Marketing: Page 166


  • Meijer's charitable outreach goes digital with new campaign

    The Midwestern retailer identified sponsored products in its Produce For Kids initiative through its online shopping and digital coupon platforms.

    By Keith Loria • June 5, 2017
  • A.T. Kearney: India now top country in the world for retail investment

    Shopping via smartphone will account for the majority of online retail sales in developing countries in the coming years, according to the firm's Global Retail Development Index.

    By June 4, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Hollar fuels expansion with consumables from 7 brands

    The mobile commerce dollar store plans to grow its SKU count by 500% by the end of the year to reach an estimated 18,000 SKUs.

    By June 4, 2017
  • Deep Dive

    Toying with STEM: Marketing educational toys, kits isn't all fun and games

    As Amazon and other retailers push into the STEM toy market with subscription services, growth opportunities and challenges abound.

    By June 1, 2017
  • Adidas taps Kendall Jenner as its latest style ambassador

    Via a tweeted reply containing just a blue heart, Adidas seemed to confirm the news announced by the reality-television star turned model.

    By June 1, 2017
  • Mary Meeker: Store closures could break a 20-year record, reach 7K this year

    Technology is a firmly established driver of commerce and marketing, making Mary Meeker’s report essential viewing for retailers, regardless of sales channel.

    By June 1, 2017
  • Meeker: Lines blur between ads, content, products, transactions

    The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

    By Chantal Tode • June 1, 2017
  • Best Buy revamps smartphone shopping in-store, online

    In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

    By May 31, 2017
  • Report: Amazon Prime's 'Style Code' live fashion show canceled

    The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

    By May 31, 2017
  • Dunkin’ Donuts integrates Masterpass with mobile app, loyalty program

    In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.

    By May 30, 2017
  • Snapchat parent snaps up a drone startup

    But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?

    By David Kirkpatrick , Peter Adams • May 30, 2017
  • Family Dollar to roll out revamped stores and private brands

    The chain's parent company plans to renovate 250 stores and introduce Home Line and Katoomba Candy Co. brands to its portfolio.

    By Keith Loria • May 30, 2017
  • Home Depot, Lowe’s flex omnichannel strength

    Home improvement retailers are proving to be ahead of the game in executing omnichannel strategies, enabling shoppers to easily pick up online orders in stores, among other things.

    By May 30, 2017
  • Study: Many smartphone sessions start without aim, giving retailers an opportunity

    Nearly half of mobile sessions begin with no particular app in mind, while about 19% of sessions begin after users have received a push notification from an app, Mobile Posse data show.

    By May 29, 2017
  • StepsAway opens up mobile CRM to brick-and-mortar retailers

    The company's new mobile solution aims to help retailers give shoppers personalized mobile offers in real time while they are visiting stores.

    By May 29, 2017
  • Google Assistant now controls Geeni smart light bulbs

    The company’s move rivals Ikea's recent push into the smart home market — which some onlookers say will take off this year.

    By May 25, 2017
  • Pinterest pins monetization hopes on autoplay promoted video

    Adidas, J.C. Penney and L'Oréal Paris are among the brands that have tested new video ad options on the social media platform.

    By Rob Williams • May 25, 2017
  • Lancôme boosts mobile speed, sales with Google’s progressive web app

    The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.

    By Natalie Black (Koltun) • May 24, 2017
  • Google plots downfall of last-click attribution, ascension of machine learning

    A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.

    By Chantal Tode • May 24, 2017
  • City Furniture equips store associates with IBM mobile apps

    The Florida-based regional retailer is deploying enterprise mobile apps from IBM to help store associates improve customer experiences.

    By May 22, 2017
  • Lowe’s unveils AR app for in-home projects

    The new Vision app for the Lenovo Phab 2 Pro lets shoppers envision redesigned living spaces with virtual drop-ins of the retailer's products.

    By May 21, 2017
  • Under Armour's MLB diamond debut tees up early

    Baseball Commissioner Rob Manfred announced that the branded player uniforms will launch in 2019, starting the 10-year partnership a year earlier than planned.

    By May 18, 2017
  • Pinterest expands visual search tech to ads

    Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products sought in visual search.

    By May 16, 2017
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    Reflektion, Mad Mobile team to give retailers omnichannel view

    The partnership will allow retailers who are joint clients of the firms to access data about customers' online activity while they're in stores.

    By May 16, 2017
  • Deep Dive

    QR codes are back! But are they really better than before?

    Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

    By Chantal Tode • May 16, 2017