Marketing: Page 181
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Google Shops set to roll out in Best Buy Canada locations
The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.
By Dan O'Shea • Nov. 20, 2016 -
Lowe's promotes Black Friday deals via Facebook Live
The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.
By Dan O'Shea • Nov. 20, 2016 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Staples, Managed by Q partner to deliver more office services
The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.
By Dan O'Shea • Nov. 17, 2016 -
Facebook testing multi-product retail ads in news feeds
The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.
By Dan O'Shea • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.
By David Kirkpatrick • Nov. 15, 2016 -
Wayfair expands virtual reality universe with IdeaSpace
The application, developed for Google’s new Daydream mobile VR platform, allows customers to shop a variety of virtual, custom-designed rooms.
By Dan O'Shea • Nov. 13, 2016 -
Ikea calls Uber and influencers for hearty 'Friendsgiving' promotion
The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones.
By Chantal Tode • Nov. 11, 2016 -
Kohl's takes aim at urban millennials, fast fashion with k/lab
The "trend" team behind the new line will scour social media to determine what designs are hot and what kind of clothes it should be selling, then move quickly to get them into the production pipeline.
By Dan O'Shea • Nov. 10, 2016 -
Wal-Mart rolls out mobile-exclusive Black Friday deals
With shopping visits on mobile devices set to outpace desktops this holiday season, the retail giant is steering deals and discounts to its flagship application.
By Corinne Ruff • Nov. 10, 2016 -
Study: Retailers abandon generic mobile coupons during holidays
Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.
By David Kirkpatrick • Nov. 8, 2016 -
Adidas rolls out 3D-printed shoe made from recycled ocean waste
About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.
By Dan O'Shea • Nov. 6, 2016 -
Fanatics, Uber deliver Cubs gear on demand after team delivers World Series title
Almost 30 vehicles hit Chicago streets stocked with official Cubs championship-themed merchandise available for sale through the Uber app.
By Dan O'Shea • Nov. 3, 2016 -
Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 2, 2016 -
Shoppable photos coming soon to Instagram
Images can be tagged with pricing information and product descriptions, and will link directly to brand websites for purchase.
By Peter Adams • Nov. 1, 2016 -
Ikea gets real with new American Dream ad campaign
The “We Help You Make It” campaign purports to portray “real people in real living situations that anyone could relate to.”
By Daphne Howland • Nov. 1, 2016 -
Restoration Hardware opens interactive retail experience, gallery in Las Vegas
The four-level store features artistic installations of home furnishings and a professional workspace that allows customers, designers and architects to conceptualize and customize a home.
By Dan O'Shea • Oct. 31, 2016 -
Nintendo apologizes for Pokemon Go Plus retail shortage
"Demand far exceeded our expectations and production has not caught up, leading to product shortages," a Nintendo official said.
By Dan O'Shea • Oct. 30, 2016 -
Target boosts Spanish-language ads for the holidays
The retailer is boosting spending on Spanish-language television ads by 67% this year to reach an increasingly important segment of its customer base.
By Daphne Howland • Oct. 28, 2016 -
GNC CEO bemoans 'badly broken business model'
The embattled nutritional supplement retailer missed expectations for Q3 earnings and sales, posting steep same-store drops.
By Daphne Howland • Oct. 28, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 27, 2016 -
Pinterest CEO: Revenues to triple this year, IPO not imminent
Ben Silbermann said the social media site is instead taking time to scale its advertising business and user base.
By Daphne Howland • Oct. 27, 2016 -
Fanatics scores major expansion of NHL apparel deal
The athletic apparel retailer is becoming the official manufacturer of a broad range of National Hockey League apparel and headwear, and also wil operate on-site retail stores at marquee NHL events.
By Dan O'Shea • Oct. 26, 2016 -
Under Armour unveils Curry 3 shoe, touts new fabric tech
The shoe promises advances in directional strength as well as innovations in fit, impact absorption and traction.
By Dan O'Shea • Oct. 23, 2016 -
Deep Dive
What marketers need to know about virtual reality — and why it may be worth a try
Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention.
By Peter Adams • Oct. 19, 2016 -
Walmart's Vudu expands with free ad-supported movie streaming
The retailer hopes to attract advertisers and a wider audience with Movies on Us.
By David Kirkpatrick • Oct. 19, 2016