Target plans private bathrooms for transgender people

Despite protests, the retailer is making a $20 million point to encourage people to use the restroom that corresponds with their gender identity.

By Daphne Howland • Aug. 18, 2016

Led by Adidas, athleisure brands are generating a lot of social chatter

Engagement Labs' TotalSocial rankings of online and offline social conversations show athleisure brands are sparking a lot of online conversation and offline word-of-mouth.

By Dan O'Shea • Aug. 17, 2016

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Pinterest debuts native video ads

The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

By Davide Savenije • Aug. 17, 2016

JustFab rebrands to 'TechStyle Fashion Group'

The company, which has irritated many shoppers with its subscription policies, may need more than a name change.

By Daphne Howland • Aug. 17, 2016

Report: Groupon, One Kings Lane top retail mobile app rankings

As consumers increasingly shop on mobile, sticky apps have become a sort of Holy Grail for retailers. 

By Dan O'Shea • Aug. 15, 2016

Amazon tries selling through one-click Prime Video product placements

Amazon and entertainment company Yoshimoto Kogyo are filming a series about Japanese cuisine that will enable Amazon Prime Japan viewers to use their TV remotes to purchase featured products.

By Dan O'Shea • Aug. 14, 2016

Wal-Mart halts price matching in another 300 stores

Instead of identifying which stores or regions are impacted by the move, Wal-Mart is only announcing the pricing program change inside the stores affected, with blue signs at registers alerting shoppers.

By Dan O'Shea • Aug. 11, 2016

Study: 57% of back-to-school shoppers plan physical store purchases

A.T. Kearney found that back-to-school shoppers are spending more this year than last, and that most of them are open to using mobile devicces and promotions while they shop in-store.

By Dan O'Shea • Aug. 11, 2016

Alibaba aims to friend foreign firms seeking entry to Chinese market

The new AliLaunch program helps foreign companies sell products, find partners and navigate the numerous regulatory requirements imposed by China’s government.

By Dan O'Shea • Aug. 9, 2016

Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)

The retail giant boasts an impressive sustainability record, but the company is strictly business about its accomplishments — for good reason, experts say.

By Kelsey Lindsey • Aug. 9, 2016

Nordstrom celebrates 50 years of Vans with back-to-school pop-ups

The venerable retailer has jumped all over the pop-up trend in an effort to shed its staid, upscale reputation.

By Daphne Howland • Aug. 8, 2016

PlaceIQ taps MasterCard shopper insights to beef up location data

The partnership promises to deliver the customer information retailers need to create compelling omnichannel experiences.

By Dan O'Shea • Aug. 3, 2016

Pokemon Go set to expand paid sponsorships

The blockbuster mobile game has been downloaded more than 100 million times and generates more than $10 million each day in revenue, according to analytics company App Annie.

By Dan O'Shea • Aug. 3, 2016

Old Navy taps Amy Schumer for back-to-school ad campaign

Schumer, known for her raunchy, satirical body-positivity, is a bold choice for the brand.

By Daphne Howland • Aug. 3, 2016

Abercrombie brightening up stores, look with rebrand

The new campaign features more diverse (and clothed) models.

By Daphne Howland • July 29, 2016

Q&A: Why retailers should keep an eye on Amazon and the growing B2B market

"The unavoidable fact is that Amazon has so many eyeballs on it, that you can't afford not to partner with Amazon." 

By Dan O'Shea • July 28, 2016

Nordstrom makes social media push to promote anniversary sale

The retailer is posting Instagram photos of apparel combinations with the hashtag #OOTD (Outfit of the Day) and engaging with customers on Snapchat.

By Dan O'Shea • July 26, 2016

Foot Locker turns to Adidas, James Harden for back-to-school campaign

The tongue-in-cheek commercial features a variety of Adidas apparel, in particular its popular Ultra Boost sneakers.

By Corinne Ruff • July 25, 2016

Sephora launches first-ever Tinder ad campaign

The beauty retailer is rolling out two new features on its mobile website to help customers search its massive inventory. 

By Daphne Howland • July 22, 2016

Nike pins hopes of rally on Rio Olympics, basketball business

The sportswear giant, beset by flat sales in North America and an inventory glut, says things are on the rebound, and analysts mostly agree.

By Daphne Howland • July 22, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By David Kirkpatrick • July 20, 2016

Facebook study finds many holiday shoppers turn to mobile

Online purchases made on mobile devices increased 33% in the holiday season last year. 

By Daphne Howland • July 20, 2016

Adidas outlines turnaround amid heavy competition

The sportswear company's U.S. chief also resorted to a bit of trash-talking towards rival Under Armour's sponsored athletes. 

By Daphne Howland • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 19, 2016

Urban Outfitters gets political with anti-Trump swag

The retailer's “IDK NOT TRUMP THO” T-shirt is a hit with its target consumer.

By Daphne Howland • July 19, 2016