Marketing: Page 149


  • Deep Dive

    Retail Therapy: How Nutella drove the French nutty

    Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.

    By Feb. 2, 2018
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    Facebook ads cost 43% more in Q4 as users spent less time on site

    Several changes to which content users see are already having a significant impact on the social network.

    By Chantal Tode • Feb. 1, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Amazon Treasure Truck rolls into Whole Foods parking lots

    After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.

    By Jan. 31, 2018
  • Deep Dive

    Why the Super Bowl is a touchdown for retail

    Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored. 

    By Jan. 31, 2018
  • Macy's exits Plenti loyalty program

    The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.

    By Jan. 31, 2018
  • Deep Dive

    Out of the ashes: 8 brands that found life after retail death

    Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?

    By Jan. 30, 2018
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    Study: 63% of Americans say the Super Bowl is ill-suited for political messages

    Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.

    By Erica Sweeney • Jan. 30, 2018
  • Zara launches pop-up dedicated to digital sales

    The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.

    By Jan. 29, 2018
  • Apple woos retailers with new mobile features

    Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.

    By Jan. 29, 2018
  • Deep Dive

    Retail Therapy: Ralph Lauren raises an overpriced torch to the Olympics

    Making the country’s Olympic uniforms has its benefits … like being able to charge $125 for a cotton bandana.

    By Jan. 25, 2018
  • Gap launches 'Logo Remix' collection with original film and music

    The brand is launching a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.

    By Erica Sweeney • Jan. 25, 2018
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    3 retail tech startups to watch

    Innovations involving messaging, augmented reality and AI took center stage at RILA's Retail CEO Forum this week, earning three young companies awards.

    By Jan. 24, 2018
  • Study: Political polarization, social activism cause major shift in customer loyalty

    Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

    By Erica Sweeney • Jan. 23, 2018
  • Why Nike, Mars and others are taking influencer marketing in-house

    More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to a Digiday report.

    By Erica Sweeney • Jan. 23, 2018
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    Kendall Davis/Retail Dive
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    Podcast

    Conversational Commerce: 5 trends to watch in 2018

    The Retail Dive team huddled up in the podcast studio at NRF's Big Show to break down how the role of brands, technology and more will define the year ahead.  

    By Jan. 22, 2018
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    Abercrombie & Fitch
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    Abercrombie & Fitch launches unisex kids line

    The retailer's new "Everybody Collection" incorporates popular trends across genders, complete with a single size system.

    By Jan. 22, 2018
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    OSF Global Services
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    Sponsored by OSF Global Services

    How retail omnichannel delivers a cohesive, seamless journey

    Retail experiences can deliver a wow factor that can make buyers lives easier- further endearing them to a brand and increasing sales.  

    Jan. 22, 2018
  • Deep Dive

    Retail Therapy: Balenciaga brings back the 80s with $195 scrunchie

    As if that wasn’t enough, this week also delivered a $250 beer-concealing jacket and luxury outerwear for dogs.

    By Jan. 19, 2018
  • Sponsored by StoreMatch

    How retailers are avoiding the sixty-million dollar mistake

    Retail may be recovering, but not every national brand has been able to keep pace.

    By Devin Arnold • Jan. 19, 2018
  • Deep Dive

    12 retail execs share their goals for 2018

    There are takeaways and tips aplenty from NRF's Big Show this week. Here, retail leaders share their thoughts and priorities for the year to come.

    By , Laura Heller , Jan. 18, 2018
  • CPGs need emerging markets, e-commerce and partnerships in 2018

    The rise of private labels is just one challenge facing consumer product goods companies in 2018, according to a new report from Deloitte.

    By Jan. 17, 2018
  • Deep Dive

    CES 2018 in review: The biggest takeaways for marketers

    Missed the annual gadget fest? No problem. We've got the lowdown on what happened in Vegas.

    By Shane Schick • Jan. 17, 2018
  • Just 4% of brands are marketing 'geniuses'

    But even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.

    By Jan. 17, 2018
  • Deep Dive

    How retailers are rethinking the consumer-brand relationship

    Retailers ranging from Outdoor Voices to The Home Depot are making a deeper connection with their customers — and they're using social media and social good to do it.

    By Jan. 16, 2018
  • Study: Instagram influencer marketing jumped 198% in 2017

    Coach, Nordstrom, Forever 21 and Lulus were some of the most active brands in the fashion and accessories category, which was the most popular industry group by posts with an #ad tag.

    By Robert Williams • Jan. 16, 2018