Marketing: Page 178
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Study: Half of consumers will complete holiday shopping by Thanksgiving
More than a quarter of respondents said they’ll be doing most of their holiday shopping even before Nov. 1 — up eight percentage points from 2015.
By Daphne Howland • Sept. 20, 2016 -
H&M nixes plus sizes in NYC stores
The retailer is making room for home goods, beauty and sportswear, but it may be leaving money on the table by neglecting the growing special-size category.
By Daphne Howland • Sept. 20, 2016 -
Explore the Trendlineâž”
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Deep Dive
Will Lands' End sink or swim on Amazon?
Struggling Lands’ End has agreed to sell selected apparel via Amazon. Eight retail experts share their perspectives on the potential risks and rewards.
By Jason Ankeny • Sept. 15, 2016 -
Fanatics, NFL's Rams kick off on-demand delivery partnership with Uber
Los Angeles Rams fans can order Rams merchandise, signed memorabilia and game day food via the UberEATS LA tab of the Uber app.
By Dan O'Shea • Sept. 12, 2016 -
Banana Republic turns to fashion influencer Olivia Palermo for turnaround
A collection curated by Palermo will be instantly available after it's unveiled on the runway, a nod to today’s consumer demand for immediate access to new styles.
By Daphne Howland • Sept. 12, 2016 -
Office Depot, Pocket Points to reward students for staying off phones
The Pocket Points program gives college students discounts on school supplies if they steer clear of their mobile devices during class time.
By Dan O'Shea • Sept. 11, 2016 -
Facebook fashion bot promotes Tommy Hilfiger's Gigi Hadid line
The bot allows users to type questions or select pre-made queries, shop for clothing and access behind-the-scenes content from the collection’s runway show.
By Dan O'Shea • Sept. 11, 2016 -
Google's new Shop the Look connects fashion bloggers, retail shoppers
The new feature pulls images of outfits that have been posted on social media by fashion bloggers into Google search results, along with relevant links for purchasing.
By Dan O'Shea • Sept. 7, 2016 -
Amazon expands smartphone lockscreen ad program
Customers can tap their discounted Android smartphone to learn more about a deal or product recommendation, or unlock the device to dismiss it.
By Dan O'Shea • Sept. 6, 2016 -
Sponsored by iQmetrix
The Future of In-Store Kiosks: 3 Ways Endless Aisle Blends Full-Serve and Self-Serve
With advances in endless aisle technology, retailers can now offer a more three dimensional experience to customers than a simple self-serve checkout can achieve.
Sept. 6, 2016 -
JC Penney launching plus-size designer collection
The new line, designed by "Project Runway" winner Ashley Nell Tipton, is set to hit the racks next week.
By Daphne Howland • Sept. 2, 2016 -
Deep Dive
How back-to-school shopping season puts omnichannel strategies to the test
With the new school year looming, consumers are using smartphones for an increasing number of key shopping functions. Retailers need to do their homework.
By Dan O'Shea • Sept. 1, 2016 -
Ibotta lands Jet, Groupon for mobile shopping rewards launch
Shoppers start their shopping journey in the Ibotta app, where they unlock special offers, then go directly to partners' native apps to make their purchases.
By Dan O'Shea • Aug. 31, 2016 -
Wayfair snaps up Snapchat-like startup Trumpit
Trumpit's mobile messaging app could be plugged into to Wayfair's customer support efforts to allow shoppers to exchange photos and videos with staffers.
By Dan O'Shea • Aug. 30, 2016 -
Under Armour expands Dwayne Johnson's 'Project Rock' apparel campaign
Drawing inspiration from his movies and personal lifestyle, “The Rock” is designing a new line of men’s and women’s clothing scheduled to hit stores in December.
By Corinne Ruff • Aug. 30, 2016 -
Ulta takes Proactiv measure to capture younger market
The beauty retailer is the first national partner for the acne treatment system, and it could give Ulta an edge with a younger market.
By Dan O'Shea • Aug. 30, 2016 -
Foot Locker unveils redesigned flagship store
The sports apparel retailer is playing up the experience of coming into its stores by adding fashion shows and other events.
By Dan O'Shea • Aug. 30, 2016 -
Deep Dive
5 trends reshaping back-to-school shopping in 2016
Back-to-school shopping season comes around like clockwork, but that doesn’t mean it’s predictable. Change is the only constant.
By Jason Ankeny • Aug. 29, 2016 -
Experian: Personalization hikes retail email open rates 27%
Targeting email subscribers based on their social media interests can yield high engagement, Experian Marketing Services notes.
By Dan O'Shea • Aug. 28, 2016 -
Target touts first-ever joint in-store/online discount
The #TargetRunDay event comes just a week after the retailer reported its first same-store sales decline since Q1 2014.
By Daphne Howland • Aug. 26, 2016 -
"Staples Store sign logo building facade, US Postal Service, Staples Home Office Supplies Strike Picket" by Mike Mozart is licensed under CC BY 2.0
Staples adds back-to-school shopping help to iOS app
Parents can send a photo of their child's shopping list to a Staples associate, who fills their online cart for them.
By Dan O'Shea • Aug. 25, 2016 -
Ralph Lauren, Speedo ditch Ryan Lochte after Rio scandal
The Olympian found himself in hot water with these retailers, and the rest of his sponsors, after telling a tall tale.
By David Kirkpatrick • Aug. 24, 2016 -
Gap slashes guidance, plans to ramp up marketing
The retailer has struggled with inconsistencies in fit, an issue that has annoyed customers and created a problem of returned merchandise, especially for online orders.
By Daphne Howland • Aug. 19, 2016 -
Apple takes the 'store' out of retail locations
Apple is removing the word "store" from its retail locations as it looks to rebrand them as community spaces offering entertainment and special events, along with tech support.
By Dan O'Shea • Aug. 18, 2016 -
Deep Dive
How flash sales sites are winning retail's mobile app wars
Upstarts like Groupon and Rue La La may have lost a chunk of their cultural cachet, but their mobile apps are still generating user attention — and retention.
By Jason Ankeny • Aug. 18, 2016