucks ease backlash against earlier changes.
By Daphne Howland • March 24, 2016 -
Survey asks customers: How much email is too much email?
Five e-mails from retailers per week was the limit for the majority of survey respondents.
By Ian P. Murphy • March 23, 2016 -
Nordstrom hits the festival circuit with pop-up shops
The pop-up 'pods' debuted at South by Southwest (SXSW) last week and will continue on to three more music festivals this spring.
By Ian P. Murphy • March 22, 2016 -
Pinterest is testing video ads
Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.
By David Kirkpatrick • March 21, 2016 -
Lowe's, Microsoft team up on virtual home renovation tool
Microsoft HoloLens VR technology is used to display renovation options.
By Ian P. Murphy • March 21, 2016 -
Uniqlo expands apparel sales to Spring's m-commerce marketplace
The Spring deal represents the first third-party seller agreement for the Japanese fast-fashion chain.
By Ian P. Murphy • March 18, 2016 -
Instagram follows Facebook, Twitter in shifting to curated feed
A new algorithm will determine the order of posts in users' feeds based on their interests.
By Ian P. Murphy • March 17, 2016 -
Lowe's brings the home to life in new millennial-focused ads
The new spots feature a talking pink flamingo and unicorn to target young homeowners.
By Ian P. Murphy • March 17, 2016 -
Los Angeles luxury malls getting makeovers to lure consumers
L.A.'s Beverly Center and Westfield Century City are set for massive renovations to maintain their commercial viability.
By Ian P. Murphy • March 16, 2016 -
FTC brings action against Lord & Taylor over deceptive ads
Legislators say the department store chain flouted disclosure regulations in promoting its Design Lab line.
By Ian P. Murphy • March 16, 2016