Rethinking the catwalk could slow down fast fashion

A movement to tear up the traditional fashion week calendar has profound implications for the apparel trade — and beyond.

By Daphne Howland • May 28, 2020

Anne Klein streams video series on Facebook Live

Livestreaming platforms like Facebook Live, Amazon-owned Twitch and Google's YouTube Live give brands creative control over long-form programming. 

By Robert Williams • May 22, 2020

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Retail Therapy: Chipotle, American Eagle reimagine Prom night

To coincide with a prom afterparty, the fast-casual chain teamed up with cosmetics brand E.l.f to release a makeup line inspired by its burrito.

By Caroline Jansen • May 22, 2020

Lucky Brand deals offbeat challenges with Instagram contest

The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

By Robert Williams • May 15, 2020

Retail Therapy: Ikea creates step-by-step fort instructions

Reminiscent of the assembly directions for its flat-pack products, the retailer launched a campaign illustrating the ultimate stay-at-home activity.

By Caroline Jansen • May 15, 2020

Survival of the fittest for DTC brands

Before the current crisis hit, we were already seeing flaws in the DTC model, writes Alex Song, CEO of Innovation Department.

By Alex Song • May 14, 2020

Companies' behavior mid-pandemic influences future brand loyalty, survey finds

Eighty-four percent of respondents said how companies prioritize employee welfare during the crisis will become more important to what they buy​.

By Dianna Christie • May 13, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 13, 2020

Jared unveils virtual wedding platform

With the jewelry company's #LoveCantWait campaign, it joins other retailers in debuting digital tools during the COVID-19 pandemic. 

By Tatiana Walk-Morris • May 7, 2020

The future is dire for CMOs, but there's still hope!

CMOs have a tough 2020 ahead of them - changing market conditions, business needs and a health crisis.

May 7, 2020

90% of people buy from brands they follow on social media

Boosting brand awareness is the top priority for social marketers, according to a recent Sprout Social study.

By Robert Williams • May 5, 2020

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 5, 2020

Gap inks global licensing deal

The apparel retailer is also laying off some 10% of its corporate workforce, including design teams, according to a report from The Business of Fashion.

By Daphne Howland • May 4, 2020

Retail Therapy: Mattel turns real-life heroes into action figures

The collection includes nurses, doctors, EMTs, delivery drivers and grocery workers, and net proceeds will be donated to help healthcare professionals.

By Caroline Jansen • May 1, 2020

Allbirds steps into performance footwear market

On Tuesday, the DTC brand launched its first ever running shoe, propelling it into the athletics space.

By Cara Salpini • April 29, 2020

Consumers still care about sustainability amid pandemic, report finds

Nearly half of consumers surveyed say the outbreak has made them more concerned about the environment, according to consulting firm Kearney.

By Jessi Devenyns • April 27, 2020

Retail Therapy: Popeyes goes back to its roots with latest merch drop

The fast-food chain, which got its start in Louisiana, created fresh merch and a new menu item aimed at helping the community of New Orleans.

By Caroline Jansen • April 24, 2020

Walmart taps Target exec for chief marketer

William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

By Ben Unglesbee • April 23, 2020

Google Shopping lets merchants list products for free

The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

By Robert Williams • April 23, 2020

With shuttered stores and slashed budgets, retail marketers have only tough choices left

If retailers don't cut costs, they may not be able to pay for essential functions. But cut too deeply and it may be hard for brands to get back out.

By Cara Salpini • April 22, 2020

Fandango buys streaming video service Vudu from Walmart

The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal.

By Robert Williams • April 22, 2020

Grocers add live events, online classes and other virtual content

Retailers are providing shoppers with how-to videos, family activities and more to keep them entertained while stuck at home.

By Jessica Dumont • April 22, 2020

Foot Locker's Champs Sports, Eastbay build community around student athletes

In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

By Dianna Christie • April 21, 2020

Retail Therapy: Busch is giving away the ultimate wedding gift

The Anheuser-Busch beer maker is giving away a year's worth of beer to 250 couples who have had to adjust plans for their big day due to the pandemic.

By Caroline Jansen • April 17, 2020

The tricky business of retail marketing in a pandemic

Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.

By Daphne Howland • April 16, 2020